Mobile Commerce, or m–Commerce, is part of an explosion of new usage scenarios that overcome the limitations of mobile devices in support of highly personalized and time–critical activities for consumers and enterprises alike. With tens of millions of m–Commerce consumers around the world today and a billion mobile phone users, the question is not whether m–Commerce will materialize but rather whether you and your company are ready for it. In this innovative book, Norman Sadeh, an internationally recognized authority on m–Commerce, dives into a discussion of the exciting developments that are currently impacting businesses and consumers the world over. In addition to reviewing the background and driving forces behind m–Commerce, such as the transition to 3G, Sadeh thoroughly explores the m–Commerce value chain and the changing role of many of its actors from mobile network operators and portals to content providers, e–tailers, and financial organizations.
Along with offering a managerial overview of m–Commerce, Sadeh draws on his experience to provide in–depth analysis on topics such as:
∗ WAP, 3GPP′s OSA, and positioning technologies
∗ Mobile security and payment
∗ Opportunities for new m–Commerce services and applications
∗ What it takes to succeed based on lessons learned from leaders such as NTT, DoCoMo, Webraska, Nordea, and Oracle Mobile
m–Commerce: What′s the Buzz All About?
A First Look at the Broader m–Commerce Value Chain.
PART TWO: THE TECHNOLOGIES OF m–COMMERCE.
Mobile Communicatios: The Transition to 3G.
The Mobile Internet.
Mobile Security and Payment.
PART THREE: m–COMMERCE SERVICES TODAY AND TOMORROW.
Mobile Commerce Services Today.
Next Generation m–Commerce: Context–Awareness and Interoperability.
Early Lessons and Future Prospects.
References and Other Relevant Resources.