This third edition has been thoroughly revised to bring the text up to date with the very latest developments in the field. Increased space is given to the exciting media developments of the early 21st Century, including in particular the rise of social and participatory media and the globalization of media. Additionally, new and important research is incorporated into the classic material exploring the continuing importance of oral and manuscript communication, the rise of print and the relationship between physical transportation and social communication.
Avoiding technological determinism and rejecting assumptions of straightforward evolutionary progress, this book brings out the rich and varied histories of communication media. In an age of fast–paced media developments, a thorough understanding of media history is more important than ever, and this text will continue to be the first choice for students and scholars across the world.
2 Printing in its Contexts
3 The Media and the Public Sphere in Early Modern Europe
4 Technologies and Revolutions
5 New Processes and Patterns
6 Information, Education, Entertainment
7 Media Convergences
8 In and Out of Cyberspace
Jonathan Rose, Drew University
′A Social History of the Media is the best synthetic overview of media history available, and is deservedly becoming the standard introduction to its topic. Far more than any competing textbook, this book thoroughly integrates the development of the mass media into the wider fabric of social, cultural, economic, and political history.′
Mark Hampton, Lingnan University and co–editor of Media History
′A richly informative account of developments from Gutenberg to Google by two of Britain′s leading social and cultural historians. Highly recommended as a source book for all students of media.′
Paddy Scannell, University of Michigan