In this short book Jack Goody systematically dismantles this Eurocentric view of the world. He argues that we need to look, not for a European miracle, but rather for a Eurasian miracle that went back to the Urban Revolution of the Bronze Age, that affected the Near East, India and China well before Europe and that was much advanced by the adoption of writing. Under these conditions we find a long–term exchange of information between East and West, and the dominance of one followed by the dominance of the other – in other words, alternation rather than dominance. There were measures during the Renaissance in Europe that made for continuous growth, especially the secularization of learning, but it appears that the period of Western supremacy is now coming to an end and that we are about to experience a further alternation in favour of the East.
1 Alternation or supremacy? 1
2 Why European and not Eurasian? 4
3 Domestic aspects of the miracle 20
4 Eurasia and the Bronze Age 41
5 Merchants and their role in alternation 57
6 Merchant wealth and puritanical asceticism 66
7 Towards a knowledge society 79
8 The temporary advantage in alternation of the post–Renaissance west 94
9 Alternation in Eurasia 106
Appendix 1 Arguments of the Europeanists 115
Appendix 2 Water in east and west 127
Peter Burke, University of Cambridge
"The author is a venerable national treasure. In this essay, he demonstrates undiminished powers – revisiting the folly of Eurocentrism, which has been the major theme of his work, and proposing a new way of understanding it."
Felipe Fernandez–Armesto, University of Notre Dame