Moscovici′s development of the theory of social representations has long been recognised as a major contribution to social psychology, but discussion of the theory has been limited been by the unavailability in English of the text in which he provides his most extensive presentation of the theory and demonstrates its fecundity through his empirical study of representations of psychoanalysis in France. Psychoanalysis is in many ways the founding text of the theory of social representations and is, as such, a modern classic. As well as tracing the ways in which knowledge of psychoanalysis is transformed as it is reconstructed by different social groups in French society, Moscovici provides an extensive analysis of the representations of psychoanalysis within the mass media, showing how different interests structure such communication through the different forms of propaganda, propagation and diffusion.
This book will be an indispensable text for students and scholars of social psychology. It will also be of interest to psychologists, sociologists and cultural theorists concerned with mass communication, and to all those with an interest in current perspectives in the social sciences.
Preface by Daniel Lagache
Foreword to the Second Edition
The Social Representation of Psychoanalysis
Findings of Survey and Theoretical Analysis
Chapter One Social Representation: A Lost Concept
1 Miniatures of Behaviour, Copies of Reality and Forms of Knowledge
2 Philosophies of Indirect Experience
3 In What Sense is a Representation Social?
Chapter Two Psychoanalysis as She is Spoken
1 The Presence of Psychoanalysis
2 The Taboo on Communications and the Attractions of Ignorance
Chapter Three Ideas That Become Common–Sense Objects
2 From Theory to Social Representation
3 The Materialisation of Concepts
Chapter Four Homo Psychanalyticus
1 Classifying and Naming
2 The Internal Boundary Between the Normal and the Pathological
3 Who Needs Psychoanalysis?
Chapter Five A Marginal Hero
1 The Psychoanalyst: Magician or Psychiatrist?
2 Social Relations and Role–Playing
3 How the Audience sees the Actor
Chapter Six The Psychoanalysis of Everyday Life
1 Description of the Second Major Process: Anchoring
2 Current activities courante and Analytic Therapy
Chapter Seven A Freud for All Seasons
1 The Need for Analysis
2 The Extent of Psychoanalysis s domains of application
3 Does Psychoanalysis Work?
Chapter Eight Ideologies and Their Discontents
1 Psychoanalysis, Religion and Politics
2 The Values of Private Life
Chapter Nine Of Jargon in General and Franco–Analytic Jargon in Particular
1 Language and Languages in Conflict
2 Speech Becomes a Reality
Chapter Ten Natural Thought: Observation Made In the Course of Interviews
1 Phenomenological Remarks
2 The Style of Natural Thought
3 Two Principles of Intellectual Organisation
4 The Collective Intellect: Tower of Babel or Well–Ordered Diversity?
Psychoanalysis and the French Press
Content Analysis and Analysis of Systems of Communication
Chapter One The Press: Overview
1 Who Talks about Psychoanalysis?
2 The Many Faces of Psychoanalysis
3 Attitudes, Groups and Ideological Orientations
Chapter Two The Diffusion of Psychoanalysis
1 First Descriptions
2 Rhetoric to the Fore
3 Language, The Fiction of Communication and impregnation
Chapter Three The Encounter Between Religious Dogma and
1 Propagation: Its Characteristics and Its Domain
2 The Assimilation and Adaptation of Profane Notions
3 In Search of a Catholic Conception of Psychoanalysis
Chapter Four The Communist Party Meets a Science that is Very Popular and Non–Marxist
1 Theoretical Perspectives
2 What Can We Expect to Read in a Communist or Progressive Publication?
3 What Anti–Psychoanalytic Propaganda Are We Talking About?
Chapter Five A Psychosociological Analysis of Propaganda
1 The Functions of Propaganda
2 Cognitive Aspects and Representation in Propaganda
3 Representation As a Tool for Action
4 Language and Action
5 Final Observations
Fifteen Years Later
Chapter Six A Hypothesis
Jaan Valsiner, Clark University
"This is a richly documented and vivid account of key events in the formation of an academic discipline. It shows how individuals make history, albeit not in conditions of their own making, by seeking an alternative path for the globalization of knowledge. The book traces the apparent failure of the project of rescuing a social psychology of human beings from the global diffusion of a local USA model (individualist, prescriptive, ethnocentric). Ironically, this ′invisible college′ was initiated by a visionary group of US scholars mobilizing allies in Europe, Latin America, and Asia under adverse Cold–War conditions. This is an encouraging book. The project of a universally relevant social psychology will continue to inspire the quest for genuine human understanding."
Martin W. Bauer, London School of Economics
"This fascinating and important book makes out a carefully documented and persuasive case that one virtually forgotten committee, more than any other body, was responsible for shaping the international social psychology we know today. The book will be an essential source for future research on and understanding of the history of social psychology and anyone with an interest in that history really should read it."
Colin Fraser, University of Cambridge