To get the right answers, ask the right questions
Planning a website for your business? Get it right, right from the start! George Plumley knows just what you need to consider to create and maintain a site that achieves your goals. He′ll be your virtual coach, to make sure you create the best site possible.
What should our site look like?
How wide and tall should it be?
Are we effectively using images?
Will our site work on mobile browsers?
How will we make our users happy?
Should we use popups?
How do we make our links user–friendly?
Will our content be easily accessible?
How can we protect our users′ information?
Do we have a marketing plan?
Are we integrating our site with social media?
How do we get other sites to link to ours?
What free online advertising methods can we use?
...And the number one question–
Why are we building a website in the first place?
Chapter 1 Domain Names 1
1. Have You Thought of a Good Domain Name for Your Website? 2
2. Do You Need Multiple Domain Names? 4
3. How Much Should You Pay for a Domain? 6
4. Do You Know What Makes a Good Domain Registrar? 9
5. Who Will Register Your Domain and in Whose Name? 11
Chapter 2 Web Hosting 13
6. Do You Need to Find a Web Hosting Provider for Your Site? 14
7. What Is the Difference between a Web Hosting Provider and an ISP? 17
8. How Reliable Is the Web Hosting Provider? 19
9. What Kind of Support Does the Web Hosting Provider Offer? 21
10. Does the Web Hosting Provider Have a Good Hosting Control Panel? 23
11. What Type of Server and Which Operating System Do You Require? 26
12. Does Your Website Have Specific Software Requirements? 28
13. How Much Storage Space and Bandwidth Do You Need for Your Site? 30
14. How Much Should You Be Paying for Web Hosting? 33
15. Do You Have a Strong Hosting Username and Password? 35
Chapter 3 E–mail 37
16. Should Your E–mail Be on a Separate Server from Your Website? 38
17. Does Your E–mail Address Use Your Domain Name? 40
18. Can You Easily Manage E–mail through Your Web Hosting Provider? 42
19. Can You Access Your Domain E–mail through a Web Browser? 44
20. Do You Need an E–mail Account or an E–mail Alias? 47
Chapter 4 Design and Layout 49
21. Who Will Design Your Site? 50
22. Will the Design of Your Site Support Your Content or Distract from It? 52
23. Will Your Site Layout Make Your Content Clear? 55
24. What Will Be the Width and Height of Your Website? 58
25. How Will the Design of the Text Make Your Content Clear? 60
26. Will Images Be Used Effectively in Your Design? 63
27. Will Your Design Make Good Use of White Space? 65
28. How Will Your Site Design Use Color? 68
29. Will the Background of Your Site Help Focus the Content or Distract from It? 70
30. How Will Elements within Content Be Set Off from the Body Text? 73
31. Will Your Site Design Display Well in Different Browsers? 76
32. Will Your Site Design Display Well on Mobile Devices? 79
33. Will the Design of Your Site Navigation Complement or Clutter Your Site? 82
34. Will You Be Using Animation in Your Design? 84
Chapter 5 User Experience 87
35. Will Your Navigation Menus Be Easy to Use? 88
36. Will Your Site Load Quickly? 93
37. Will Visitors Easily Know How to Stay in Touch with You? 95
38. Will Your Site Use Popups? 98
39. Will Your Forms Be Easy to Use? 101
40. What Happens If a Page on Your Site Does Not Exist? 104
41. How Easily Will Your Pages Print? 106
42. How User–Friendly Will Your Links Be? 109
43. Will Your Site Have Special Requirements for Certain Features to Work? 111
44. Could You Hide Some Content or Options to Reduce Visual Clutter? 113
45. How Easily Will Visitors Find Important Details Specific to Your Site? 116
46. How Will You Test the User–Friendliness of Your Site? 118
Chapter 6 Construction 121
47. Will Your Site Be Static or Dynamic? 122
48. Will Your Site Be Built with a Content Management System (CMS)? 124
49. Will You Use Tables or Style Sheets to Lay Out Your Site? 126
50. How Effectively Will Style Sheets Be Used on Your Website? 129
51. What Tools Will Be Needed for Building a Site or Its Content? 131
52. Will Your HTML Be Bloated? 134
53. Will Your Site Files Be Clearly Organized? 137
54. Will Your Nontext Files Use the Proper File Types? 140
55. Which Languages Other Than HTML Will You Use to Build Your Site? 143
Chapter 7 Content 145
56. Will Your Content Serve Your Site s Purpose? 146
57. Will Your Content Be Easily Accessible? 148
58. Will the Content of Each Page Have a Single Focus? 151
59. Will Your Written Content Be Correct, Clear, and Well Structured? 153
60. How Effectively Will Your Content Use Links? 158
61. Will You Effectively Use Images in Your Content? 160
62. How Will You Use Video or Audio in Your Content? 164
63. Will Your Site Use a Splash Page? 167
64. What Content Will Be On Your Home Page? 170
65. What Basic Content Pages Will Be On Your Site? 174
66. Will You Be Blogging On Your Site? 183
67. Will You Be Selling Online? 185
Chapter 8 Marketing and Promotion 191
68. Do You Have a Web Marketing Plan? 192
69. How Will You Build Your E–mail List? 194
70. How Will You Market Yourself Using E–mail? 198
71. How Will You Manage Your Mailing List? 202
72. Which Social Media Will You Use to Promote Yourself? 205
73. How Will You Use Social Media to Promote Yourself? 207
74. How Will You Integrate Your Site with Social Media? 209
75. How Will Your Site Promote Itself? 211
76. Do You Have a Plan for Getting Important Sites to Link to You? 213
77. Do You Have Content You Can Offer to Other Sites? 216
78. Are You Willing to Get in Front of the Public Online or Off? 218
79. Will Paid Online Advertising Be Part of Your Marketing Plan? 220
80. Is Affiliate Marketing Something You Could Use? 225
81. What Free Forms of Advertising and Promotion Will You Use Online? 228
82. How Will You Be Promoting Your Site Offline? 231
83. How Do You Plan to Track Website Visitors and Marketing Results? 233
Chapter 9 Search Engine Optimization 237
84. What Are Your Search Engine Expectations? 238
85. How Do You Plan to Research Useful Keywords for Your Site? 240
86. Will Your Pages Have the Hidden HTML Tags Necessary for Search Engines? 243
87. Will Your Content Be Search Engine Friendly? 247
88. Will Your Search Engine Strategy Cover Specialty Searches? 252
89. Will Your Links to and from Other Sites Be Search Engine Friendly? 257
90. Do You Know What Your Site Will Look Like to Search Engines? 261
91. Will the HTML Code for Your Site Be Search Engine Friendly? 264
92. Will You Need to Hire Anyone to Help Optimize Your Site for Search Engines? 266
Chapter 10 Housekeeping and Security 269
93. How Will You Back Up Your Site? 270
94. Will You Be Regularly Checking Your Site s Functionality? 277
95. Do You Have a Plan for Updating Site Content? 279
96. Will You Routinely Check Your Contact Information? 282
97. Will You Have Content You Can t Afford to Have Stolen? 284
98. Will Your Site Administration Be Securely Accessed? 288
99. Will You Be Collecting Sensitive Visitor Information on Your Site? 292
100. How Will You Protect Your Site from Attacks? 295
Appendix A Resources 297
Appendix B Glossary 315
Appendix C What′s on the DVD? 331
George Plumley has been helping individuals and small–business owners build top–notch websites since 1995, and his outstanding training videos are his signature. He is the author of WordPress 24–Hour Trainer, also published by Wiley.