Internet Marketing. An Hour a Day

  • ID: 2251720
  • Book
  • 600 Pages
  • John Wiley and Sons Ltd
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Build an Internet Marketing Strategy That Delivers
A Step–by–Step Guide
This is the ultimate comprehensive guide to do–it–yourself Internet marketing. Using the popular An Hour a Day approach, this smart, proven plan for Internet marketing success gives you a day–by–day, step–by–step plan that covers all aspects of successful online marketing.
Learn how to optimize your site for users and search engine rankings, craft compelling content, develop winning pay–per–click campaigns, use and react to website analytics, and leverage the power of social media to put your marketing efforts over the top. Inside, find everything you need to increase your website′s rankings, visitors, and sales.

Evaluate your current website, figure out what you want visitors to do, and set goals
Understand basic SEO, on– and off–page ranking factors, and keywords
Create content that converts your visitors to paying customers
Learn ten old–school sales techniques that work like a charm on websites
Apply keyword research strategies that will be a foundation for a total marketing plan
Master the power of the technology links, redirects, dynamic URLs, e–commerce, and more
Get control of social media learn which types work best for you and adapt them to your business
Take the organic view of pay–per–click marketing and avoid the five biggest PPC mistakes
Measure with analytics, see what′s working, respond to market trends, and identify improvements

You′ll also find:

Essential hints, tips, and techniques for everyone from one–person shops to Fortune 500 companies
Real–world case studies that illustrate successes to learn from and mistakes to avoid

Praise for Internet Marketing: An Hour a Day
"In the sea of Internet marketing books, this one rises to the top for its clarity and focus on generating ROI. It should be required reading for all business owners."
Eric Greenberg, Faculty Chair, Center for Management Development, Rutgers University
"Matt Bailey does a phenomenal job making the complex simple. He gives you the master plan to follow so you can develop the core skills to drive traffic to your website, analyze what that traffic is doing, and persuade that traffic to take more actions on your website."
Bryan Eisenberg, bestselling author and professional speaker
"Even the most time–strapped technophobe can understand Matt′s easy–to–follow steps, implement his suggestions, and drive qualified website traffic."
Heather Lloyd–Martin, former chair, Direct Marketing Association Search Engine Marketing Council, and CEO, SuccessWorks Search Marketing
"If you have a struggling site and can′t figure out why it isn′t performing??better, or if you just got your first PC and know your new business needs a Web presence, this book will more than repay you. It will build your business."
Charles Prescott , Editor, Prescott Report, and Director, Direct Marketing Association
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Part I : Understanding Today′s Internet Marketing.

1 A Holistic Approach.

2 How Search Engines Work.

3 Business and Visitor Goals.

Part II: Month 1: Evaluate and Research.

4 Week 1: Evaluate Your Site.

5 Week 2: Understand Basic SEO.

6 Week 3: Jump into Keyword Research.

7 Week 4: Leverage Principles of Sales and Marketing.

Part III: Month 2: Develop Content that Converts.

8 Week 5: Understand Content Comes First.

9 Week 6: Create Content that Connects.

10 Week 7: Master the Science of Online Persuasion.

11 Week 8: Improve Conversions.

Part IV: Month 3: Develop Good Site Architecture.

12 Week 9: Create Effective Site Navigation.

13 Week 10: Design for Accessibility.

14 Week 11: Identify Technical Roadblocks.

15 Week 12: Focus on the Important Details.

Part V: Month 4: Expand Your Reach and Measure Results.

16 Week 13: Build Links.

17 Week 14: Add to Your Business with Blogs.

18 Week 15: Get Friendly with Social Media.

19 Week 16: Develop a Complementary Pay–per–Click Campaign.

20 Week 17: Measure, Measure, Measure.

21 Week 18: Analyze for Action.

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Internet marketing expert Matt Bailey is founder and President of SiteLogic Marketing, where he has more than 15 years of experience helping such companies as Goodyear, Hilton International, Samsonite, American Greetings, Proctor & Gamble, Eaton Corporation, and Google create, implement, and measure comprehensive strategies for search engine marketing, website analytics, website usability, and social media. He speaks regularly at such key trade shows as Search Engine Strategies (SES), Direct Marketing Association (DMA), and the American Advertising Federation. He also is an instructor for the DMA′s Online Marketing Academy, an adjunct faculty member at Rutgers University, and faculty member of Market Motive. Matt also serves on the Advisory Board of Search Engine Strategies and maintains a popular blog on Internet marketing (sitelogicmarketing.com/blog).

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