We often hear of business success stories; it seems that everyone is willing to relate past successes. However, unless these tales are absolutely incredible, we tend to forget them and consequently learn little of value. Mistakes, on the other hand, are seldom admitted, are easily remembered, and can be used to illustrate valuable lessons.
In this new edition several well–known blunders from previous editions have been replaced in order to update the lessons learned. Expanded, but conserving its well–liked, concise format, it also includes more than fifty new international business blunders, featuring well–known corporations such as American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
David Ricks continues to uncover many informative, entertaining blunders that will make this book hard to put down.
The Role of Culture.
The Role of Communication.
7. Strategic Management.
8. Other Areas of International Business.
9. Lessons Learned.
Index of Companies.
Index of Places.
Index of Products