Praise for Socialnomics, Second Edition
"It′s obvious that Erik Qualman′s passion is social media."
Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch
"People are hot for social media . . . Erik Qualman says it′s about listening first, then selling."
"Erik Qualman has been doing his homework on the social media phenomenon."
The Huffington Post
"This is a must–read for anyone trying to leverage the social graph rather than be squashed by it."
Steve Kaufer, CEO, TripAdvisor
"You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy."
Chris Brogan, New York Times bestselling coauthor of Trust Agents
"Qualman is to social media what Deming is to quality and Drucker to management."
Scott Galloway, Professor, Stern School of Business, NYU
Socialnomics is the benchmark book on social media. In this second edition, author Erik Qualman presents new material based on meetings with seventy–five Fortune 1000 companies, fifty colleges and universities, and more than 100 small businesses and nonprofits since the first edition. You′ll learn:
- The top ten easiest and most overlooked social media opportunities
- How to take your brand to the next level in terms of awareness, relationship building, sales, contributions, and beyond
- Case studies on how to increase sales and fundraising, cut marketing and production costs, and reach consumers directly
- Proper social media training methods for your entire organization
- What′s next on the digital horizon for social
While most of us understand that social media can transform your business and your relationships with customers, Qualman shows you how.
Foreword Scott Monty ix
About This Book xv
Chapter One Word of Mouth Goes World of Mouth 1
Chapter Two Social Media = Preventive Behavior 29
Chapter Three Social Media = Braggadocian Behavior 37
Chapter Four What We Can Learn from Politics 50
Chapter Five I Care More about What My Neighbor Thinks Than What Google Thinks 72
Chapter Six Death of Social Schizophrenia 95
Chapter Seven Winners and Losers in a 140–Character World 107
Chapter Eight Next Steps for Companies and the Glass House Generation 149
Chapter Nine Social Media Rolodex and Resources 188
Chapter Ten Social ROI 195
Chapter Eleven Social Success Secrets (Give Them to Me Now!) 210
Chapter Twelve Blogging: What Works 217
Chapter Thirteen 100+ Social Media Tools 226
Chapter Fourteen Making Viral Videos 234
Chapter Fifteen Social Media for B2B 238
Chapter Sixteen Case Studies 243
Chapter Seventeen Social Analytics: Big Data and Beyond 256
Chapter Eighteen Social Organizational Structure 267
Chapter Nineteen FAQs 273
Chapter Twenty Teacher and Company Resources and Exercises 292
Socialnomics Summary 296
About the Author 311