The PDMA Handbook of New Product Development. 3rd Edition

  • ID: 2253623
  • Book
  • 504 Pages
  • John Wiley and Sons Ltd
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The completely revised and updated "bible" of new product development

The PDMA Handbook of New Product Development, Third Edition provides a comprehensive, updated picture of what managers need to know today for effective new product development. Its concise, map–like detail acts as a compass for managers, offering practical information pertaining to every stage of the product development process—from idea generation to launch to the end of the product life cycle.

This Third Edition provides fundamentals for novices as well as guidance for experts on topics outside their own area of expertise and includes the latest information on advanced and emerging concepts, such as virtual product development, globalization, social networking, and service development.

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Introduction vii


1 New Products—What Separates the Winners from the Losers and What Drives Success 3Robert G. Cooper

2 An Innovation Management Framework: A Model for Managers Who Want to Grow Their Businesses 35Paul Mugge and Stephen K. Markham

3 Service Development 51Thomas D. Kuczmarski and Rishu Mandolia

4 Business Model Innovation: Innovation Outside the Core 68Heidi M.J. Bertels and Peter A. Koen

5 Open Innovation and Successful Venturing 82Rob van Leen and Marcel Lubben

6 Success Factors of New Product Development for Emerging Markets 100Anna Dubiel and Holger Ernst


7 Effective Practices in the Front End of Innovation 117Peter A. Koen, Heidi M.J. Bertels, and Elko Kleinschmidt

8 Getting Lightning to Strike: Ideation and Concept Creation 135Christopher W. Miller

9 Portfolio Management for Product Innovation 154Scott J. Edgett

10 Identifying Significant New Business Opportunities: The Magellan Process 167Deborah A. Mills and Paige Siempelkamp

11 We–ness, Knowledge Sharing, and Performance in New Product Development Teams 181Hyunjung Lee and Stephen K. Markham

12 Virtual Teams in New Product Development: Characteristics and Challenges 195Nicholas S. Lockwood, Mitzi M. Montoya, and Anne P. Massey


13 Obtaining Customer Needs for Product Development 213Abbie Griffin

14 User Research for Product Innovation: Qualitative Methods 231Gary R. Schirr

15 Market Analytics 244Brian D. Ottum

16 Forecasting New Products 265Kenneth B. Kahn

17 Social Media and New Product Development 282Amy Kenly


18 Developing Intelligent Products 297Serge A. Rijsdijk and Erik Jan Hultink

19 Strategies to Improve NPD Governance 310Steven Haines

20 Managing the Supply Chain Implications of Launch 325Roger J. Calantone and C. Anthony Di Benedetto

21 Post–Launch Product Management 339Steven Haines

22 Managing Innovation Paradoxes for Organizational Ambidexterity 356Marianne W. Lewis and Constantine Andriopoulos

23 Understanding the Most Common Types of Intellectual Property Rights and Applying Them to the Product Development Process 368Rel S. Ambrozy


24 Lessons Learned from Outstanding Corporate Innovators 387Sally Evans Kay, Douglas Boike, Wayne Fisher, Thomas Hustad, Stan Jankowski, Deborah A. Mills, Barry J. Novotny, Albert Page, and William M. Riggs

25 The Difference between Goods and Services Development: A PDMA CPAS Research Study 405Stephen K. Markham and Thomas Hollmann

26 The Emergence of the Product Innovation Discipline and Implications for Futher Research 416C. Anthony Di Benedetto

Appendix: About the Product Development and Management Association (PDMA) 427

New Product Development Glossary 435

Author Index 477

Subject Index 481

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Kenneth B. Kahn
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