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The PDMA Handbook of New Product Development. 3rd Edition

  • ID: 2253623
  • Book
  • January 2013
  • 504 Pages
  • John Wiley and Sons Ltd
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The completely revised and updated "bible" of new product development

The PDMA Handbook of New Product Development, Third Edition provides a comprehensive, updated picture of what managers need to know today for effective new product development. Its concise, map–like detail acts as a compass for managers, offering practical information pertaining to every stage of the product development process—from idea generation to launch to the end of the product life cycle.

This Third Edition provides fundamentals for novices as well as guidance for experts on topics outside their own area of expertise and includes the latest information on advanced and emerging concepts, such as virtual product development, globalization, social networking, and service development.

Note: Product cover images may vary from those shown
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Introduction vii


1 New Products—What Separates the Winners from the Losers and What Drives Success 3
Robert G. Cooper

2 An Innovation Management Framework: A Model for Managers Who Want to Grow Their Businesses 35
Paul Mugge and Stephen K. Markham

3 Service Development 51
Thomas D. Kuczmarski and Rishu Mandolia

4 Business Model Innovation: Innovation Outside the Core 68
Heidi M.J. Bertels and Peter A. Koen

5 Open Innovation and Successful Venturing 82
Rob van Leen and Marcel Lubben

6 Success Factors of New Product Development for Emerging Markets 100
Anna Dubiel and Holger Ernst


7 Effective Practices in the Front End of Innovation 117
Peter A. Koen, Heidi M.J. Bertels, and Elko Kleinschmidt

8 Getting Lightning to Strike: Ideation and Concept Creation 135
Christopher W. Miller

9 Portfolio Management for Product Innovation 154
Scott J. Edgett

10 Identifying Significant New Business Opportunities: The Magellan Process 167
Deborah A. Mills and Paige Siempelkamp

11 We–ness, Knowledge Sharing, and Performance in New Product Development Teams 181
Hyunjung Lee and Stephen K. Markham

12 Virtual Teams in New Product Development: Characteristics and Challenges 195
Nicholas S. Lockwood, Mitzi M. Montoya, and Anne P. Massey


13 Obtaining Customer Needs for Product Development 213
Abbie Griffin

14 User Research for Product Innovation: Qualitative Methods 231
Gary R. Schirr

15 Market Analytics 244
Brian D. Ottum

16 Forecasting New Products 265
Kenneth B. Kahn

17 Social Media and New Product Development 282
Amy Kenly


18 Developing Intelligent Products 297
Serge A. Rijsdijk and Erik Jan Hultink

19 Strategies to Improve NPD Governance 310
Steven Haines

20 Managing the Supply Chain Implications of Launch 325
Roger J. Calantone and C. Anthony Di Benedetto

21 Post–Launch Product Management 339
Steven Haines

22 Managing Innovation Paradoxes for Organizational Ambidexterity 356
Marianne W. Lewis and Constantine Andriopoulos

23 Understanding the Most Common Types of Intellectual Property Rights and Applying Them to the Product Development Process 368
Rel S. Ambrozy


24 Lessons Learned from Outstanding Corporate Innovators 387
Sally Evans Kay, Douglas Boike, Wayne Fisher, Thomas Hustad, Stan Jankowski, Deborah A. Mills, Barry J. Novotny, Albert Page, and William M. Riggs

25 The Difference between Goods and Services Development: A PDMA CPAS Research Study 405
Stephen K. Markham and Thomas Hollmann

26 The Emergence of the Product Innovation Discipline and Implications for Futher Research 416
C. Anthony Di Benedetto

Appendix: About the Product Development and Management Association (PDMA) 427

New Product Development Glossary 435

Author Index 477

Subject Index 481

Note: Product cover images may vary from those shown
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Kenneth B. Kahn
Note: Product cover images may vary from those shown