Getting Better at Private Practice. Getting Started

  • ID: 2293118
  • Book
  • 480 Pages
  • John Wiley and Sons Ltd
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Expert advice for building your private practice

The "business" of practice as a mental health professional is a skill that is seldom taught in school and requires thoughtful guidance and professional mentorship from those who have already succeeded.

Containing the collective wisdom and secrets of many expert practitioners, this helpful resource provides useful insights for setting up, managing, and marketing your practice, including timely advice on being a successful provider in the digital age from Internet marketing to building your online presence.

Designed for private practices of any size and at any stage of development, this practical guide looks at:

  • Creating your dream niche practice
  • Choosing the right technological tools and resources to simplify and streamline your job
  • Leveraging the Internet to market your practice
  • Developing a practice outside of managed care
  • Transitioning to executive coaching
  • Ethical and legal aspects of private practice

Full of action–oriented ideas, tips, and techniques, Getting Better at Private Practice provides both early career and seasoned mental health professionals with the knowledge and tools they need to establish, develop, and position their practice so that it is financially successful and life–enriching over the long term.

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Preface xi

Acknowledgments xiii

About the Editor xv

About the Contributors xix

SECTION I SETTING UP, MANAGING, AND MARKETING YOUR PRACTICE

1. Differences in Business Structures and Protections in Human Service Private Practice: Which Suits Your Practice Best? 3Jonathan D. Nye

2. Making Ends Meet: Financial Management in Private Practice 13David W. Ballard

3. Managed Care Contracting: Strategies for Negotiating and Maintaining Relationships 33Bridget Morehouse

4. Ethical and Legal Aspects of Private Practice 52Scott Hammer and Kenneth H. Kessler

5. How Writing a Column for Your Local Newspaper Can Enhance Your Private Practice 69Linda Sapadin

6. How Self–Publishing Can Enhance Your Private Practice 83Linda Sapadin and John E. Mayer

7. Working With the Media 95Pauline Wallin

8. The Power of Community Networking 107Melhim W. Restum and Joe Bavonese

9. The Benefits of Joining Professional Organizations 150Lisa R. Grossman

10. From Vision to Mission: Building a Practice That Is Personally Satisfying and Professionally Successful 164Heather M. Hale

SECTION II BUILDING, MARKETING, AND PRACTICING IN THE DIGITAL AGE

11. Web Sites and Internet Marketing 179Joe Bavonese

12. Building Your Online Presence as an Expert 196Pauline Wallin

13. Ethics and Social Networking Sites 214Laura A. Taylor

14. The Google Factor: Ethical Considerations for Therapists Practicing in the Digital Age 230Ofer Zur

15. Technological Tools for Therapists: List of Helpful Software and Web Sites 239William E. Benet and Chris E. Stout

SECTION III THE DREAM NICHE PRACTICE: SUCCESSFUL STORIES OF SPECIALIZATION

16. Starting and Growing Concierge Psychotherapy and Psychiatric Practices 253William R. Lynch

17. Developing a Practice Outside of Managed Care 266Steven Walfish

18. Using Feedback–Informed Treatment (FIT) to Build a Premium–Service, Private–Pay Practice 279Jason A. Seidel

19. The One–Stop Shop: Collaboration Beyond Psychology 292Brian K. Sullivan

20. Psychologists in Dispute Resolution: Being Part of a Revolution! 304Amy L. Robinson

21. Why Wait?: Building a Stellar Practice n Weight Management 317Brad Saks

22. Becoming an Educational Consultant 335Heather M. Hale

23. Building a Successful Education Business 348Jack Krasuski

24. Blending Treatment Innovation and Economic Success for Working With Troubled Emerging Adults: The Yellowbrick Model 364Jesse Viner, Laura Viner, and Chris E. Stout

25. Transitioning to Executive Coaching 376Jeffrey E. Auerbach

26. A Psychologist s Career in Sports Administration 394John E. Mayer

27. Working in Sport Psychology 412Kate F. Hays

SECTION IV FINAL THOUGHTS

28. You re Fired! Hooray! Or How I Learned to Stop Worrying and Fall Back in Love With Working in Psychology 429Michael Aisenberg

29. Why All the Enlightenment, Empowerment, and Edification Embedded in This Book May Mean Nothing to You 441Linda Sapadin

Index 445

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Chris E. Stout
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