Global Tea: Consumer Trends Converge Around Brewed Beverages

  • ID: 2306145
  • Report
  • Region: Global
  • 69 pages
  • Euromonitor International
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The global market for tea grew by 2% in volume terms in 2014.
This report considers opportunities for global tea, including hot tea and RTD tea. Combined, tea is the most consumed global beverage in terms of volume. There is growing evidence of value creation in tea, as consumer demand for healthier and natural beverages leads them to opt for versatile tea-based brewed beverages across consumption occasions.

The Global Tea: Consumer Trends Converge Around Brewed Beverages global briefing offers an insight into to the size and shape of the Hot Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on both retail and foodservice.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Global Tea: Consumer Trends Converge Around Brewed Beverages

November 2016
Introduction
The Wider Universe of Tea
Consumer Segmentation in RTD Tea
Value Creation Strategies in Hot Tea
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- Da Yi
- Tetley
- Unilever
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