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Home and Garden in Russia

  • ID: 2316019
  • Report
  • Region: Russia
  • 39 pages
  • Euromonitor International
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Home and garden in Russia posted stable current value growth in 2018 compared to 2017. As with the majority of FMCG markets, home and garden is directly impacted by the general situation of the country’s economy. Real incomes of Russians continued to decline for a fifth consecutive year, thus hampering the possible revival of local consumption. As a result, categories within home and garden posted very different development rates.

The author's Home and Garden in Russia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2023 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Home and Garden in Russia

List of Contents and Tables
Executive Summary
Home and Garden Experiences Uneven Development
Huge Popularity of Gardening
Ikea Reviews Strategies in Competitive Environment
Internet Retailing Continues To Gain in Popularity
Mixed Fortunes for Home and Garden Over the Forecast Period
Market Data
Table 1 Sales of Home and Garden by Category: Value 2013-2018
Table 2 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 4 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
Table 6 Distribution of Home and Garden by Format: % Value 2013-2018
Table 7 Distribution of Home and Garden by Format and Category: % Value 2018
Table 8 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Power Tools Enjoy Momentum
Price of Floor Covering Becomes Increasingly Accessible
Painted Walls Increasing in Popularity
Competitive Landscape
Global Brands Perform Well in Power Tools
Global Players' Strong Positions in Floor Covering
Harsh Competition Within Home Paint
Category Data
Table 10 Sales of Home Improvement by Category: Value 2013-2018
Table 11 Sales of Home Improvement by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Home Improvement: % Value 2014-2018
Table 13 LBN Brand Shares of Home Improvement: % Value 2015-2018
Table 14 Distribution of Home Improvement by Format: % Value 2013-2018
Table 15 Forecast Sales of Home Improvement by Category: Value 2018-2023
Table 16 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023
Headlines
Prospects
Gardening Benefits From Rising Trend for Growing Own Produce
Essential Gardening Products Flourish
Economical Methods for Maintaining Lawns
Competitive Landscape
International Brands Fare Well in Gardening Equipment
Major Lawn Mower Supplier Suffers
Local Brands Strong in Horticulture
Category Data
Table 17 Sales of Gardening by Category: Value 2013-2018
Table 18 Sales of Gardening by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Gardening: % Value 2014-2018
Table 20 LBN Brand Shares of Gardening: % Value 2015-2018
Table 21 Distribution of Gardening by Format: % Value 2013-2018
Table 22 Forecast Sales of Gardening by Category: Value 2018-2023
Table 23 Forecast Sales of Gardening by Category: % Value Growth 2018-2023
Headlines
Prospects
Category Development Undermined by Cautious Consumers
Online and Specialist Retailers Offer Strong Distribution
Dining and Kitchenware Capitalises on Cocooning
Competitive Landscape
Local Production Increases
Arc and Pasabahce Struggle
Ikea Continues To Gain Ground
Category Data
Table 24 Sales of Homewares by Category: Value 2013-2018
Table 25 Sales of Homewares by Category: % Value Growth 2013-2018
Table 26 Sales of Homewares by Material: % Value 2013-2018
Table 27 NBO Company Shares of Homewares: % Value 2014-2018
Table 28 LBN Brand Shares of Homewares: % Value 2015-2018
Table 29 Distribution of Homewares by Format: % Value 2013-2018
Table 30 Forecast Sales of Homewares by Category: Value 2018-2023
Table 31 Forecast Sales of Homewares by Category: % Value Growth 2018-2023
Headlines
Prospects
Category Remains Stable But Lacking in Dynamics
Furniture and Window Covering in Demand
Lighting Sources Continue To Shift Towards Led
Competitive Landscape
Ikea Retains Leading Position and Is in Transition
Local Players Hold Strong Positions in Indoor Furniture
Askona Vek Ooo Strenghtens Leadership of Mattresses
Category Data
Table 32 Sales of Home Furnishings by Category: Value 2013-2018
Table 33 Sales of Home Furnishings by Category: % Value Growth 2013-2018
Table 34 NBO Company Shares of Home Furnishings: % Value 2014-2018
Table 35 LBN Brand Shares of Home Furnishings: % Value 2015-2018
Table 36 LBN Brand Shares of Light Sources: % Value 2015-2018
Table 37 Distribution of Home Furnishings by Format: % Value 2013-2018
Table 38 Forecast Sales of Home Furnishings by Category: Value 2018-2023
Table 39 Forecast Sales of Home Furnishings by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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