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Home and Garden in Russia

  • ID: 2316019
  • Report
  • May 2021
  • Region: Russia
  • 45 Pages
  • Euromonitor International
COVID-19 was a further challenge to the already troubled Russian economy in 2020 and it especially impacted purchasing power among the population. Purchasing power has in fact been declining since 2014-2015, thus eroding the general potential of home and garden products in the country.

The Home and Garden in Russia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2025 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

EXECUTIVE SUMMARY
  • COVID-19 impact on home and garden
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for home and garden?

MARKET DATA
  • Table 1 Sales of Home and Garden by Category: Value 2015-2020
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020
  • Table 6 Distribution of Home and Garden by Format: % Value 2015-2020
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2020
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2020-2025
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources

KEY DATA FINDINGS
2020 IMPACT
  • Many Russians renovate their summerhouses amid lockdown
  • Online purchases gaining ground fast
  • Husqvarna has the edge in crowded gardening landscape

RECOVERY AND OPPORTUNITIES
  • Gardening to remain boosted in the short term
  • Cheaper gardening products to lead sales growth
  • International brands have reputation advantage for non-basic products

CATEGORY DATA
  • Table 10 Sales of Gardening by Category: Value 2015-2020
  • Table 11 Sales of Gardening by Category: % Value Growth 2015-2020
  • Table 12 NBO Company Shares of Gardening: % Value 2016-2020
  • Table 13 LBN Brand Shares of Gardening: % Value 2017-2020
  • Table 14 Distribution of Gardening by Format: % Value 2015-2020
  • Table 15 Forecast Sales of Gardening by Category: Value 2020-2025
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Home office furniture and outdoor living stand out but cannot prevent overall decline
  • Lower-cost essentials and versatile solutions increasingly favoured
  • Another year of consolidation for Ikea

RECOVERY AND OPPORTUNITIES
  • Swift recovery not a given
  • LED lamps to shine brightest over forecast period
  • Strengthening price-competition leaving less room for premium ranges

CATEGORY DATA
  • Table 17 Sales of Home Furnishings by Category: Value 2015-2020
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2015-2020
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2016-2020
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2017-2020
  • Table 21 LBN Brand Shares of Light Sources: % Value 2017-2020
  • Table 22 Distribution of Home Furnishings by Format: % Value 2015-2020
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2020-2025
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Performance limited by economic turbulence
  • Decorative paint outstripping wallpaper
  • Interskol challenging the internationals in power tools

RECOVERY AND OPPORTUNITIES
  • Further value sales deceleration ahead for home improvement
  • Cordless power tools losing momentum as consumers spend less
  • Investing in a domestic presence likely to yield results as competition intensifies

CATEGORY DATA
  • Table 25 Sales of Home Improvement by Category: Value 2015-2020
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2015-2020
  • Table 27 NBO Company Shares of Home Improvement: % Value 2016-2020
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2017-2020
  • Table 29 Distribution of Home Improvement by Format: % Value 2015-2020
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2020-2025
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Consumers cut back further on homewares as COVID-19 hits budgets
  • Purchases postponed wherever possible
  • Economy options ever more important

RECOVERY AND OPPORTUNITIES
  • Sales recovery is tentative
  • Some premiumisation potential nevertheless remains
  • E-commerce influence to increase further in homewares

CATEGORY DATA
  • Table 32 Sales of Homewares by Category: Value 2015-2020
  • Table 33 Sales of Homewares by Category: % Value Growth 2015-2020
  • Table 34 Sales of Homewares by Material: % Value 2015-2020
  • Table 35 NBO Company Shares of Homewares: % Value 2016-2020
  • Table 36 LBN Brand Shares of Homewares: % Value 2017-2020
  • Table 37 Distribution of Homewares by Format: % Value 2015-2020
  • Table 38 Forecast Sales of Homewares by Category: Value 2020-2025
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown