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"What may be the most valuable business book of the year...The Levity Effect can change the way you look at corporate culture."
Joe Calloway, author of Work Like You′re Showing Off!
"Gostick and Christopher entertain us with humorous anecdotes and educate us with research, evidence, real–life examples, and practical applications."
Jim Kouzes, coauthor of The Leadership Challenge
"I absolutely loved this book. Levity is common sense that is uncommonly practiced."
Stephan Mardyks, President, International, Franklin Covey
"The message of The Levity Effect is much needed. The skills for using levity appropriately, and the benefits of doing so, are clearly explained in this enjoyable book."
Mark Sanborn, author of The Fred Factor
"A book that proves the theory that you can work hard, reach impressive goals, and still have fun doing it. And told in a way that grabs you from page one."
Eric J. Lange, Senior Vice President, The Nielsen Company
"Wow! The funniest, most original business book in ages. With persuasive research and case studies from the least likely businesses."
Chester Elton, coauthor of The Invisible Employee
Acknowledgments vii
PART I: The Case for Levity 1
Chapter One: Levity Is a Funny Thing: If They′re Busting a Gut, They′ll Bust Their Butts 9
Chapter Two: Levity Effect Communication: If They′re Laughing, They′re Listening 37
Chapter Three: Levity Effect Innovation: With Comedy, There′s Creativity 73
Chapter Four: Levity Effect Respect: In You They Trust 101
Chapter Five: Levity Effect Health: Good for What Ails You 113
Chapter Six: Levity Effect Wealth: Laughing All the Way to the Bank 129
PART II: Getting Lighter 145
Chapter Seven: 142 Ways to Have Fun at Work: How to Bring the Levity Effect to Work 151
Chapter Eight: Overcoming Objections to Levity: So What if I′m a Brow Knitter? 171
Chapter Nine: Levity for Life: Bringing Home the Fun 191
Conclusion: Your Levity IQ 207
Notes 219
About the Authors 227
Learn More at Levityeffect.com 229
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"Why every company needs a fun strategy". (Economist.com, Tuesday 15th April 2008)
