When it comes to promoting your business, one size doesn′t fit all. What works for the world′s biggest companies probably isn′t the right fit for your local small business. You need to get the word out, but you don′t have the time or the money to waste on ineffective and expensive tactics.
Finally, there′s a straightforward, down–to–earth game plan for small business owners like you. This handy guide presents a wealth of effective tactics and ideas specifically designed for small businesses in small markets. Utilizing tons of real examples and simple, straightforward explanations, successful small business owner Tom Egelhoff presents a proven ten–step plan that gives you maximum impact at minimum cost.
You′ll discover how to:
Design a marketing plan that′s perfect for your local market
Position your business for growth and success
Execute your plan and evaluate the results
Master the principles of small–town advertising
Bring in more customers than you know what to do with!
Specifically designed for small businesses with ten or fewer employees, this is the only in–depth guide that reveals the secrets of super–successful small–town marketing. If you want more bang for your buck, more customers in your store, and more dollars in your pocket, this is the place to start.
Preface: Why You Need This Book.
Introduction: Small Town 101.
Chapter 1 The Small Town Marketing Plan.
Chapter 2 Step 1: Business Resume: Who Are You?
Chapter 3 Step 2: SWOT?
Chapter 4 Step 3: Sales Forecasting.
Chapter 5 Step 4: Who and Where Are Your Customers?
Chapter 6 Step 5: How to Create Your Plan and Make It Work.
Chapter 7 Step 6: How to Position Your Business.
Chapter 8 How to Create an Advertising Plan in Your Own Backyard.
Chapter 9 Step 7: What Do We Say, How Do We Say It, and Where Do We Say It?
Chapter 10 Step 8: Design a Marketing Calendar.
Chapter 11 Step 9: Execute Your Plan.
Chapter 12 Step 10: Is Your Plan Working?
Chapter 13 Small Town Success Principles.
Chapter 14 Small Town Advertising.
Chapter 15 Small Town Promotion.
Chapter 16 Home–Based Marketing Success Principles.
Small Business Marketing and Advertising Ideas, Tips, and Tricks.
Some Final Thoughts.