"An easy–to–read, well–organized compilation of stories that demonstrate their power across a broad spectrum of business needs."
Ellen Bovarnick, vice president, Business Process Excellence, The Coca–Cola Company
"Offers fresh ideas for introducing stories into organizations and inspiring better leadership through them. A well–researched and lively reference for leaders."
John Alexander, president, Center for Creative Leadership
"Takes the concept of organizational stories from a pleasant idea to a practical means to advance strategy, product development, and ultimately shareholder value."
Anita Brick, director, University of Chicago Graduate School of Business
"Loved the book. My hope is that it will create a new generation of leaders who will stop numbing people with spreadsheets and pie charts, and start inspiring them with stories that illuminate mission, values, and goals."
Frank D. Byrne, M.D., president, St. Mary′s Hospital Medical Center, a part of the SSM HealthCare system
"Leaders in all walks will benefit from Silverman′s real–world accounts of storytelling successes in high–performing organizations."
Daniel M. Sprague, CEO, The Council of State Governments
"A customer service story, a story illustrating our history, or a story exhibiting commitment to shared goals can inspire more deeply than a directive from on high. Put flesh on the bone. Tell a story."
Arne M. Sorenson, CFO, Marriott International
"When just about every fact is but one mouse click away, stories take on new importance. From leadership to branding, narrative has become an essential tool. These essays offer savvy advice on how to unleash the power of stories in your organization."
Daniel H. Pink, author, A Whole New Mind
"Illustrates how the use of stories will help your organization achieve positive outcomes. A must–read for anyone in an organization facing significant change."
Vicki L. Chvala, executive vice president, American Family Insurance
Contributors include Madelyn Blair, Evelyn Clark, Karen Dietz, Marcy Fisher, Alicia Korten, Denise Lee, Sylvia L. Lovely, Michael J. Margolis, North McKinnon, Susan J. Moore, Susan M. Osborn, Ashraf Ramzy, Steven N. Silverman, Susan Stites, Joanna Truitt, and Jo Tyler
For more book information, see [external URL]
Foreword xvKaren Dietz
Introduction xxiSylvia L. Lovely
Part One How Organizations Are Using Stories in Day–to–Day Operations 1
1 How Can I Help You? Service with a Smile and a Story 3Susan Stites
2 Put Your Money Where Your Mouth Is: Unleashing the Power of People Through Stories 18Marcy Fisher
3 We Need More We and Less Me: How Stories Build Teams and Teamwork 33Susan M. Osburn, Marcy Fisher
4 You Get what You Give: Leadership in Action Through Stories 47Lori L. Silverman
5 Are We On Track? How Stories Impact Project Management 62Denise Lee
6 Who Said Money Is Everything? Story Is the New Currency in Financial Management 78Alicia Korten, Karen Dietz
7 We ve Never Done It This Way Before: Prompting Organizational Change Through Stories 93North McKinnon
Part Two How Organizations Are Using Stories Strategically 109
8 The Sky Is Falling: When Difficult Times Call for a New Story 111Michael J. Margolis
9 Why Are We Here? Stories That Define Us 126Evelyn Clark
10 I Can See Clearly Now: Brining Strategy Alive Through Stories 141Madelyn Blair
11 The Fog Is Lifting: Seeing Connections to Marketing and Marketing Research Through Stories 141Steven N. Silverman, Susan J. Moore
12 what s in a Name? How Stories Power Enduring Brands 170Ashraf Ramzy, Alicia Korten
Part Three moving Stories into and Across the Organization 185
13 It Pays to Be a Pioneer: Blazing a Trail for Stories 187Lori L. Silverman
14 What Do You Suggest We Do? Finding Answers and Ideas in Research 202Jo Tyler
15 There Are Five Sides to Every Story: Which Are You Missing? 214Lori L. Silverman
Tell Me Your Story 231
Appendix 1 About the Interviewees 233
Appendix 2 About the Contributors 243
Suggested Resources 257Joanna Truitt
About the Editor 271