Efficiency and cost effectiveness within multimedia delivery is fast becoming a hot topic in wireless communications, with mobile operators competing to offer inexpensive, reliable services. The selection of an appropriate technology and matching it with the offered mix of services will be essential to achieve the market success. This book discusses multimedia services introducing the potentials and limitations of multicasting and broadcasting technologies. It addresses the key points related to the development of these technologies, including digital rights management issues, which are particularly important in terms of large business scale deployment of multimedia services and business models.
Multimedia Broadcasting and Multicasting in Mobile Networks:
- Offers a tutorial introduction to multicasting in wireless cellular networks
- Provides an overview of the current technologies that deliver mobile multimedia, weighing of the potentials and limitations of various solutions
- Includes the early trials and deployment of Internet Protocol Datacasting (IPDC) and Multimedia Broadcast/Multicast Service (MBMS)
- Details Digital Rights Management (DRM), MediaFLO, Digital Multimedia Broadcasting (DMB), Terrestrial Integrated Services Digital Broadcasting (ISDB–T) and others
- Contains business models, trials and user feedback
This book provides mobile operators, graduate engineers, network designers and strategists in mobile engineering with a thorough understanding of mobile multimedia and its impact on the telecommunications industry. Undergraduate and postgraduate students studying telecommunications will also find this book of interest.
Abbreviations and Acronyms.
List of Figures.
List of Tables.
2.1 Idea of multicast.
2.2 Justifying the cost of multicast.
2.3 Drawbacks of multicast.
2.4 IP multicast.
3. Internet Protocol Datacasting.
3.1 System architecture.
3.2 Digital Video Broadcasting.
3.3 Electronic Service Guide.
3.5 Data transmission.
3.6 Interaction channel.
4. Multimedia Broadcast/Multicast Service (MBMS).
4.1 MBMS overview.
4.2 MBMS architecture.
4.3 MBMS services.
4.4 Performance of MBMS.
5. Alternative technologies.
5.2 Digital Multimedia Broadcasting (DMB).
5.3 Terrestrial Integrated Services Digital Broadcasting (ISDB–T).
5.4 Comparison of technologies.
6. Digital Right Management (DRM).
6.1 OMA DRM V2.0.
6.2 Windows Media DRM 10.
6.4 Secure Real–time Transport Protocol.
6.6 DVB Conditional Access.
6.7 Limitations of DRM systems.
7. Business model.
7.1 Common component.
7.2 Components specific for IPDC.
7.3 Components specific for MBMS.
7.4 Terminals and networking infrastructure.
7.5 Charging scenarios.
7.6 Spectrum for mobile TV.
8.1 DVB–H trials.
8.2 MBMS trials.
8.3 MediaFLO trials.
9. User feedback.
9.3 Business issues.
9.4 Usage schemes.
9.6 Comparison of services.
9.7 Mobile TV ad interactivity.
Andrzej Jajszczyk is a professor at AGH University of Science and Technology in Krakow, Poland.He received his MS, PhD, and Dr Hab. degrees from Poznan University of Technology in 1974, 1979and 1986, respectively. He spent several years at universities in Australia and Canada. he is the author or co–author of six books and over 230 papers, as well as 19 patents in the areas of telecommunications switching, high–speed networking and network management. He has been a consultant to industry, telecommunications operators and government agencies. He was the Editor–in–chief of IEEE Communications Magazine and also serves on the editorial boards of various reputed journals, including Annales des Telecommunications, china Communications and Computer Communications. Over many years he has been active in the IEEE Communications Society, where he is currently its Vice–President. He is a member of the Association of Polish Electrical Engineers and a Fellow of the IEEE.
Michal Zajaczkowski is an OSS Solution Manager in the Telecommunications Business Unit at Comarch SA. He received his MS degree from AGH University of Science and technology Krakow, Poland (Major: Telecommunications Networks and Services) in 2006. In 2005, while studying at Helsinki University of Technology, he had his first contact with the practical aspects of multicast. This was then followed by a thorough study on the subject of multicast. This was then followed by a thorough study on the subject of multicast–based technologies, such as IPDC and MBMS, from their very early standardization stages. The study was accompanied by subsequent visits to Finland, scheduled to meet with mobile operators as well as with research and standardization bodies.