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China CEO. A Case Guide for Business Leaders in China

  • ID: 2326266
  • Book
  • May 2007
  • Region: China
  • 308 Pages
  • John Wiley and Sons Ltd
"Applying knowledge is contextual, and doing so in the new context of China is truly innovative. With this outstanding collection of some of the best cases, leading Professors of the China Europe International Business School apply state–of–the–art management concepts and theories to the business reality in China. Great for executives moving to China and students interested in managing in an international environment." 

Rolf D. Cremer,
Professor of Economics, Dean and Vice President, China Europe International Business School

"China CEO: A Case Guide for Business Leaders in China is a wonderfully balanced set of case studies that the new as well as experienced China manager can learn from.  Through its descriptions of and commentaries from expatriates and local Chinese on the case studies, the book provides practical insights and juxtaposing opinions on how business is done in China and what works and does not work in different situations. I strongly recommend this book for anyone interested in doing business in China." John P. Wong, Chairman, Boston Consulting Group, Asia Pacific

Combining practical case studies with valuable professional comments, China CEO: A Case Guide for Business Leaders in China highlight all the most significant problems and challenges a businessman will face as he struggles to succeed in China′s highly complex and stimulating markets. The cases offer great insights even for veterans of the commercial wars and should be compelling reading for them as well as investors, students or anyone trying to come to grips with China on a practical basis.   Carl Walter, Managing Director & China Chief Operating Officer, JPMorgan

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Introduction xi

Acknowledgements xix

1 Leadership in China: Putting the heart where the mind is 1

Introduction 2

Case study: Emerson Electric (Suzhou) Co., Ltd 7


Howard Ward, Professor of Management, CEIBS 26

Gousheng Zhu, Operation General Manager, BOC China 30

2 Human resources in China: Chasing the runaway bride 35

Introduction 36

Case study: Eli Lilly and Company, China affiliate, war for talent 42


William H. Mobley, Professor of Management, CEIBS 58

Founder of Mobley Group Pacific Limited

Angeli Kwauk, Area Director of Human Resources, China Grand Hyatt Shanghai 60

Xiaotong Li, HR Director, Shared Service Organization 64

Henkel (China) Investment Co. Ltd

3 Joint ventures: Dancing the Chinese tango 69

Introduction 70

Case study: Guangzhou Peugeot Automobile Co., Ltd 76


Per V. Jenster, Professor of Management, CEIBS 88

Wei Joo Chai, Factory Manager, Shanghai Kerry Oils and Grains Industries Ltd 91

4 Dealing with headquarters: The art of juggling 99

Introduction 100

Case study: Picanol China 106


Willem P. Burgers, Professor of Marketing and Strategy, Bayer Healthcare Chair in Strategy and Marketing, CEIBS 125

Hans–Peter Bouvard, Director Business Dev. Northern Asia Reichle + De–Massari Far East (Pte) Ltd 128

Gary An, General Manager, Amphenol East Asia Electronic Technology (Shenzhen) Co., Ltd, Amphenol Commercial Products (Chengdu) Co., Ltd 131

5 Counterfeiters in China: Catch me if you can 135

Introduction 136

Case study: GM China versus Chery, disputes over intellectual property rights 141


Gerald E. Fryxell, Professor of Management, CEIBS 155

Doug Ho Song, Managing Director, Doosan Leadership Institute, Doosan Group 157

6 Chinese consumers: The new kids on the block 161

Introduction 162

Case study: Mercedes–Benz and Wuhan Wild Animal Park 168


Dongsheng Zhou, Professor of Marketing, CEIBS 179

Yufeng Zhao, General Manager, Progress Strategy Consulting Co., Ltd 182

7 Government relationship: Playing Chinese poker 187

Introduction 188

Case study: Carrefour China, revamping business to follow local rules 193


Thomas E. Callarman, Professor of Operations Management, CEIBS 209

Sergiy Lesnyak, Chief Representative, Ferrexpo Group in China 211

Xuezheng Li, Global Sales Director, Beijing BOE Optoelectronics Technology Co., Ltd, Former Chief Public Relations Officer, BOE Technology Group Co., Ltd. 124

8 Expatriates in China: Lost in translation 219

Introduction 220

Case study: The lollypop that turned bitter, the experience of an expatriate couple in China 225


Bala Ramasamy, Professor of Economics, CEIBS 240

Bettina Ganghofer, Deputy General Manager, Shanghai Pudong International Airport Cargo Terminal Co., Ltd (Lufthansa JV) 243

9 Foreign entrepreneurs: Chasing the China dream 247

Introduction 248

Case study: Personal reflections of three foreign entrepreneurs in China 254


Dingkun Ge, Professor of Strategy & Entrepreneurship, CEIBS 274

Shaun Rein, Managing Director, China Market Research Group (CMR) 277

Index 283

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Juan Antonio Fernandez
Liu Shengjun
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