China CEO. A Case Guide for Business Leaders in China

  • ID: 2326266
  • Book
  • Region: China
  • 308 Pages
  • John Wiley and Sons Ltd
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"Applying knowledge is contextual, and doing so in the new context of China is truly innovative. With this outstanding collection of some of the best cases, leading Professors of the China Europe International Business School apply state–of–the–art management concepts and theories to the business reality in China. Great for executives moving to China and students interested in managing in an international environment." 

Rolf D. Cremer,Professor of Economics, Dean and Vice President, China Europe International Business School

"China CEO: A Case Guide for Business Leaders in China is a wonderfully balanced set of case studies that the new as well as experienced China manager can learn from.  Through its descriptions of and commentaries from expatriates and local Chinese on the case studies, the book provides practical insights and juxtaposing opinions on how business is done in China and what works and does not work in different situations. I strongly recommend this book for anyone interested in doing business in China." John P. Wong, Chairman, Boston Consulting Group, Asia Pacific

Combining practical case studies with valuable professional comments, China CEO: A Case Guide for Business Leaders in China highlight all the most significant problems and challenges a businessman will face as he struggles to succeed in China′s highly complex and stimulating markets. The cases offer great insights even for veterans of the commercial wars and should be compelling reading for them as well as investors, students or anyone trying to come to grips with China on a practical basis.   Carl Walter, Managing Director & China Chief Operating Officer, JPMorgan

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Introduction xi

Acknowledgements xix

1 Leadership in China: Putting the heart where the mind is 1

Introduction 2

Case study: Emerson Electric (Suzhou) Co., Ltd 7

CASE COMMENTARIES

Howard Ward, Professor of Management, CEIBS 26

Gousheng Zhu, Operation General Manager, BOC China 30

2 Human resources in China: Chasing the runaway bride 35

Introduction 36

Case study: Eli Lilly and Company, China affiliate, war for talent 42

CASE COMMENTARIES

William H. Mobley, Professor of Management, CEIBS 58

Founder of Mobley Group Pacific Limited

Angeli Kwauk, Area Director of Human Resources, China Grand Hyatt Shanghai 60

Xiaotong Li, HR Director, Shared Service Organization 64

Henkel (China) Investment Co. Ltd

3 Joint ventures: Dancing the Chinese tango 69

Introduction 70

Case study: Guangzhou Peugeot Automobile Co., Ltd 76

CASE COMMENTARIES

Per V. Jenster, Professor of Management, CEIBS 88

Wei Joo Chai, Factory Manager, Shanghai Kerry Oils and Grains Industries Ltd 91

4 Dealing with headquarters: The art of juggling 99

Introduction 100

Case study: Picanol China 106

CASE COMMENTARIES

Willem P. Burgers, Professor of Marketing and Strategy, Bayer Healthcare Chair in Strategy and Marketing, CEIBS 125

Hans–Peter Bouvard, Director Business Dev. Northern Asia Reichle + De–Massari Far East (Pte) Ltd 128

Gary An, General Manager, Amphenol East Asia Electronic Technology (Shenzhen) Co., Ltd, Amphenol Commercial Products (Chengdu) Co., Ltd 131

5 Counterfeiters in China: Catch me if you can 135

Introduction 136

Case study: GM China versus Chery, disputes over intellectual property rights 141

CASE COMMENTARIES

Gerald E. Fryxell, Professor of Management, CEIBS 155

Doug Ho Song, Managing Director, Doosan Leadership Institute, Doosan Group 157

6 Chinese consumers: The new kids on the block 161

Introduction 162

Case study: Mercedes–Benz and Wuhan Wild Animal Park 168

CASE COMMENTARIES

Dongsheng Zhou, Professor of Marketing, CEIBS 179

Yufeng Zhao, General Manager, Progress Strategy Consulting Co., Ltd 182

7 Government relationship: Playing Chinese poker 187

Introduction 188

Case study: Carrefour China, revamping business to follow local rules 193

CASE COMMENTARIES

Thomas E. Callarman, Professor of Operations Management, CEIBS 209

Sergiy Lesnyak, Chief Representative, Ferrexpo Group in China 211

Xuezheng Li, Global Sales Director, Beijing BOE Optoelectronics Technology Co., Ltd, Former Chief Public Relations Officer, BOE Technology Group Co., Ltd. 124

8 Expatriates in China: Lost in translation 219

Introduction 220

Case study: The lollypop that turned bitter, the experience of an expatriate couple in China 225

CASE COMMENTARIES

Bala Ramasamy, Professor of Economics, CEIBS 240

Bettina Ganghofer, Deputy General Manager, Shanghai Pudong International Airport Cargo Terminal Co., Ltd (Lufthansa JV) 243

9 Foreign entrepreneurs: Chasing the China dream 247

Introduction 248

Case study: Personal reflections of three foreign entrepreneurs in China 254

CASE COMMENTARIES

Dingkun Ge, Professor of Strategy & Entrepreneurship, CEIBS 274

Shaun Rein, Managing Director, China Market Research Group (CMR) 277

Index 283

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Dr. Juan A. Fernandez is Professor of Management at CEIBS, Shanghai, China. He earned his PhD from IESE (Spain) in 1997. He is frequently invited to give presentations on how to manage business enterprises in China by leading multinationals and has recently given presentations in China, South Korea, Japan, India, Europe and the United States. His work has been published in Harvard Business Review (Spain), Business Week–China, Organizational Dynamics, Business Strategy Review, and the Asian Case Research Journal. He was the co–author of China CEO: Voices of Experience published by John Wiley & Sons in 2006. His third book, China′s State Owned Enterprise Reforms: An Industrial and CEO Approach, was published by Routledge in 2006.

Dr. Shengjun Liu is the Assistant Director of Case Development Center of CEIBS. His research interest includes corporate governance, human resource management, and emerging Chinese multinationals. He first worked at Shenzhen Stock Exchange before joining CEIBS (China Europe International Business School). His publications have appeared in Asia Case Research Journal and leading Chinese journals such as Harvard Business Review (China), as well as in some widely read Chinese newspapers. He is also the co–author of Selected Cases of CEIBS by China CITIC Press.

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