"Retail management, be it in stores, on the Web, or in salons, is the major issue for the future of luxury brands. Luxury Retail Management offers fascinating insights into the rapidly changing luxury markets and the growing expectations of their diverse and changing clientele."
Françoise Montenay, President, Chanel
"In an era when ′getting it right′ in premium retail is crucial in the luxury industry, this book delivers real insight into successful luxury retailing. Part conceptual, part operational, the book is truly insightful. Each chapter prompts key questions that luxury professionals are facing, and thanks to the authors′ trusted expertise, the insights and solutions described are very inspiring. This book is an excellent resource for luxury professionals and intriguing reading for luxury aficionados alike."
Thomas Lindemann, Group HR Director, Richemont International
"The retail dimension is fundamental for luxury branding. This book, for the first time, goes beyond intuitive thinking on retail and ′lasers′ in on the rational and technical tools that make it happen. This book will become required reading for those willing to expand their expertise in luxury management."
Daniel Piette, Chairman of L Capital; President of LVMH Investments Funds
Chapter 1 Luxury and Brand Power 1
Chapter 2 The Distribution Models of Luxury 15
Chapter 3 The Different Outlets of Luxury Distribution 37
Chapter 4 The Internet as a Channel of Distribution 63
Chapter 5 Luxury Store Location 83
Chapter 6 Luxury Store Concept and Design 119
Chapter 7 Luxury Store Economics 139
Chapter 8 Luxury Retail Pricing 169
Chapter 9 Customer In–Store Behavior 185
Chapter 10 The Importance of Stores in Customer Relationship Building 195
Chapter 11 Building Loyalty in Luxury Brands 209
Chapter 12 Advertising and Communication 229
Chapter 13 The Future of Luxury Brand Retailing 245
Appendix Managing a Store Toolbox 257
About the Authors 295