HOW ONE COMPANY BEAT WALL STREET AND REINVENTED THE BROKERAGE INDUSTRY
"This book tells the exciting story of how Charles Schwab revolutionized the financial services industry and shook up Wall Street forever. It is also an essential read for any aspiring entrepreneur."
Jon Friedman, CBSMarketWatch.com
"A roller coaster ride of how industry–defining, world–changing businesses are built. John Kador shows us the legend behind the myth of Charles Schwab."
Christine Comaford Lynch, General Partner, Novus Ventures
Charles Schwab: How One Company Beat Wall Street and Reinvented the Brokerage Industry combines a fascinating look inside the walls of one of today′s great financial services firms with a razor–sharp portrait of the deeply principled maverick who drove that firm from vision to reality. Both highly entertaining and brutally honest, it paints a compelling picture of the company that brought stock investing to Middle America and shook the staid brokerage industry to its core.
PART ONE: LEVELING THE PLAYING FIELD.
Chapter 1. May Day.
Chapter 2. Opening Investment.
Chapter 3. Building the Brand.
Chapter 4. Innovation.
Chapter 5. Branchland.
Chapter 6. Advice and Advisors.
PART TWO: PROFILES IN CRISIS.
Chapter 7. Forsaken IPO.
Chapter 8. Birthright.
Chapter 9. Market Crash.
Chapter 10. Margin Call.
Chapter 11. Earthquake.
Chapter 12. OneSource.
Chapter 13. Heart Attack.
Chapter 14. eSchwab.
PART THREE: CUSTODIAN OF UNEASY DREAMS.
Chapter 15. Balance of Power.
Chapter 16. Schwab Mythology.
Chapter 17. Unfinished Business.
Epilogue Schwab Account.
Appendix 1: Charles Schwab & Co. Timeline.
Appendix 2: Charles R. Schwab′s Employment Agreement.