"A . . . lively and nuanced picture of the senior Watson. [It] brings this complex man to life and provides a clearer sense of how the IBM culture took shape around one man’s quirks, preferences, and iron whims."
The New York Times
"The author’s delightful anecdotes showcase the quirky, human side of what became a major knowledge–based company."
Harvard Business Review
"Should be recommended reading for anyone who seriously wants to be a business mogul."
"Formidable in its research, vivid, insightful, and often hilarious."
"Should hold great appeal not only for avid business readers but also for devotees of the vicissitudes of financial dynasties."
"The gripping story of sky–high ambition, iron willpower, huge bet–the–company gambles, humiliating failure, and unparalleled successone of the best books ever written about the technology industry, about one of the most fascinating people in twentieth–century America."
Marc Andreessen, Cofounder of Opsware, Inc. and Netscape
Chapter 1. Maverick Kindling.
Chapter 2. Lit by Flint.
Chapter 3. A Mess Spelled.
Chapter 4. Bringing Up Baby IBM.
Chapter 5. Daring and Luck.
Chapter 6. Friends, Heroes, Sycophants.
Chapter 7. Enemies and Delusions.
Chapter 8. King and Castle.
Chapter 9. Watson the Second.
Chapter 10. Watosn′s War.
Chapter 11. Old Man, New Electronic Age.
Chapter 12. World Conquest.
Chapter 13. The Maverick and His Humanity.
Chapter 14. Generations After.