Their new book tells the compelling story of how material objects such as watches and sportswear have become powerful cultural symbols, and how the production of symbols, in the form of globally recognized brands, has now become a central goal of capitalism. Global Culture Industry provides an empirically and theoretically rich examination of the ways in which these objects – from Nike shoes to Toy Story, from global football to conceptual art – metamorphose and move across national borders.
This book is set to become a dialectic of enlightenment for the age of globalization. It will be essential reading for students and scholars across the social sciences.
2. Method: Ontology, Movement, Mapping.
3. The Biography of Euro 96: Branding the Event.
4. Art as Concept/Art as Media/Art as Life.
5. The Thingification of the Media: Animism and Animation.
6. The Mediation of Things: In Medias Res.
7. Flow: The Practices and Properties of Circulation.
8. Image, Markets and Display in Brazil.
9. Conclusion: Virtual Objects and the Social Imaginary.
Their empirical work is thorough and detailed, with each chapter providing a rich description of the history, life, and geography of the cultural object in question.
British Journal of Sociology
Scott Lash and Celia Lury reconceptualize our understanding of cultural industries in the context of globalization. By analysing and documenting the shift from representation to objects in contemporary production of meaning, they open new avenues for research on communication and culture: things materialize our imaginary, we communicate through objects. This pathbreaking study will stimulate the intellectual debate for years to come.
Manuel Castells, University of Southern California, Los Angeles
Scott Lash and Celia Lury throw down the gauntlet to liberal and Marxist economic and cultural theory. They discover meaning–making at the centre of both production and consumption. Totems rule the marketplace, and popular culture generates, displaces and energizes iconic brands. The circulation of economic value has become a conversation between symbolic things. Deeply researched and theoretically sophisticated, Global Culture Industry is an important book.
Jeffrey Alexander, Yale University
By tracing the lives of a series of cultural objects, Lash and Lury analyse with great insight how, in our age of globalization, culture comes to play an ever more central and intense role in economic production. In the process, they revise powerfully our traditional notions of the culture industry.
Michael Hardt, co–author of Empire and Multitude