"This excellent collection including business contributions from 11 countries, demonstrates how creating shared value—for shareholders and society—is the basis for a long–term successful business."
—Peter Brabeck–Letmathe, chairman and CEO, Nestlé
"It is the rare mix of breadth and depth that makes this collection so extraordinary and so valuable. We are introduced to the world′s poor in detail, learn the many ways that business can help them work their way out of poverty, and told what governments and citizens′ groups must do to make this happen. Business leaders even discover how they can generate both economic and social value."
—Stephan Schmidheiny, founder, World Business Council for Sustainable Development
"This book provides excellent case studies that vividly describe how new business models can address the problems and the opportunities at the ′bottom of the pyramid′; it thereby shows how corporate social responsibility can be embedded into normal commercial operations. The fact that these case studies are drawn from many industries on several continents add greatly to its credibility."
—Antony Burgmans, chairman, Unilever
"This is a very important book. If it′s widely read and widely applied, it might even prove to be a world–changing book. Expert contributors from different nations take an unsentimental look at the world′s poorest 3 billion people and ask: are there new ways of doing business that could be both beneficial for the poor and profitable for companies? Their answers are imaginative, practical and encouragingly positive."
—Sir Martin Sorrell, CEO, WPP
"This volume focuses on a challenge that business, worldwide, has hitherto not regarded as being within its ambition: the challenge of banishing poverty. . . . . The book makes a significant contribution towards setting business on that endeavor."
—Rattan N. Tata, chairman, Tata Sons Limited
PART 1: Just Who Are the Poor?
1 Microcredit and Poverty Alleviation Strategy for Women: Who Are the Customers?
2 Understanding Consumers and Retailers at the Base of the Pyramid in Latin America
3 Marketing Programs to Reach India′s Underserved
PART 2: Meeting the Poor′s Basic Needs
4 Brcko and the Arizona Market
5 Health Services for the Poor in Developing Countries: Private vs. Public vs. Private and Public
6 Fighting AIDS, Fighting Poverty: Customer Centric Marketing in the Generic Antiretroviral Business
7 Meeting Unmet Needs at the Base of the Pyramid: Mobile Healthcare for India′s Poor
8 Patrimonio Hoy: A Groundbreaking Corporate Program to Alleviate Mexico′s Housing Crisis
9 Energizing the Base of the Pyramid: Scaling–up Successful Business Models to Achieve Universal Electrification
10 Utilities and the Poor: A Story from Colombia
11 The Expansion of Public Services into Poor Areas: The Case of Piped Gas in Cuartel V – Moreno
PART 3: Building the BOP Value Chain
12 MULTIAHORRO: Barrio Store
13 Photography and the Low Income Classes in Brazil: A Case Study of Kodak
14 The Complex Business of Serving the Poor: Insights from Unilever′s Project Shakti in India
15 Creating strong businesses by developing and leveraging the productive capacity of the poor
16 ITC′s e–Choupal: A Platform Strategy for Rural Transformation
17 Nestle′s Milk District Model: Economic Development for a Value–Added Food Chain and Improved Nutrition
PART 4: BUSINESS & LEADERSHIP MODELS
18 Building New Business Value Chains with Low Income Sectors in Latin America
19 Developing Viable Business Models to Serve Low–Income Consumers: Lessons from the Philippines
20 When Giants Discover the Disadvantaged: Managerial Challenges and Success Factors in Building Capacity to Serve Underserved Markets
Part 5: ROLE OF GOVT. AND CIVIL SOCIETY
21 The Role of Financial Institutions in Revitalizing Low–Income Neighborhoods
22 Houses for the Poor and New Business for Banks: The Creation of a Market for Affordable Housing
23 The South African Financial Sector Charter: A Supplementary Market Framework to Achieve Affirmative Action
24 How Social Entrepreneurs Enable Human, Social, and Economic Development
25 Hybrid Value Chains: Social Innovations and the Development of the Small Farmer Irrigation Market in Mexico
26 Entrepreneurship and Poverty Alleviation in South Africa
27 A Gentler Capitalism: Black Business Leadership in the New South Africa
PART 6: MEASURING SUCCESS
28 Microfinance: Business, Profitability, and the Creation of Social Value
29 Alleviating Global Poverty through Microfinance: Factors of Financial, Economic, and Social Performance
30 Strong Double Bottom Line Banking
31 H&R Block’s Refund Anticipation Loans: Perilous Profits at the Bottom of the Pyramid?
32 When is Doing Business with the Poor Good – for the Poor? A Household and National Income Accounting Approach
John A. Quelch is senior associate dean and Lincoln Filene Professor of Business Administration at Harvard Business School and?was formerly dean of London Business School.
Gustavo Herrero is the executive director of the HBS Latin American Research Center in Buenos Aires, Argentina.
Brooke Barton is research associate with the HBS Global Poverty Initiative.