SPEAKING AS A LEADER
"A leader′s role is to move othersengage them and inspire them to action." JUDITH HUMPHREY
Speaking as a Leader will show you how to influence and inspire others every time you speak. It provides a single, comprehensive approach that will help you lead in every communication, from formal speeches and presentations, to phone calls, meetings, Q&A, and elevator conversations.
Too often communications situations represent lost opportunities to lead. Messages are confused, audiences are bored or overwhelmed by a flood of information, and the speaker fails to elicit action. When people fail to communicate they fail to lead.
Speaking as a Leader addresses this problem and puts communication squarely at the center of leadership. In today′s flattened organizations, leadership opportunities exist in every interaction and for individuals at every level. For a leader, the mike is always on.
This book will help readers meet the enormous challenge of engaging, energizing, and motivating others day in and day out. It will help you unlock your leadership potential every time you communicate and turn your listeners into followers and believers. Its four–step model will show you how to:
- Think like a leader
- Script yourself as a leader
- Use the language of leadership
- Achieve a leader′s presence.
No other book offers such a powerful approach to move you from information to inspiration.
Introduction: Speaking as an Act of Leadership 1
STEP 1: THINK LIKE A LEADER 9
Chapter 1: Begin with Vision 11
Chapter 2: Think beyond Hierarchies 17
Chapter 3: Move from Information to Inspiration 27
Chapter 4: Move from Negatives to Positives 35
Chapter 5: Speak with Conviction 41
Chapter 6: Listen, Listen, Listen 49
Chapter 7: Commit to Communicating 59
STEP 2: SCRIPT YOURSELF AS A LEADER 69
Chapter 8: What Is a Leader′s Script? 71
Chapter 9: Open with a Grabber 77
Chapter 10: State Your Subject 87
Chapter 11: Lead with a Message 91
Chapter 12: Develop a Persuasive Structure 101
Chapter 13: Close with a Call to Action 113
STEP 3: USE THE LANGUAGE OF LEADERSHIP 121
Chapter 14: Speak with Clarity 123
Chapter 15: Take the "Jar" out of Jargon 131
Chapter 16: Be Conversational 137
Chapter 17: Be Personal 145
Chapter 18: Be Eloquent 153
Chapter 19: Don′t Be . . . Um . . . Tentative 161
Chapter 20: Take the "Numb" out of Numbers 167
Chapter 21: Jokes Are Not for Leaders 173
STEP 4: ACHIEVE A LEADER′S PRESENCE 177
Chapter 22: Bring Your Script to Life 179
Chapter 23: You Are the Best Visual 187
Chapter 24: The Eyes of a Leader 191
Chapter 25: Suit the Action to the Word 203
Chapter 26: Find Your Leader′s Voice 215
Conclusion: Always Leading, Always Influencing 225
JUDITH HUMPHREY is Founder and President of The Humphrey Group, one of North America′s premier executive communications firms. For over 20 years The Humphrey Group has been coaching thousands of senior business people who wish to lead every time they speak. The firm′s training programs, such as Speaking as a Leader® and Taking the Stage® , have been delivered globally to over 100,000 people directly and through train–the–trainer programs. The Humphrey Group′s clients include blue chip companies around the world. Judith has published articles in the Harvard Management Communication Letter, Vital Speeches of the Day, and Presentations That Persuade and Motivate (Harvard Business School Press). The Humphrey Group has offices in Toronto and Vancouver and its website is www.thehumphreygroup.com.