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Link Out. How to Turn Your Network into a Chain of Lasting Connections

  • ID: 2328054
  • Book
  • February 2013
  • 192 Pages
  • John Wiley and Sons Ltd


"We′re living in a time of fundamental change. It′s not our learned skills that will come to the rescue, but who we know and how they can help. The most brilliant will not fare as well as the most deeply connected. Leslie is generous enough to share that wisdom. Everyone should take notice, because she′s dead–on right!"
Edie Weiner, President, Weiner, Edrich, Brown, one of the world′s leading futurist consulting firms

"Leslie is the new Dale Carnegie. Her book teaches when you help others to succeed, you will succeed right along with them in business and in life. It′s not only about influencing people, it′s about helping people be the best they can be."
Cary Jehl Broussard, author, From Cinderella to CEO; international communications/brand management expert; founder of Wyndham Worldwide′s "Women on Their Way" program

"Over several years, I watched in amazement as Leslie Grossman cast her magical spell on audiences. Now she has delivered the perfect book for anyone interested in succeeding: linking out is the right model for the times and I′m so glad she′s in my entourage!"
Carol Jenkins, Founding President, Women′s Media Center, former longtime WNBC–TV anchor

"Once I started reading Link Out, I couldn′t put it down. The book is a combination of personal experiences, insights, compelling stories, and sound advice mixed with a large dose of passion. Anyone can ′link out′; after you read this book, just imagine what it would be like if everyone did."
Judi Brownell, Professor and Dean of Students, School of Hotel Administration, Cornell University

"Leadership is relationships. In her beautifully written book, Grossman reminds us that email, texts, and social media are not enough. Through face–to–face interactions, Link Out provides a strategy to develop your network into meaningful connections. A perfect resource for each of us no matter the stage in life or career."
Betsy Myers, author, Take the Lead; Founding Director, Center for Women andBusiness, Bentley University; former senior advisor on women, Clinton White House

"Leslie Grossman′s book Link Out is a vivid demonstration of her prowess in building communities, empowering leaders, and facilitating key relationships. Her notion of entourage,′ the circle of people committed to your commitments, makes Link Out a must–read and is critical to fulfilling career and life success."
Anthony M. Smith, Founding Partner, VSA Consulting Group, master of breakthrough transformational coaching

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Acknowledgments ix

Introduction 1

1 Everyone Needs an Entourage 15

2 The Foundation for Attracting Your Entourage 29

3 Recruit Your Entourage 43

4 Communication 2.0 67

5 Entourage Etiquette 83

6 Linking Out with Social Media 93

7 Launching or Reigniting Your Career 111

8 Grow Your Business and Your Sales by Linking Out 131

9 Clear the Accountability Hurdle and Grow Your Entourage 145

10 Pay It Forward 157

About the Author 163

Index 165

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LESLIE GROSSMAN is the Chief Connections Officer (CCO) of Cojourneo.com and a leadership consultant and speaker. In 2002, Grossman cofounded, with Andrea March, Women′s Leadership Exchange (WLE) as a multimedia communications program with conferences around the country to address the needs of professional women and business owners. Prior to launching Women′s Leadership Exchange, Grossman founded and led Communications/Marketing Action, Inc. (CMA), creating public relations and integrated marketing programs for a broad spectrum of industries.

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