Bob Taylor mixes the details of his experience as a tradesman and cofounder of Taylor Guitars, a world-famous acoustic and electric guitar manufacturer, with philosophical life lessons that have practical application for building a business.
From the “a-ha” moment in junior high school that inspired his very first guitar, Taylor has been living the American dream, crafting quality products with his own hands and building a successful, sustainable business. In Guitar Lessons, he shares the values that he lives by and that have provided the foundation for the company’s success.
Be inspired by a story of guts and gumption, an unwavering commitment to quality, and the hard lessons that made Taylor Guitars the company it is today.
Introduction: Rust Never Sleeps xv
Chapter 1: Life’s Little Lessons 1
Chapter 2: My Very First Guitar 9
Chapter 3: Inspiration 23
Chapter 4: The American Dream 31
Chapter 5: On Our Own 43
Chapter 6: Early Successes and Early Failures 53
Chapter 7: Sweat Equity 65
Chapter 8: Figuring It Out, One Guitar at a Time 81
Chapter 9: Finding Our Place 101
Chapter 10: Gaining Traction 115
Chapter 11: On the Move 125
Chapter 12: Making Our Case 133
Chapter 13: We’re All in This Together 141
Chapter 14: Embracing Technology 159
Chapter 15: Building Our Brand 169
Chapter 16: Innovation 183
Chapter 17: Artists and Celebrities 195
Chapter 18: In 10 Years We’ll Be Glad We Did 207
Chapter 19: The Third Owner 215