Contemporary Business. 15th Edition

  • ID: 2329509
  • Book
  • 704 Pages
  • John Wiley and Sons Ltd
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Boone and Kurtz, Contemporary Business 15th Edition delivers solutions at the speed of business.

Solutions designed to help you improve critical thinking—from the Boone and Kurtz Student Case Videos to the Weekly Updates news blog—will get students thinking, talking, connecting and making decisions—at the speed of business.

Experience a textbook program that supports your goals to stimulate curiously, show relevance, promote creativity and prepare students for what’s ahead, in their academic and business careers.
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PART 1 Business in a Global Environment 2

Chapter 1 The Changing Face of Business 2

Chapter 2 Business Ethics and Social Responsibility 30

Chapter 3 Economic Challenges Facing Contemporary Business 64

Chapter 4 Competing in World Markets 96

PART 2 Starting and Growing Your Business 132

Chapter 5 Forms of Business Ownership and Organization 132

Chapter 6 Starting Your Own Business: The Entrepreneurship Alternative 168

PART 3 Management: Empowering People to Achieve Business 200

Chapter 7 Management, Leadership, and the Internal Organization 200

Chapter 8 Human Resource Management: From Recruitment to Labor Relations 230

Chapter 9 Top Performance through Empowerment, Teamwork, and Communication 260

Chapter 10 Production and Operations Management 288

PART 4 Marketing Management 320

Chapter 11 Customer-Driven Marketing 320

Chapter 12 Product and Distribution Strategies 354

Chapter 13 Promotion and Pricing Strategies 390

PART 5 Managing Technology and Information 428

Chapter 14 Using Technology to Manage Information 428

PART 6 Managing Financial Resources 456

Chapter 15 Understanding Accounting and Financial Statements 456

Chapter 16 The Financial System 488

Chapter 17 Financial Management 520

Appendix A Business Law A-1

Appendix B Insurance and Risk Management A-18

Appendix C Personal Financial Planning A-30

Appendix D Developing a Business Plan A-43

Appendix E Careers in Contemporary Business A-52
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Louis E. Boone University of South Alabama.

David L. Kurtz University of Arkansas .
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