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New Economy Excellence Series. Engaging Customer Passion with e–crm New Economy Emotion. E–Business Excellence

  • ID: 2330006
  • Book
  • 240 Pages
  • John Wiley and Sons Ltd
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The aim of the series is a simple one – to help managers create and sustain competitive advantage in the Internet economy. The series pioneers a new generation of business books that take a step back from the evangelical hype surrounding the Web to provide a sound commercial analysis of the opportunities and pitfalls of the e–business environment. The question is no longer whether or why, but how?

Books which deal with e–business topics in isolation miss the point. The hub of the electronic world – the Internet – is primarily and enabling force. It cannot work miracles. The brightest sparks are still those with the best ideas, not the most venture capital or marketing spend. What these books demonstrate clearly is that the old ways of doing business are not redundant, and that application of sound, practical steps that combine both old and new models will go a long way towards ensuring continued business success.

Each title in the New Economy Excellence Series is clear–minded, accessible and aimed at bringing a critical business issue in the new economy into sharper focus. This series is the first of its kind to provide sound practical steps that busy executives can action immediately no matter where they are on the e–business ladder. As befits books concerned with a globalising world, these books take an international perspective. Read the front inside flap to see how you can benefit from New Economy Emotion.
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Introduction.

Marketing and the Internet.

Relationship Marketing on the Web.

The Personalised Web Site.

E–mail Marketing.

Campaign Management.

Closing the Loop.

Dealing with Real People.

Getting it Done.

Creating More Customer Value.

Bibliography.

Index.
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Alfredo Zingale
Matthias Arndt
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