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Entrepreneur Magazine. Organizing and Promoting Seminars. Edition No. 1

  • ID: 2330047
  • Book
  • November 1997
  • 288 Pages
  • John Wiley and Sons Ltd
This guide covers everything you need to know to run a seminar business, including how to identify marketable seminar topics; how to find and recruit qualified speakers; how to plan, promote, market, and price seminars; how to locate facilities; and how to find and work with temporary staff at the event.
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Defining Your Market.

Location, Sites, and Facilities.

Equipment and Inventory.

Personnel.

Legal Requirements.

Record Keeping and Taxes.

Financial Management.

Advertising and Promotion.

Operations.

The Start-Up Phase.

Appendices.

Glossary.

Notes.

Index.
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Entrepreneur Magazine
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