∗ Identify marketable seminar topics
∗ Find and recruit qualified speakers
∗ Select appropriate locations
∗ Calculate start–up costs and manage expenses, fees, and taxes
∗ Work with temporary seminar employees, office and on–site personnel
∗ Advertise and promote your seminars through print media, direct mail, and the Internet
∗ Handle licenses, permits, insurance, and other legal considerations
Also available from the Entrepreneur Magazine library: The Entrepreneur Magazine Small Business Advisor The Entrepreneur Magazine Small Business Answer Book Making Money with Your Personal Computer Small Business Legal Guide Starting an Import/Export Business Successful Advertising for Small Businesses Special Offers! Free issue of Entrepreneur Magazine 50% Discount on Entrepreneur Magazine subscription 1/2 price admission to any Entrepreneur Magazine Small Business Expo Discount on American Entrepreneurs Association membership See details and coupons in back of book.
Location, Sites, and Facilities.
Equipment and Inventory.
Record Keeping and Taxes.
Advertising and Promotion.
The Start–Up Phase.