This book ′unwraps′ the various aspects of modern marketing. Ray Perry, Marketing Director of the CIM, maps each facet of marketing in the context of the wider organisation and highlights the key requirements for success. The result is a matrix that breaks down relationships and roles, showing clearly the range of activities involved and creating a blueprint for marketing excellence.
From relationship marketer to metrics marketer, and from product manager to brand builder, all the essential skills, responsibilities and competences required to survive and prosper in marketing can be found here in one complete, up–to–date resource.
It is, quite simply, Marketing Unwrapped.
The Twentieth Century Perspective of Marketing Skills and Competencies.
The Customer Relationship Marketer.
The Media Marketer.
The Supply Chain Marketer.
The Knowledge Marketer.
The Partnership Marketer.
The Metrics Marketer.
Appendix: Skills Level Analysis Process.
He is currently CEO of the E Centre and Director of Marketing at the Chartered Institute of Marketing (CIM), and a Fellow of CIM, the RSA, and a Worshipful Marketer of the City of London. He is a panellist for the Sunday Times Enterprise Network in the UK and marketing spokesman on many radio and TV programmes.