The Book of Business Awesome / The Book of Business UnAwesome

  • ID: 2330221
  • Book
  • 272 Pages
  • John Wiley and Sons Ltd
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Awesome To–do List

  • Hire awesome people at every level of your business
  • Listen to your customers
  • Create amazing content that goes viral
  • Reach the Third Circle
  • Own up to mistakes and continue on being awesome

Being an awesome business requires dedication from every corner of your company, from HR to PR, to customer service and marketing. Whether you′re building brand awareness, improving customer service, or filling a position, your employees and customers communicate who your brand is to the whole world. The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. Discover how you can use social media to recast a mistake into a golden moment for your organization. Learn how to re–recruit your employees, recourt your customers, and spice up an old brand.

Wield these awesomely effective tools, and ensure that your business remains awesome.

UnAwesome To–do List

  • Set massive budget for that unawesome billboard ad (don′t forget QR code!)
  • Ignore your customers when they reach out to you
  • Also, layoff customer service department
  • Don′t forget to add pop–ups to the website! Definitely need animation, with music, something loud

In all seriousness, the marketing industry is full of amazing and powerful tools that can spell disaster for your brand if you don′t use them carefully. The Book of Business UnAwesome recounts many cautionary tales of companies that did it all wrong. Learn from other businesses′ mistakes, like viral marketing gone wrong, social media done unsocially, and just hiring the wrong people, for the wrong job, at the wrong time. The cost of being unawesome to your employees and customers is much more than ever before.

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Chapter 1 How One Man Changed a Billion–Dollar Brand

Chapter 2 Marketing is a Verb

Chapter 3 Remarry Your Current Customers

Chapter 4 The Sun Rises Online

Chapter 5 Sporting event awesome

Chapter 6 I Think Geeks Rule

Chapter 7 DKNY 4 U 2

Chapter 8 PR People. React.

Chapter 9 The Red Cross is Getting Slizzard

Chapter 10 Grand Rapids Serves up Some Humble Pie

Chapter 11 The One Thing More Delicious Than Ice Cream

Chapter 12 How To Apologize to a Woman

Chapter 13 How To Ship Out Your Reputation, And Then Return It

Chapter 14 You Can′t Ignore What You Hate

Chapter 15 The Only Good Use For QR Codes

Chapter 16 Benefit of the Brand Doubt

Chapter 17 How To Spice Up An Old Brand

Chapter 18 How Manya Made Vegas Awesome

Chapter 19 Fractional Reaction

Chapter 20 Third Circle

Chapter 21 Reflecting on Awesome

Chapter 22 Part Man, Part Machine, All Crowdfunded

Chapter 23 The Social Media ROI Conversation

Chapter 24 Before Social ROI

Chapter 25 Connect Outside Your Field of Vision

Chapter 26 Peripheral Referrals

Chapter 27 Seven Dollars and An iROI, Lessons in Social Return on Investment

Chapter 28 Thirty Tips for Speakers

Chapter 29 Rocking a Panel

Chapter 30 Shedding some social pounds

Chapter 31 You Don′t Need The Man, If You Are the Man. Why I Love Louis CK

Chapter 32 The Hall of Fame

Chapter 33 Mr. Happy Crack

Chapter 34 Pimp My Lift

Chapter 35 Nightmares

Chapter 36 J.K. Rowling

Chapter 37 Moncton Snow Blower

Chapter 38 Calgary Philharmonic

Chapter 39 A Unicorn Fighting A Bear

Chapter 40 Awesome End

Awesome Acknowledgements

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SCOTT STRATTEN is the President of UnMarketing.com, a company that combines efforts in viral, social, and authentic marketing. He has guided companies such as PepsiCo, Adobe, Red Cross, and Saks Fifth Avenue through the viral/social media and relationship marketing landscape. Scott was named one of the top five social media influencers in the world on Forbes.com. He has appeared on Mashable.com and CNN.com, and in theWall Street Journal, USA Today, andFast Company. He speaks globally on how businesses can engage better (or at all!) with their current and potential customer base using social media, viral marketing and just plain old engaging conversation.

Scott travels around the world sharing with audiences the "what not to do in business" stories we all can′t get enough of. Lucky for Scott, there is never a shortage of material to draw from. He believes that 85 percent of people in the world are morons (not you, if you buy this book).
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