Foreword by Dave Letterman
"The Ride of a Lifetime is a smart, tough–as–nails guide to business success that every entrepreneur should read."
International Lifestyle Magazine (2009)
If you think ripping down the highway on a badass custom chopper is the ultimate thrill ride, try running your own business. Bikers and entrepreneurs share at least one trait they do it their way, without compromise.
The Ride of a Lifetime takes you inside the head of Paul Teutul, Sr., and shows you how he runs the world′s most famous bike–building business, Orange County Choppers. If you only know Paul from American Chopper, you don′t know the values upon which he built the business, the risks he took to get there, or how he manages the ups and downs of life as an entrepreneur.
The Ride of a Lifetime takes you beyond the television show to reveal the real nuts and bolts of running a successful business. Teutul is loud, brash, and in your face. But he′s got the kind of real–world business insight you can′t get from a seminar or an MBA. So put on your boots and tighten up your chinstrap, because building a business isn′t some joyride but it IS The Ride of a Lifetime.
Chapter 1: Choices.
Chapter 2: No Thanks, Pardner.
Chapter 3: Passion.
Chapter 4: Welcome Change.
Chapter 5: Building a Reputation.
Chapter 6: Stay Organized.
Chapter 7: Hire Good People.
Chapter 8: Learn to Trust Others.
Chapter 9: Take Care of Your Employees.
Chapter 10: All in the Family.
Chapter 11: Learn from Your Mistakes.
Chapter 12: Giving Back.
Chapter 13: Never Sell Out.
Chapter 14: Always Follow Your Dreams.