Imagine a web that has perfect access to informationa social web that is a digital copy of your physical world. That possibility is here today.
Is your business ready?
Praise for Built–in Social
"What everyone gets wrong is what Jeff Korhan pushes into the foreground with Built–In Social. Learn from Jeff, or recover from your mistakes later."
Chris Brogan, CEO of Human Business Works
"If you want to know how to build an audience of loyal fans who become paying customers, Built–In Social is your road map. Grab a copy and follow the path Korhan clearly lays out for you."
Michael Stelzner, CEO of Social Media Examiner and host of the Social Media Marketing podcast
"Successful social media marketing is the perfect mix of genuine relationship–building skills and great online technical skills. Jeff Korhan′s new book creates that perfect blend as he guides readers through practical steps to achieve measurable results. Jeff truly walks his talkhe′s the real deal. I′ve enjoyed reading his excellent online communications for many years."
Mari Smith, Social media thought leader, author of The New Relationship Marketing, and coauthor of Facebook Marketing: An Hour A Day
"The truth that runs through Built–In Social is that there′s never been a greater time to design the business and the life you want."
John Jantsch, Author of Duct Tape Marketing and The Commitment Engine
PART ONE ATTRACTION: YOUR ESSENTIAL CONTENT MARKETING STRATEGY
Chapter 1 How the Social Web Works 11
Chapter 2 Designing Your Business Around Social 31
Chapter 3 Every Business Is Now a Media Company 51
PART TWO ENGAGEMENT: SOCIAL NETWORKING AND MARKETING
Chapter 4 Communities Are the New Markets 75
Chapter 5 Meet Your New Business Partners 95
Chapter 6 Business Is Now Personal 113
PART THREE CONVERSION: TRANSFORMING TRUST INTO NEW BUSINESS
Chapter 7 Social and Local Are Built–In Mobile 131
Chapter 8 Creating Digital Marketing Assets 153
Chapter 9 Relationship Selling in the Trust Economy 171
Avoiding the Race to the Bottom 189