Video Transmission Services over Satellite, Global Market Analysis & Forecasts to 2020 (2011 Edition)

  • ID: 2372818
  • Report
  • Region: Global
  • 142 Pages
  • Euroconsult
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This report was designed specifically for service providers, satellite operators, and equipment manufacturers - enabling them to plan their current and future business strategies using the most comprehensive analysis available.

It provides key indicators (current & forecasts, by region) including:

- TV signals, TV channels, & TV feeds (number)

- Service & capacity revenues (video distribution & contribution)

- Number of SNG terminals installed worldwide by type of terminal (MSS terminals, SNG trucks, fly-away-terminals, Ka-capable & light units)

- Sales revenues for terminals, consolidated revenues for the satellite newsgathering segment

- Growth & forecasts for satellite occasional-use traffic (MSS terminals, SNG trucks, fly-away-terminals, Ka-capable & light units)

Company profiles (overview of strategy, financial indicators, commercial performance, and current infrastructure) include:

- Arqiva
- Ascent Media
- EBU
- Globecast
- Globecomm Systems
- Media Broadcast
- RRSat
- TIBA
- SWE-DISH
- Vislink
A must read for:

- Satellite Equipment Manufacturers
- Investors & Financial Institutions
- Satellite Services Providers
- Satellite Operators & Data Resellers
- Telecom Operators
- TV Distributors
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Part 1: Strategic Issues & Forecasts

Strategic issues for the satellite pay-TV industry

- A strong performance for the satellite pay-TV industry worldwide
- Mitigated impact of the crisis on the market
- Adopting the right strategy to go through the crisis
- A new generation of platforms emerge to meet market challenges
- Piracy: A key concern for satellite pay-TV platforms Forecasts for satellite pay-TV

Forecasts for satellite pay-TV

- Close to 240 million subscribers expected by 2019 for satellite TV platforms
- Revenues of satellite TV platforms over $105 billion by 2019
- A continuous increase of satellite pay-TV channels
- Addition of new channels will create further demand for satellite capacity

Part 2: Development Strategies for Value-Added Services

Digital video recorders are increasingly popular

- DVRs have become an essential part of home entertainment services
- DVRs are becoming an almost mandatory service
- The keys to commercial success of DVR services
Satellite TV Platforms contribute to the expansion of the HD market

- HDTV is experiencing growing success
- HDTV offers more general interest programs with the increase in channels broadcasted
- North America continues to be the most dynamic HDTV region

Broadband strategies for satellite TV platforms

- The rapid development of IPTV is a threat for satellite TV platforms
- Satellite pay-TV platforms adapt their broadband strategies to competition

The mobile media market is still in an early development phase

- The potential of mobile TV is still unclear
- Limited rollouts of mobile TV services by satellite pay-TV platforms

3DTV: First initiatives for a promising breakthrough service

- 3D demonstrations were popular in 2009
- Home entertainment 3D is receiving growing support
Part 3: Commercial & Financial Performance of Satellite Pay-TV

An impressive global network of satellite Pay-TV

- The rapid development of IPTV is a threat for satellite TV platforms
- Satellite pay-TV platforms adapt their broadband strategies to competition

Positive impact of the consolidation process

- Larger subscriber bases and cost reductions encourage platforms to merge
- Consolidation on one hand and vertical integration on the other hand

Growth in subscriptions still robust

- Increasing market share for Asia and Central and Eastern Europe
- Towards the end of North American and Western European leadership?

Solid financial performance in a challenging economic environment

- Satellite TV platforms generated over $69 billion in revenues in 2009
- Enhanced services represent strong drivers for revenue growth
- The economic crisis and revised pricing strategies limit ARPU growth
- The appeal of sophisticated services results in improved revenue per subscriber

Controlling costs in a period of crisis

- Programming rights remain the largest cost item
- Major investments to attract new customers
- Improving customer retention

Strong profitability despite a challenging environment

- A healthy industry following deep restructuring
- Amost all platforms were EBIT positive

Part 4: Satellite Capacity Demand for Satellite TV Platforms

Satellite Pay-TV as premium and growing users of satellite capacity

- New satellite operators benefit from the takeoff of emerging digital markets
- Satellite TV takeoff in emerging digital markets benefits to regional operators
- 75 orbital slots dedicated to satellite pay-TV distribution
The growing impact of new generation TV services on capacity needs

- Global takeoff of HDTV channels
- The use of Mpeg-4 is progressively taking up
Part 5: Programming and Pricing Strategies

Number of channels offered continues to increase

- Chronology of the development of satellite TV channels
- Diversity in content offered is a subscription driver
- Proprietary channels allow more diversity in programming offers
- What influences the number of channels offered around the world?
- Strategies adopted by platforms for channel rollouts

Pricing strategies have an impact on subscriptions

- Prices are decreasing in a more competitive environment
- Upfront costs can be a barrier to subscriptions

Strategies adopted for PPV and VoD services

- The launch of multiple HD PPV services has given a boost to the Pay Per View market
- VoD services are gaining popularity
- Satellite pay-TV platforms are still leading customers for middleware providers

Part 6: Regional Profiles

North America

- Satellite Pay-TV market benefit from the digital revolution
- In the US, DirecTV remains the leading satellite pay-TV platform
- Increasing competition has forced satellite TV platforms to roll out new services
- Bell TV is the satellite pay-TV market leader in Canada

Latin America

- Towards a more national approach
- Direct TV leverages on competitive advantages to face competition
- Renewed interest from telecom operators
- Brazil, Mexico and Argentina are the top markets for satellite pay-TV
- Increasing demand for satellite pay-TV in Columbia, Peru, Chile and Venezuela

Western Europe

- Intensified competition in the pay-TV market
- From a pioneering to a maturing satellite pay-TV market
- Sky Digital business model and strategy proved to be successful
- Intensified French pay-TV competition
- In Italy, DTT surpassed satellite in the pay-TV market
- Spain experienced a decline in pay-TV subscriptions
- German TV market is dominated by cable and satellite reception amid strong competition
- DTT deployment is close to completion in Scandinavia
- In spite of a limited size, Portuguese market is dynamic in terms of pay-TV
- Satellite pay-TV consolidation in Benelux
- Greek satellite pay-TV revenue grew by 15% in 2008

Central and Eastern Europe

- A resilient pay-TV market in times of economic uncertainty
- Powerful media groups have made significant investments in the region
- Historical markets have been progressing impressively in a competitive environment
- The current economic crisis has slowed down pay-TV growth in some markets
- New markets are slowly driving demand for satellite pay-TV services

Middle East & Africa

- A regional market with very different profiles
- Large free-to-air content offering curbs the development of pay-TV in the MENA
- Significant changes impacted satellite pay-TV market in MENA
- Tremendous growth in Turkish pay-TV market
- Israeli pay-TV market has come to maturity
- Booming satellite pay-TV market in Sub-Saharan Africa

Asia Pacific

- 29 satellite pay-TV platforms have launched services in Asia Pacific
- North East Asia
- South Asia
- South East Asia
- Oceania & Pacific
- China area
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Global video transmission services over satellite experienced robust average growth of around 8% over the last five years, mainly driven by the distribution of channels to terrestrial networks, growing needs for video contribution, and in particular, growth in the number of satellite pay-TV platforms worldwide, with over 120 active platforms in 2010.

The market value of video transmission services (for both permanent and occasional use) reached an estimated $15.8 billion in2010. Despite competition from fiber transmissions and other terrestrial networks, relatively steady growth in capacity usage for video transmissions (approximately 5% CAGR) is expected in the next decade. New standards (HD, 3D), technologies and video usages (linear and non linear), are also expected to support growth. Broadcasters' increasingly complex needs should result in greateroutsourcing of their transmissions to specialized companies.

In this expanding and more complex market, there will likely besome moves toward consolidation among service providers, with several M&A transactions already observed in the last few months. Latin America and Central & Eastern Europe –two currently very dynamic markets –should post strong growth over the next decade, followed by the Middle East, Africa, and Asia. North America and Western Europe, which will still represent the lion's share of the market, should generate 45% of the total market value by 2020, compared to 50% in 2010.
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