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Reinvent. A Leader's Playbook for Serial Success

  • ID: 2379409
  • Book
  • May 2013
  • 224 Pages
  • John Wiley and Sons Ltd
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Praise for reinvent

"I have had the honor of working with many of the world's greatest leaders. I rank Fred Hassan as one of the top five. Fred has helped more organizations reinvent themselves than anyone I have met! Reinvent is Fred's gift to you! Please apply what you learn in this book to reinvent your own life and the lives of the people around you."
Marshall Goldsmith, recognized among world's top 50 influential leadership thinkers (Harvard Business Review)

"Fred Hassan shares his practical playbook for change leadership by demonstrating how attitude, behavior and culture can lead to transformation, excellence in execution and sustained high performance. The book is full of good common sense and real–world examples of leadership."
Alex Gorsky, Chairman and CEO, Johnson & Johnson

"Company success depends on strong leadership. Fred's recipe for success: select top talent, help them develop expertise, lead by example."
P. Roy Vagelos, M.D., Retired Chairman and CEO, Merck & Co., Inc.

"Fred Hassan blends his triumphant first–hand experience with the wisdom of a first–class mind to share an engaging, accessible, manual of essential leadership lessons. Having seen peer CEOs hang on his every word in private top leadership forums for many years, I have begged Fred Hassan to go public with this compelling gift of knowledge for a long time. I will certainly be using it at our top executive forums and leadership programs campus!"
Professor Jeffrey Sonnenfeld, Senior Associate Dean, Yale School of Management

"Fred Hassan passes on his vast and winning know–how that will help you power up your people to drive breakthrough results. He's done it and so can you. There's nothing like learning from the master."
David Novak, Chairman and CEO, Yum! Brands, Inc.

"In Reinvent, Fred Hassan shares a winning philosophy that builds on the crucial role of people to power up an organization's potential. Hassan delivers a proven actionable change leadership playbook to evolve and reinvent leadership effectiveness supported by evidence from his exceptional track record as an effective and value–creating CEO, with an exceptional reputation from his peers and shareholders alike."
Andrew N. Liveris, Chairman and CEO, The Dow Chemical Company

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List of Figures xiii

Foreword xv

Author s Note xxi

Introduction 1


Chapter 1 Be Authentic 11

Look in the Mirror 12

Use Mirrors to Tell the Truth 13

Know Who You Are Not 14

Know Who You Are 15

Make Business Integrity a Competitive Edge 16

Be Inspired 18

Be Humble 19

Take Charge, and Don t Play the Victim 21

Take Ownership, Shun the Blame Game 22

Deal with What Stares You in the Face 23

Chapter 2 Be Purposeful 27

Use the Rule of 3s 28

Use the Power Trident 29

Enter the Discomfort Zone 31

Practice Active Learning 34

Go Global 36

Build Competence in Emerging Markets 39

Make Decisions with Less–than–Perfect Information 41

Embrace Challenges 42

Reinvent Yourself and Your Environment 45

Chapter 3 Be Connected 51

Connect and Align 52

Take Early Action Steps 56

Value EQ as Much as IQ 58

Respect Your Boss s Position 62

Tune In 63

Practice Active Listening 65

Build Information Fluidity 66

Build Partnering Skills 67

Plug Into the Power Grid 69

Grow Every Sector of Life 70


Chapter 4 Keep Leading 75

Develop the Power Triangle 76

Put People First 78

Assess and Develop People 80

Champion the Innovators 83

Use the Knockout System When Evaluating Senior Executives 85

Work on the Products 88

Work on the Processes 90

Drive Engines of Innovation 93

Work like a Small Company in a Big Company 96

Chapter 5 Role Model Your Expectations 99

Deploy the Leadership Quartet Strategies 100

Earn Trust by Measuring the Trust Index 127

Earn Trust with the Frontlines 129

Earn Trust with Customers 133

Earn Trust with the Lawmakers 134

Earn Trust by Focusing on Long–Term Value Creation 136

Earn Trust in Mergers and Acquisitions 137

Earn Trust by Making the Tough Calls 140

Chapter 6 Keep Winning 143

Use the Power Tool 144

Drive the Virtuous Spiral Upward 145

Link Strategy with Execution 150

Keep It Simple, Keep It Steady 151

Make Priorities, Allocate Resources 152

Make the Strategy Executable 155

Build an Attitude of Urgency 157

Keep a Cool Head When the Discomfort Zone Finds You 158

Power Up the Board 159

Once the Strategy Is Clear, Make Execution the Strategy 162

Multiply the Power 163

Conclusion: What Keeps the Wheel Turning 167

Change–Leadership Takeaways 169

Afterword 171

Appendix A: Serial Success Playbook Summary 175

Appendix B: The Concepts Behind My Playbook 177

Appendix C: Values Matter 179

Appendix D: Bausch + Lomb s Rating System Descriptors 181

Appendix E: Guidelines for Expat Managers 183

Appendix F: Stepping–Stones to Transformation 185

Acknowledgments 187

About the Author 189

Index 191

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Fred Hassan
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