Praise for The Passion Conversation
"It′s a fast read, a fun read, a smart read. Short sentences, huge heart. Read it. Why? To absorb an important truth from the masters of word of mouth movements: Conversations spring from passions, not products."
Dan Heath, coauthor of Decisive, Switch, and Made to Stick
"Have you ever gotten teary–eyed over a business book? Better yet, over your own business? Prepare yourself for The Passion Conversation, where the folks at Brains on Fire tell how their business connected them with people in very moving and powerful ways, redefining words like marketing, sales, and success. Read this book to move your perspective from business to people, and experience the incredible effect it will have on your life and work."
Jon Mueller, General Manager, 800–CEO–READ
"Love is the missing ingredient in developing loyalty with customers. In The Passion Conversation, the smart folks at Brains on Fire expertly explain how to develop deeper connections with customers who in turn sing your praises to everyone they know."
Jackie Huba, author of Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
"I′ve had my eye on Brains on Fire for a while. Their humanity makes them quite distinctive, and The Passion Conversation captures that unique voice."
Peter Sims, author of Little Bets and founder of The BLK SHP Enterprises
Preface A Note from the Authors ix
Chapter One Understanding Word of Mouth Marketing 17
Chapter Two Sparking Word of Mouth Marketing 37
Chapter Three Heroes: A Love Story 69
Chapter Four The Fitness Rebellion: A Love Story 97
Chapter Five The Driven Class: A Love Story 123
Chapter Six Wonderopolis: A Love Story 149
Chapter Seven Sustaining Word of Mouth Marketing 177
About the Authors 201