It covers all the fundamentals of successful strategy, from developing a compelling vision to knowing your customers, and from fostering creativity to making it happen.
It gives examples and lessons from benchmark companies, including Sony, eBay, Tesco, and Apple, as well as ideas from the smartest thinkers in the strategy field.
It includes a glossary of key concepts and a comprehensive resources guide.
Strategy Express lays bare a complex and commonly misunderstood subject so you can master the concepts and apply the thinking... fast.
02 Definition of Terms: What is a Strategy?
03 The Evolution of Strategy.
04 The E–Dimension.
05 The Global Dimension.
06 The State of the Art.
07 Strategy in Practice.
08 Key Concepts and Thinkers.
10 Ten Steps to Making Strategy Work.
Frequently Asked Questions (FAQs).
About the Authors.