- A coherent introduction to e-business.
- Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services.
- Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.
- Supported by online lecturer and student resources, available soon.
1 Introduction 1
2 What Is E-Business and Does It Still Matter? 8
Part I The New E-Business Environment 25
3 The ‘ICT Revolution’ and the Information Economy 29
4 The Network Economy: New Rules of the Game 52
5 How the Internet Redefines Organizational Boundaries: A Transaction Cost Analysis 66
Part II Emerging Strategies and Business Models in the Network Economy 79
6 New Strategies for the Network Economy: Web Strategy, Business Unbundling and Virtual Organizations 83
7 Managing Disruptive Strategic Innovations in the New Economy 102
8 Strategic Reorientations in the Network Economy: From Products and Services to Solutions and Experiences 119
9 Emerging E-Business Models in the Network Economy 133
Part III Organizational Innovations through Information and Communications Technologies (ICTs) 147
10 Structural Innovations and Emerging Forms of Organization 151
11 Process Innovations: Beyond Business Process Reengineering 171
12 New Work Organization and New Ways of Working: From Teleworking to Virtual Teams 183
13 Inter-Organizational Innovations through Inter-Organizational Information Systems 197
14 Conclusions and Emerging Issues 212
Appendix I Developing a Launch-Ready E-Business Plan: Putting Theory into Practice (Assignment I) 225
Appendix II Developing an Online E-Business Resource Portal: Who is Who in E-Business (Assignment 2) 228
Appendix III Developing an E-Business Resource Portal and Online Forum: E-Business Wikipedia (Assignment 3) 231