- New technologies and new business environment as the context for e–Business.
- New strategies and business models developed in response to the internet and related technologies.
- Organizational innovations necessary in order to implement and manage e–Business strategies.
The book will also explore the transformation of various industries, including banking, the music industry, e–tailing, the telecoms industry, and e–public services; and emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.
Students and teachers alike will welcome this coherent, well–tested text, with its student–friendly case examples, questions and summaries. What Is E–Business? is supported by online lecturer and student resources, available at [external URL]
1 Introduction 1
2 What Is E–Business and Does It Still Matter? 8
Part I The New E–Business Environment 25
3 The ICT Revolution and the Information Economy 29
4 The Network Economy: New Rules of the Game 52
5 How the Internet Redefines Organizational Boundaries: A Transaction Cost Analysis 66
Part II Emerging Strategies and Business Models in the Network Economy 79
6 New Strategies for the Network Economy: Web Strategy, Business Unbundling and Virtual Organizations 83
7 Managing Disruptive Strategic Innovations in the New Economy 102
8 Strategic Reorientations in the Network Economy: From Products and Services to Solutions and Experiences 119
9 Emerging E–Business Models in the Network Economy 133
Part III Organizational Innovations through Information and Communications Technologies (ICTs) 147
10 Structural Innovations and Emerging Forms of Organization 151
11 Process Innovations: Beyond Business Process Reengineering 171
12 New Work Organization and New Ways of Working: From Teleworking to Virtual Teams 183
13 Inter–Organizational Innovations through Inter–Organizational Information Systems 197
14 Conclusions and Emerging Issues 212
Appendix I Developing a Launch–Ready E–Business Plan: Putting Theory into Practice (Assignment I) 225
Appendix II Developing an Online E–Business Resource Portal: Who is Who in E–Business (Assignment 2) 228
Appendix III Developing an E–Business Resource Portal and Online Forum: E–Business Wikipedia (Assignment 3) 231