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The Billion Dollar BET. Robert Johnson and the Inside Story of Black Entertainment Television

  • ID: 2383009
  • Book
  • November 2005
  • 248 Pages
  • John Wiley and Sons Ltd
Praise for The Billion Dollar BET

"In a gripping narrative that is both inspirational and cautionary, Brett Pulley tells us how Robert Johnson built Black Entertainment Television into a billion–dollar media empire. In a remarkable feat of reporting, without Johnson′s cooperation, Pulley shows what it really takes to get ahead in America today, and in doing so provides as valuable a cultural as business history."
James B. Stewart Pulitzer Prize winning journalist and bestselling author of DisneyWar, Den of Thieves, and Heart of a Soldier

"Like or dislike? Agree or disagree? Bob Johnson′s richly varied and fascinating life presses you against the window that Brett Pulley opens widely."
Bernard Shaw retired CNN anchor

"Through his BET network, Bob Johnson reached the pinnacle of capitalism, the billionaire boys club, in the spirit of legions of driven, American moguls . . . Veteran business journalist Brett Pulley peels back the layers of this fascinating and complex entrepreneur."
Teri Agins Senior Special Writer, the Wall Street Journal, and author of The End of Fashion: How Marketing Changed the Clothing Business Forever

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Prologue: "Bootylicious".

1. The Other Side of the Tracks.

2. Access to Power.

3. "White Man, Can You Spare half a Million?

4. Reverend Eldorado.

5. Country Boy Charm. Predator′s Heart.

6. The Family.

7. "BET In The House".

8. Shakin′ It...Smackin′ It.

9. "Tired Ol′ Reruns".

10. Wealth and Power.

11. The Black Disney.

12. Costly Affairs.

13. "SELLOUT!"

14. He Got Game.

Epilogue: One Nation Under a Groove.





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Brett Pulley
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