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Luxury Goods in Ukraine

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    Report

  • 80 Pages
  • December 2021
  • Region: Ukraine
  • Euromonitor International
  • ID: 2398390
While luxury good suffered a decline in value sales in 2020, due to restrictions caused by the pandemic, including closure of retail outlets for a time, it did not suffer a drastic decline in value sales. The reason being, with international travel disrupted and Ukrainian consumers unable to go abroad as a result, they were unable to purchase luxury goods overseas or through airport outlets, when generally luxury goods are cheaper, and instead bought luxury goods locally instead.

The publisher's Luxury Goods in Ukraine report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2025 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Luxury goods in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for luxury goods?

MARKET DATA
  • Table 1 Sales of Luxury Goods by Category: Value 2016-2021
  • Table 2 Sales of Luxury Goods by Category: % Value Growth 2016-2021
  • Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2016-2021
  • Table 4 NBO Company Shares of Luxury Goods: % Value 2016-2020
  • Table 5 LBN Brand Shares of Luxury Goods: % Value 2017-2020
  • Table 6 Distribution of Luxury Goods by Format and Category: % Value 2021
  • Table 7 Forecast Sales of Luxury Goods by Category: Value 2021-2026
  • Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2021-2026

DISCLAIMER
SOURCES
  • Summary 1 Research Sources

EXPERIENTIAL LUXURY IN UKRAINEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Recovery begins in 2021
  • Luxury hotels remains small in terms of value sales
  • Luxury foodservice remains negligible

PROSPECTS AND OPPORTUNITIES
  • Healthy constant value growth, once foreign visitors return
  • Experiential luxury negatively impacted by lack of development of luxury foodservice over the forecast period
  • Experiential luxury will be focused on Kiev over the forecast period

CATEGORY DATA
  • Table 91 Sales of Experiential Luxury by Category: Value 2016-2021
  • Table 92 Sales of Experiential Luxury by Category: % Value Growth 2016-2021
  • Table 93 NBO Company Shares of Experiential Luxury: % Value 2016-2020
  • Table 94 LBN Brand Shares of Experiential Luxury: % Value 2017-2020
  • Table 95 Forecast Sales of Experiential Luxury by Category: Value 2021-2026
  • Table 96 Forecast Sales of Experiential Luxury by Category: % Value Growth 2021-2026

LUXURY HOTELS IN UKRAINEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Value sales still lower than before the pandemic
  • International hotels chains dominate and value sales remain relatively low
  • Players look to expand beyond Kiev

PROSPECTS AND OPPORTUNITIES
  • Uncertainty reigns over forecast period
  • Domestic tourism not enough to sustain luxury hotels
  • Varying demands of different demographics regarding luxury hotel experience

CATEGORY DATA
  • Table 9 Sales in Luxury Hotels: Value 2016-2021
  • Table 10 Sales in Luxury Hotels: % Value Growth 2016-2021
  • Table 11 NBO Company Shares in Luxury Hotels: % Value 2016-2020
  • Table 12 LBN Brand Shares in Luxury Hotels: % Value 2017-2020
  • Table 13 Forecast Sales in Luxury Hotels: Value 2021-2026
  • Table 14 Forecast Sales in Luxury Hotels: % Value Growth 2021-2026

FINE WINES/CHAMPAGNE AND SPIRITS IN UKRAINEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Value sales on par with 2020
  • International brands dominate value sales
  • Whiskies register healthy current value growth

PROSPECTS AND OPPORTUNITIES
  • Rising incomes set to fuel growth in forecast period
  • Whiskies will drive value growth over the forecast period
  • Millennials driving value growth and focusing on quality over quantity

CATEGORY DATA
  • Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2016-2021
  • Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2016-2021
  • Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2016-2020
  • Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2017-2020
  • Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2016-2021
  • Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2021-2026
  • Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2021-2026

PREMIUM AND LUXURY CARS IN UKRAINEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Value sales on par with 2020
  • More affordable German brands lead in premium and luxury cars
  • Kiev largest consumer base

PROSPECTS AND OPPORTUNITIES
  • Bleak outlook over forecast period
  • Affordable premium may threaten value sales of premium and luxury cars
  • Luxury electric cars stunted by lack of infrastructure

CATEGORY DATA
  • Table 22 Sales of Premium and Luxury Cars: Value 2016-2021
  • Table 23 Sales of Premium and Luxury Cars: % Value Growth 2016-2021
  • Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2016-2020
  • Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2017-2020
  • Table 26 Forecast Sales of Premium and Luxury Cars: Value 2021-2026
  • Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2021-2026

PERSONAL LUXURY IN UKRAINEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Personal luxury registers a recovery in 2021
  • Investments in brand building and early-mover edge favour global brands
  • Women’s designer handbags register highest value growth

PROSPECTS AND OPPORTUNITIES
  • Healthy constant value growth over forecast period, though uncertainties remain
  • Increase in competitiveness over forecast period
  • Digital channels will become more experiential over the forecast period

CATEGORY DATA
  • Table 28 Sales of Personal Luxury by Category: Value 2016-2021
  • Table 29 Sales of Personal Luxury by Category: % Value Growth 2016-2021
  • Table 30 NBO Company Shares of Personal Luxury: % Value 2016-2020
  • Table 31 LBN Brand Shares of Personal Luxury: % Value 2017-2020
  • Table 32 Distribution of Personal Luxury by Format: % Value 2016-2021
  • Table 33 Forecast Sales of Personal Luxury by Category: Value 2021-2026
  • Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2021-2026

DESIGNER APPAREL AND FOOTWEAR (READY-TO-WEAR) IN UKRAINEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Recovery begins in 2021
  • The leading brands benefit from a long presence and wide personal luxury ranges
  • Decline of fast fashion benefits designer apparel and footwear

PROSPECTS AND OPPORTUNITIES
  • Healthy constant value growth, though there are uncertainties
  • Millennials drive demand for more unique and sustainable luxury brands
  • Women look to social media to stay up-to-date

CATEGORY DATA
  • Table 35 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2016-2021
  • Table 36 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2016-2021
  • Table 37 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2016-2020
  • Table 38 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2017-2020
  • Table 39 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2016-2021
  • Table 40 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2021-2026
  • Table 41 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2021-2026

LUXURY EYEWEAR IN UKRAINEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Value growth on par with 2020
  • Multi-brand retailer, Luxoptika, leads with wide ranges that cater to different consumer needs
  • Luxury sun glasses appeal to women and men looking for affordable stylish products

PROSPECTS AND OPPORTUNITIES
  • Healthy constant value growth over forecast period
  • Variety of trends sustain demand for luxury eyewear over forecast period
  • Online channels increasingly offer interactive consumer experience

CATEGORY DATA
  • Table 42 Sales of Luxury Eyewear by Category: Value 2016-2021
  • Table 43 Sales of Luxury Eyewear by Category: % Value Growth 2016-2021
  • Table 44 NBO Company Shares of Luxury Eyewear: % Value 2016-2020
  • Table 45 LBN Brand Shares of Luxury Eyewear: % Value 2017-2020
  • Table 46 Distribution of Luxury Eyewear by Format: % Value 2016-2021
  • Table 47 Forecast Sales of Luxury Eyewear by Category: Value 2021-2026
  • Table 48 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2021-2026

LUXURY JEWELLERY IN UKRAINEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Recovery begins in 2021
  • International players appeal through high-quality pieces and strong brand images
  • Women continue to dominate in terms of demand

PROSPECTS AND OPPORTUNITIES
  • Healthy value growth, though there are uncertainties
  • Younger consumers look to affordable luxury jewellery to distinguish themselves from their peers
  • Local designers will lose out to international players as they don’t have the same marketing reach

CATEGORY DATA
  • Table 49 Sales of Luxury Jewellery by Category: Value 2016-2021
  • Table 50 Sales of Luxury Jewellery by Category: % Value Growth 2016-2021
  • Table 51 NBO Company Shares of Luxury Jewellery: % Value 2016-2020
  • Table 52 LBN Brand Shares of Luxury Jewellery: % Value 2017-2020
  • Table 53 Distribution of Luxury Jewellery by Format: % Value 2016-2021
  • Table 54 Forecast Sales of Luxury Jewellery by Category: Value 2021-2026
  • Table 55 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2021-2026

LUXURY LEATHER GOODS IN UKRAINEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • 2021 sees luxury leather goods recoup the losses of 2020
  • Deep pockets of international brands gives them advantage in terms of advertising
  • Fear of counterfeit products encourages out-of-country sales

PROSPECTS AND OPPORTUNITIES
  • Return to international travel likely to boost demand in forecast period
  • Sustainability of manufacturing process will come more to the fore over the forecast period
  • Retailers need to build trust to tap into the potential of online sales

CATEGORY DATA
  • Table 56 Sales of Luxury Leather Goods: Value 2016-2021
  • Table 57 Sales of Luxury Leather Goods: % Value Growth 2016-2021
  • Table 58 NBO Company Shares of Luxury Leather Goods: % Value 2016-2020
  • Table 59 LBN Brand Shares of Luxury Leather Goods: % Value 2017-2020
  • Table 60 Distribution of Luxury Leather Goods by Format: % Value 2016-2021
  • Table 61 Forecast Sales of Luxury Leather Goods: Value 2021-2026
  • Table 62 Forecast Sales of Luxury Leather Goods: % Value Growth 2021-2026

LUXURY PORTABLE CONSUMER ELECTRONICS IN UKRAINEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Second year of declining value sales
  • Apple gains further value share
  • Limited value sales

PROSPECTS AND OPPORTUNITIES
  • Very healthy value growth over forecast period
  • International travel could dampen value sales
  • Younger consumers more interested in luxury portable consumer electronics but cannot afford them

CATEGORY DATA
  • Table 63 Sales of Luxury Portable Consumer Electronics by Category: Value 2016-2021
  • Table 64 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2016-2021
  • Table 65 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2016-2020
  • Table 66 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2017-2020
  • Table 67 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2016-2021
  • Table 68 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2021-2026
  • Table 69 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2021-2026

LUXURY TIMEPIECES IN UKRAINEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Healthy current value sales in 2021
  • Players invest in advertising and innovation to retain consumer interest
  • High status attributes of luxury timepieces appeal to affluent and professional men

PROSPECTS AND OPPORTUNITIES
  • Lower value growth than other luxury goods over forecast period
  • Portable consumer electronics lure consumers away from luxury watches
  • Women’s timepieces gain value share

CATEGORY DATA
  • Table 70 Sales of Luxury Timepieces by Category: Value 2016-2021
  • Table 71 Sales of Luxury Timepieces by Category: % Value Growth 2016-2021
  • Table 72 NBO Company Shares of Luxury Timepieces: % Value 2016-2020
  • Table 73 LBN Brand Shares of Luxury Timepieces: % Value 2017-2020
  • Table 74 Distribution of Luxury Timepieces by Format: % Value 2016-2021
  • Table 75 Forecast Sales of Luxury Timepieces by Category: Value 2021-2026
  • Table 76 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2021-2026

LUXURY WRITING INSTRUMENTS AND STATIONERY IN UKRAINEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • A recovery from slump in value sales in 2020

ST Dupont continues to dominate
  • Other luxury gift options squeeze demand for luxury writing instruments and stationery

PROSPECTS AND OPPORTUNITIES
  • Limited value growth over forecast period
  • Expensive limited editions attract serious collectors
  • Product area good fit for online sales

CATEGORY DATA
  • Table 77 Sales of Luxury Writing Instruments and Stationery: Value 2016-2021
  • Table 78 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2016-2021
  • Table 79 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2016-2020
  • Table 80 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2017-2020
  • Table 81 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2016-2021
  • Table 82 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2021-2026
  • Table 83 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2021-2026

SUPER PREMIUM BEAUTY AND PERSONAL CARE IN UKRAINEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Healthy value growth in 2021
  • Wide assortments of high-quality products sustain the demand for major brands
  • Colour cosmetic registers highest growth in 2021

PROSPECTS AND OPPORTUNITIES
  • Moderate constant value growth over forecast period
  • Super premium fragrances holds highest value share, appealing to both genders
  • E-commerce continues to gain value share over forecast period

CATEGORY DATA
  • Table 84 Sales of Super Premium Beauty and Personal Care by Category: Value 2016-2021
  • Table 85 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
  • Table 86 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2016-2020
  • Table 87 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2017-2020
  • Table 88 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2016-2021
  • Table 89 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2021-2026
  • Table 90 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2021-2026