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Retailing in Belarus

  • ID: 2477292
  • Report
  • Region: Belarus
  • 72 pages
  • Euromonitor International
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In 2018, Belarus recorded value growth in retailing stimulated by increasing numbers of both online and offline retailers in large cities and the regions. A stable exchange rate and low inflation also limited unit price growth, while a slight rise in disposable income and availability of loans also helped. Instalment payment methods are also becoming increasingly popular but are leading to growing indebtedness among the population.

The Retailing in Belarus report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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RETAILING IN BELARUS

List of Contents and Tables
Executive Summary
Improving Economic Situation and Consumer Trends Positively Affect Retailing
Modern Grocery Retailers and Internet Retailing Record the Fastest Outlet and Value Growth in 2018
Competition Intensifies Between Local Players and New Foreign Entrants
Internet Retailing Records Value Growth Thanks To A Favourable Environment
Local Retailing Market Set To Record Further Value Growth
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type
Physical Retail Landscape
Cash and Carry
Table 1 Cash and Carry Sales: Value
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 4 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 5 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 6 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 7 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 11 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 12 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 13 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 14 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 15 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 16 Retailing GBO Company Shares: % Value 2014-2018
Table 17 Retailing GBN Brand Shares: % Value 2015-2018
Table 18 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 19 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 20 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 21 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 22 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 23 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 24 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 25 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 26 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 28 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 29 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 30 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 31 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 32 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 33 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 34 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 36 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 38 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 40 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
the Development of Convenience Stores Stimulates Modern Grocery Value Growth
Consumer Trends Shape Modern Grocery Retailing in Belarus
Forecourt Retailers Records Value Growth
Competitive Landscape
Tough Competition Leads To Intensive Outlet Growth and Acquisitions
Modern Grocery Retailing Leader Approaches the State Ceiling While New Entrants Strengthen Their Positions
Intensive Competition Forces Players To Become More Ingenious
Channel Data
Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 42 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 43 Sales in Modern Grocery Retailers by Channel: Value 2013-2018
Table 44 Sales in Modern Grocery Retailers by Channel: % Value Growth 2013-2018
Table 45 Modern Grocery Retailers Outlets by Channel: Units 2013-2018
Table 46 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 47 Modern Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 48 Modern Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 49 Modern Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 50 Modern Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 52 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 53 Forecast Sales in Modern Grocery Retailers by Channel: Value 2018-2023
Table 54 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2018-2023
Table 55 Forecast Modern Grocery Retailers Outlets by Channel: Units 2018-2023
Table 56 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Headlines
Prospects
Traditional Grocery Retailers Registers Stable Single-digit Value Growth
State Encourages the Development of Traditional Grocery Retailers
Growth for Food and Drink Specialist Retailers Due To High Alcohol Per Capita Consumption
Competitive Landscape
Traditional Grocery Retailing Remains Fragmented With A Few Leading Players
Open Markets Continue Losing Popularity in Large Cities
Traditional Grocery Retailers Face Stronger Competition From Modern Grocery Retailers
Channel Data
Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 58 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 59 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 60 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 61 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 62 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 64 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Improving Economic Situation Leads To Stable Single-digit Value Growth
Entrance of New Players Positively Impacts Apparel and Footwear Development
Fast-fashion and Online Sales on the Rise
Competitive Landscape
Intensive Competition Grows Due To New Foreign Entrants
Ongoing Competition Based on Price
Self-expression and Emotion Play An Important Role in the Competitive Environment
Channel Data
Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 66 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 67 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 68 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 70 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 72 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Growing Disposable Income and Increasing Focus on Appearance Support Value Sales
Category Witnesses Outlet Growth and Increasing Share of Beauty Products
New Player in Drugstores/parapharmacies Promises Greater Health and Beauty Value Growth
Competitive Landscape
State-owned Chemists/pharmacies and Drugstores/parapharmacies Retain Their Lead
Strengthening Competition Based on Price and Assortment
Drugstores/parapharmacies Leads in Value Sales of Beauty Products
Channel Data
Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 74 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 75 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 76 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 77 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 78 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 80 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 82 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 84 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023
Headlines
Prospects
Mixed Retailers Records Value Growth Thanks To Department Stores
Convenience and Wide Assortment Stimulate Value Sales
Excessive Discounts Used To Stimulate Volume Sales
Competitive Landscape
Leading Players Retain Their Value Share
Competition Is Mainly Based on Price
Department Stores Face Competition From Non-grocery Specialist Retailers, Internet Retailers and Shopping Centres
Channel Data
Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 86 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 87 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 88 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 89 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 90 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 91 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 92 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 93 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 94 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 96 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 97 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 98 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 99 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 100 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023
Headlines
Prospects
Economic Stability and Disposable Income Positively Affect Direct Selling in Belarus
Discounts and Assortment Growth Lead To Growing Value Sales
Beauty and Health Products Lead Direct Selling Value Sales While Others Face the Fastest Value Growth
Competitive Landscape
Leading Players Retain Their Positions
Greater Marketing Efforts in Response To Intensifying Competition
Inexpensive Local Brands and Internet Retailing Prevent Direct Sellers From Further Growth
Channel Data
Table 101 Direct Selling by Category: Value 2013-2018
Table 102 Direct Selling by Category: % Value Growth 2013-2018
Table 103 Direct Selling GBO Company Shares: % Value 2014-2018
Table 104 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 105 Direct Selling Forecasts by Category: Value 2018-2023
Table 106 Direct Selling Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Busy Lifestyles and the Elimination of Excessive State Requirements Stimulate Strong Category Value Growth
Food and Drink and Consumer Electronics Internet Retailing Lead the Channel
Wider Product Assortment and Omni-channel Approach Boost Internet Retailing Growth
Competitive Landscape
Key Local Players Gain Value Share and Lead Their Respective Categories
Cross-border Purchases Remain A Threat To Local Players
Internet Retailers Use A Variety of Strategies To Attract Consumers Away From Store-based Retailing
Channel Data
Table 107 Internet Retailing by Category: Value 2013-2018
Table 108 Internet Retailing by Category: % Value Growth 2013-2018
Table 109 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 110 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 111 Internet Retailing Forecasts by Category: Value 2018-2023
Table 112 Internet Retailing Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Mobile Internet Retailing Registers Stable Growth
Busy Lifestyles and Convenience Encourage Mobile Internet Retailing Sales
Mobile Internet Retailing Is Positively Affected by Improving Technologies
Competitive Landscape
Mobile-friendly Applications and Websites Stimulate Internet Retailing Value Growth
Competition Among Foreign and Local Retailers Persists
Mobile Phones Set To Remain A Major Mobile Internet Retailing Purchase Device
Channel Data
Table 113 Mobile Internet Retailing: Value 2013-2018
Table 114 Mobile Internet Retailing: % Value Growth 2013-2018
Table 115 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 116 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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