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Retailing in Belarus

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    Report

  • 81 Pages
  • February 2021
  • Region: Belarus
  • Euromonitor International
  • ID: 2477292
The impact of COVID-19 began to be felt in Belarus in mid-March. The authorities in Belarus did not introduce a lockdown or movement restrictions. However, many Belarusians chose to self-isolate and some chose to work remotely from home. Belarusians who work in tourism and in foodservice were the first to feel the effect of the pandemic. Some Belarusians lost their jobs, mainly those who worked in foodservice, while others had to take unpaid leave. Consumer disposable incomes declined.

The Retailing in Belarus report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • COVID-19 impact on retailing
  • COVID-19 country impact
  • Currency depreciation boosts sales of consumer appliances and electronics
  • Political unrest negatively affects consumption
  • What next for retailing?

OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2020
  • Physical retail landscape
  • Cash and carry
  • Table 1 Cash and Carry Sales: % Value Growth 2015-2020
  • Seasonality
  • Christmas and New Year
  • Back to School
  • International Women’s Day
  • Homeland Defender’s Day
  • Payments and delivery
  • Emerging business models

MARKET DATA
  • Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  • Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  • Table 4 Sales in Store-Based Retailing by Channel: Value 2015-2020
  • Table 5 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
  • Table 6 Store-Based Retailing Outlets by Channel: Units 2015-2020
  • Table 7 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
  • Table 8 Sales in Non-Store Retailing by Channel: Value 2015-2020
  • Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
  • Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
  • Table 11 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 12 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
  • Table 13 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
  • Table 14 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
  • Table 15 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
  • Table 16 Retailing GBO Company Shares: % Value 2016-2020
  • Table 17 Retailing GBN Brand Shares: % Value 2017-2020
  • Table 18 Store-based Retailing GBO Company Shares: % Value 2016-2020
  • Table 19 Store-based Retailing GBN Brand Shares: % Value 2017-2020
  • Table 20 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
  • Table 21 Non-Store Retailing GBO Company Shares: % Value 2016-2020
  • Table 22 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
  • Table 23 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
  • Table 24 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
  • Table 25 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
  • Table 26 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
  • Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
  • Table 28 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
  • Table 29 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025
  • Table 30 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025
  • Table 31 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025
  • Table 32 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
  • Table 33 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
  • Table 34 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
  • Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 36 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 37 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
  • Table 38 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
  • Table 39 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
  • Table 40 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMERGLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENT
SOURCES
  • Summary 2 Research Sources

KEY DATA FINDINGS
2020 IMPACT
  • Tendency to stockpile boosts sales through modern grocery retail in 2020
  • Consumers prefer to shop at convenience stores or online to avoid entering crowded spaces
  • Eurotorg retains its lead and continues expanding, as new players enter the landscape

RECOVERY AND OPPORTUNITIES
  • Leading players to expand by increasing their number of outlets in regions
  • E-commerce to continue its march
  • Players will encourage purchases with promotions and discounts

CHANNEL DATA
  • Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 42 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 43 Sales in Modern Grocery Retailers by Channel: Value 2015-2020
  • Table 44 Sales in Modern Grocery Retailers by Channel: % Value Growth 2015-2020
  • Table 45 Modern Grocery Retailers Outlets by Channel: Units 2015-2020
  • Table 46 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
  • Table 47 Modern Grocery Retailers GBO Company Shares: % Value 2016-2020
  • Table 48 Modern Grocery Retailers GBN Brand Shares: % Value 2017-2020
  • Table 49 Modern Grocery Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 50 Modern Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 52 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 53 Forecast Sales in Modern Grocery Retailers by Channel: Value 2020-2025
  • Table 54 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2020-2025
  • Table 55 Forecast Modern Grocery Retailers Outlets by Channel: Units 2020-2025
  • Table 56 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • COVID-19 negatively affects value sales of traditional grocery retailers as rural consumers limit their store visits and spending
  • Modern grocery retailers continue to be major competition for traditional outlets, offering low-price points, deals and a similar array of goods
  • Food and drink specialist retailers perform well, offering lower price points then modern grocery retailers, with a wide array of products and fresh foods

RECOVERY AND OPPORTUNITIES
  • Modern grocery retailers to continue to be major competition for traditional outlets, offering low-price points and a wider array of goods
  • Food and drink specialists set to drive traditional grocery retailing growth
  • Economic slowdown will benefit drink specialists

CHANNEL DATA
  • Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 58 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 59 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
  • Table 60 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
  • Table 61 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 62 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 64 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Home seclusion negatively affects apparel and footwear sales
  • Pandemic boosts online sales of apparel and footwear
  • Political turbulence and currency depreciation further affect apparel and footwear

RECOVERY AND OPPORTUNITIES
  • Apparel and footwear specialist retailers anticipated to see growth from 2022 onwards
  • Apparel risks facing growing competition from second-hand apparel
  • Small cities welcome the expansion of apparel and footwear specialists, which allow them to shop for these items locally

CHANNEL DATA
  • Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 66 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 67 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
  • Table 68 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
  • Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 70 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 72 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • COVID-19 boosts value sales of chemists/pharmacies and vitamins and dietary supplements specialist retailers
  • Desire to avoid crowded spaces leads Belarusians to shop more at local drugstores/parapharmacies during the pandemic
  • Optical goods stores negatively affected as consumers postpone purchases

RECOVERY AND OPPORTUNITIES
  • Growing interest in natural remedies will benefit chemists/pharmacies
  • Drugstores/parapharmacies will remain a popular channel due to convenient location, wide product assortment and competitive prices
  • Beauty specialist retailers anticipated to witness lower value sales growth as a result of the economic downturn

CHANNEL DATA
  • Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 74 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 75 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
  • Table 76 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
  • Table 77 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
  • Table 78 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
  • Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 80 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 82 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
  • Table 84 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • COVID-19 negatively affects department stores as consumers avoided crowded spaces
  • Variety stores gain in popularity during the pandemic due to close proximity and fewer customers at a time
  • Belkoopsoyuz CHUP retains its lead in the landscape, thanks to a wide array of products and a number of outlets throughout the nation

RECOVERY AND OPPORTUNITIES
  • Discounts and a wide range of products will continue to attract consumers
  • Department stores anticipated to face growing competition from variety stores
  • Competition will also come from e-commerce which offers convenient shopping solutions

CHANNEL DATA
  • Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 86 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 87 Sales in Mixed Retailers by Channel: Value 2015-2020
  • Table 88 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
  • Table 89 Mixed Retailers Outlets by Channel: Units 2015-2020
  • Table 90 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
  • Table 91 Mixed Retailers GBO Company Shares: % Value 2016-2020
  • Table 92 Mixed Retailers GBN Brand Shares: % Value 2017-2020
  • Table 93 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 94 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 96 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 97 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
  • Table 98 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
  • Table 99 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
  • Table 100 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • COVID-19 negatively affects beauty and personal care while benefiting other direct selling
  • Pandemic accelerates digitalisation trend
  • Oriflame Cosmetics retains its lead, with Oriflame Cosmetics, Avon and Faberlic dominating the landscape, due to strong reputations and wide product assortments

RECOVERY AND OPPORTUNITIES
  • Beauty and personal care direct selling anticipated to witness a recovery in 2021 as normalcy returns
  • Political instability and economic downturn will continue to negatively affect direct selling
  • Direct sellers will increasingly focus on digital sales

CHANNEL DATA
  • Table 101 Direct Selling by Category: Value 2015-2020
  • Table 102 Direct Selling by Category: % Value Growth 2015-2020
  • Table 103 Direct Selling GBO Company Shares: % Value 2016-2020
  • Table 104 Direct Selling GBN Brand Shares: % Value 2017-2020
  • Table 105 Direct Selling Forecasts by Category: Value 2020-2025
  • Table 106 Direct Selling Forecasts by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • COVID-19 boosts e-commerce value sales, as consumers seek to avoid personal contact
  • Food and drink and consumer electronics are popular e-commerce purchases
  • Foreign players increase their value shares, benefiting from a wide assortment of inexpensive products and bonuses

RECOVERY AND OPPORTUNITIES
  • E-commerce set to continue on a dynamic growth path
  • High delivery costs hamper e-commerce’s growth
  • Pandemic leads to a growing variety of products being sold online

CHANNEL DATA
  • Table 107 E-Commerce by Channel and Category: Value 2015-2020
  • Table 108 E-Commerce by Channel and Category: % Value Growth 2015-2020
  • Table 109 E-Commerce GBO Company Shares: % Value 2016-2020
  • Table 110 E-Commerce GBN Brand Shares: % Value 2017-2020
  • Table 111 Forecast E-Commerce by Channel and Category: Value 2020-2025
  • Table 112 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Desire to avoid stores boosts value sales via mobile e-commerce in 2020
  • Growth is boosted by the increasing number of consumers registering for mobile internet subscriptions
  • Improving technologies and the entrance of Apple Pay boost mobile e-commerce in Belarus

RECOVERY AND OPPORTUNITIES
  • On-the-go sales will increase as busy lifestyles result in consumers viewing mobile e-commerce as a convenient, time-saving shopping solution
  • Competition between global and local players will remain fierce, as local players improve their mobile applications
  • Mobile-friendly applications and websites will stimulate mobile e-commerce value growth

CHANNEL DATA
  • Table 113 Mobile E-Commerce: Value 2015-2020
  • Table 114 Mobile E-Commerce: % Value Growth 2015-2020
  • Table 115 Mobile E-Commerce Forecasts: Value 2020-2025
  • Table 116 Mobile E-Commerce Forecasts: % Value Growth 2020-2025