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microDomination. How to leverage social media and content marketing to build a mini-business empire around your personal brand

  • ID: 2486471
  • Book
  • May 2013
  • Region: Global
  • 200 Pages
  • John Wiley and Sons Ltd
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Transform passion into pure profit, build a mini–business empire and start living the dream today!

How do you transform your expertise into a sustainable business? Entrepreneur and communications expert Trevor Young steps you through the process, from developing your platform and building your personal brand to nurturing a community of raving fans that launches and grows your business.

With inspiring business success stories from around the world, microDOMINATION will show you how to:

  • turn your love of blogging and social media into money in the bank
  • take advantage of the boundless entrepreneurial opportunities available online
  • attract and connect with your customer–base using proven social media marketing techniques
  • escape the daily grind and become your own boss.

More than five years ago I started following Trevor′s ideas, which is remarkable because I live in Boston and he is in Melbourne. Both Trevor and I built thriving international businesses as micro mavens. What we do doesn′t feel like work we have a blast and make a good living too. This book reveals everything you need to know to build your own successful business outside the corporate walls. I only wish Trevor had written microDOMINATION when I was getting going!
David Meerman Scott, international best–selling author of The New Rules of Marketing and PR, now in over 25 languages from Bulgarian to Vietnamese

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About the author ix

Introduction xiii

Part 1: Introducing the micro maven 1

1 From small–time personal profile to global microbrand 3

2 Meet the micro mavens 11

Part II: Exploring the micro maven 23

3 Micro mavens: the sum of many parts 25

4 The seven powerful characteristics of micro mavens 37

Part III: Becoming a micro maven 67

5 Introducing the micro maven blueprint 69

6 Develop a platform 81

7 Build your brand 107

8 Grow your business 141

9 Live your dream 181

Part V: The micro maven in action 189

10 Profile of five micro mavens 191

11 Starting your micro maven journey 211

Index 213

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Trevor Young
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