Transform passion into pure profit, build a mini–business empire and start living the dream today!
How do you transform your expertise into a sustainable business? Entrepreneur and communications expert Trevor Young steps you through the process, from developing your platform and building your personal brand to nurturing a community of raving fans that launches and grows your business.
With inspiring business success stories from around the world, microDOMINATION will show you how to:
- turn your love of blogging and social media into money in the bank
- take advantage of the boundless entrepreneurial opportunities available online
- attract and connect with your customer–base using proven social media marketing techniques
- escape the daily grind and become your own boss.
More than five years ago I started following Trevor′s ideas, which is remarkable because I live in Boston and he is in Melbourne. Both Trevor and I built thriving international businesses as micro mavens. What we do doesn′t feel like work we have a blast and make a good living too. This book reveals everything you need to know to build your own successful business outside the corporate walls. I only wish Trevor had written microDOMINATION when I was getting going!
David Meerman Scott, international best–selling author of The New Rules of Marketing and PR, now in over 25 languages from Bulgarian to Vietnamese
Part 1: Introducing the micro maven 1
1 From small–time personal profile to global microbrand 3
2 Meet the micro mavens 11
Part II: Exploring the micro maven 23
3 Micro mavens: the sum of many parts 25
4 The seven powerful characteristics of micro mavens 37
Part III: Becoming a micro maven 67
5 Introducing the micro maven blueprint 69
6 Develop a platform 81
7 Build your brand 107
8 Grow your business 141
9 Live your dream 181
Part V: The micro maven in action 189
10 Profile of five micro mavens 191
11 Starting your micro maven journey 211