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Art, Wall Decor, Custom Framing & Picture Frame Report 2013

  • ID: 2501758
  • Report
  • Region: United States
  • 293 Pages
  • Unity Marketing
1 of 4

FEATURED COMPANIES

  • Aaron Brothers
  • Barewalls.com
  • Fastframe
  • JC Penney's
  • Overstock.com
  • Sam's Club
  • MORE
The Ultimate Guide to the Consumer Market for Art, Wall Decor, Picture Frames and Custom Framing

Unity Marketing's Art, Wall Decor, Picture Frame and Custom Framing Report is designed to help art, wall decor, custom framing and picture frame manufacturers, marketers and retailers better understand the consumer market for their goods. Based upon an in-depth survey among 1,300+ recent product category purchasers, this report focuses on market opportunities available to product manufacturers and retailers to help them deliver products and services that satisfy the consumers' desire for art, wall decor, custom framing and picture frames. It is also an invaluable guide to the trends, shifts and changes in the marketplace, as it compares the most recent survey with one conducted in 2010 and 2006.

Through an in-depth investigation of consumers, their buying behavior, needs, desires and preferences, this report includes research data and statistics about:

- Art, Wall Decor, Frame and Custom-Framing Market Size and Growth: What is the size of the overall art, wall decor, frame and custom framing markets? How rapidly is it growing? How is the market segmented by type of product purchased? How are sales by channel of distribution shifting?
- Demographics of the Market: What are the demographic characteristics of people who buy art, wall decor, frames and custom framing? What are the key demographic differences found among and between buyers of the different product segments (e.g., gender, age, generation, household income, size, composition, ethnicity/race, education, etc.)?
- Art, Wall Decor, Frame and Custom-Framing Buying Behavior: What are the primary characteristics of the consumers' buying behavior related to these products in general and each product segment in particular (e.g. art, wall decor, picture frames, and custom framing)? Why do they buy these goods and how do consumers' motivations differ by product category segment? Where do they shop for the different types of products? What factors influence their decision making? How much do they spend buying each of the products segments and across the entire category? What is the role of brand in product selection and shopping choices? How do different demographic segments differ in their shopping and buying behavior?
- Psychographic Profile and Segmentation of the Art and Wall Decor Customers: A psychographic profile of the different types of art buyers and wall decor customers is developed in this report. The personality profiles identify different types or personalities of consumers of art and wall decor. These profiles identify different drives and motivations found among consumers in purchasing these products; what factors are more or less important in driving their purchasing decisions; and how art and framing marketers and retailers can better understand the hearts and minds of their consumers. In essence, we will discover why people buy art and custom framing.

Who Will Benefit From This Report

If your company is interested in understanding and reaching the art, wall decor, custom framing, and picture-frame consumer, you will find this report a critical resource. The psychographic profiles act as a "field guide" to the various preferences and motivations exhibited by different personalities of art and custom framing consumers, allowing you and your employees to quickly identify and better serve these distinct market segments. Trend data will help you understand the driving forces behind these changing markets, while purchase behavior data will help you understand which products will find treasured homes with these new consumers, and which will gather dust.

This report will help:

- Marketing managers identify marketing opportunities and develop targeted promotions that will reach and stick with the art and wall decor consumers.
- Research and development professionals understand which product types are likely to gain in popularity over the coming years and which have already peaked.
- Advertising professionals to develop messages that resonate with specific consumer profiles.
- Business development executives to understand growth and partnership opportunities driven by the changing consumer marketplace.
- Store owners to better identify and understand the consumer walking through the door, with the goal of making that consumer a regular, repeat customer.

Methodology

This report is based upon findings from an in-depth quantitative survey conducted in December 2012 among consumers who purchased one or more of these items within the past year: art/pictures; wall decor; picture frames; and/or custom framing. The results of this latest survey are compared to a survey conducted among the similar consumers in 2010 and 2006. Thus the survey results provide powerful trend tracking information from 2006 until the present:

- In the 2012 survey a total of 2,628 respondents were queried to achieve a total incidence of 54 percent of category buyers (n=1,314) who completed the in-depth survey.
- In the 2010 survey a total of 2,774 respondents were queried to achieve a total incidence of 47 percent category buyers, or n=1,304 respondents that completed the in-depth survey.
- This compares with the last survey conducted June 2006 among n=2,158 respondents with 58 percent incidence of category buyers.

Products Included in Survey

The products included in the survey were:

Any art or pictures to display on the walls, specifically:

- Unframed Art Reproductions, including Art Reproduction on Paper (such as lithograph, poster, etc.); Art Reproduction on Canvas (such as canvas transfer, canvas/gallery wrap, stretched canvas, mounted canvas, etc.);-Art Photograph; Special Feature Art Reproduction (such as Giclée); Other Unframed Art Reproduction
- Already-Framed Art Reproductions, including Already-Framed, Ready-to-Hang Art Reproduction on Paper; Already-Framed, Ready-to-Hang Art Reproduction on Canvas; Already-Framed, Ready-to-Hang Art Photography; Already-Framed, Ready-to-Hang Special Feature Art Reproduction (such as Giclée); Other Already-Framed Art Reproduction
- Also investigated in the latest survey was purchases of any "Art Reproduction on Demand" where an art image is ordered and printed immediately to a customer's size and format specifications.
- Original Art Work, specifically Original Oil or Acrylic; Original Pastel or Charcoal; Original Watercolor; Original Drawings; Other Original Art

Any picture frames to display pictures or art on either tabletop or wall, specifically:

- Tabletop Picture Frame, for displaying pictures on tabletop, mantel, shelves, flat surface
- Wall Hanging Picture Frame, for displaying pictures hanging on the wall
- Poster Frames, for displaying posters on the wall
- Shadow Box Frames, for displaying mementos or collectibles
- Digital Display Frames, for displaying digital images and photographs

Any decorative items to hang on the wall, specifically:

- Sconces
- Wall Shelves
- Mirrors
- Plaques
- Tapestries
- Wall hangings
- Decorative Clocks
- Hanging Cabinets
- Brackets or Hooks
- Wall Murals, including stickable wall graphics
- Family Tree
- Signs
- MDF Plaque, specifically medium density fibreboard
- Metal Art
- Shaped Words, Letters
- Printed Glass
- Other Decorative Accents

Any custom framing such as art, pictures, memorabilia, certificates, etc. by a professional framer

Deep Dive into Details about the Most Recent Item Purchased

This provides marketers with data that can help them understand the drives, motivations and needs that stimulate consumers to purchase. In addition to data about all product purchases in the past year, additional detail was gathered about the most recent item purchased. That data includes:

- What item was bought and how much spent on each individual item - This provides data relevant to product pricing decisions
- Factors that influenced the consumer most in making their last purchase - This provides insight into the motivations and drives of purchase at the product level
- Where the last product was purchased and what factors most influenced the consumer in where they choose to shop -This data allows individual retailers and marketers to understand the relative strengths and weaknesses of their specific shopping experiences in the mind of the consumer.

Ready Made or Custom Framed? What Influences the Consumer in their Purchase

Survey included special investigation into reasons why consumers choose to purchase a ready-made frame or to custom-frame their pictures. The survey was designed to provide additional insights into the motivations behind consumers' decision to buy a ready-made frame or to custom frame a particular piece. This data helps marketers and retailers selling these framing solutions to understand the product and service factors that are most important in their purchase decision and to position their products and brands more effectively as an alternative.

Additional data relevant to framing marketers, both ready-made and custom-framing marketers, was also collected, such as:

- Type of material frame was made from;
- Size of frame;
- Type of item that was framed;
- Mats and matting, such as archival mats, multiple mats;
- Glass and special glass used, such as non-reflective glass, museum glass;
- Room where framed item was displayed;
- Special features of frame, such as shadow box, or added in framing, such as fillets, medallions.

Channels of Distribution Studied

An important goal of the survey was to understand how consumers make their shopping decisions related to these product categories, as well as track trends from 2006 until the present to measure shifts in consumer shopping patterns. The places of purchases included in the survey were:

- Art Gallery (i.e. store that primarily sells original art)
- Art Specialty Store (i.e. store that usually sells art and frames along with framing services such as Aaron Brothers, Deck the Walls, Z Gallerie, etc.)
- Custom Framing Shop (i.e. store that specializes in custom framing services such as The Great Frame Up, Fastframe)
- Craft and/or Hobby Store (such as Michaels, Hobby Lobby, AC Moore, JoAnn's, etc.)
- Home Furnishings Specialty Store (such as Bed Bath & Beyond, Pier 1, Kirklands, Crate & Barrel, Pottery Barn, IKEA, etc.)
- Furniture Store (such as Ethan Allen, Gabberts, Furniture Land South, Mathis Brothers, etc.)
- Gift, Museum or Other Specialty Store (such as Metropolitan Museum of Art Gift Shop, Hallmark Store, etc.)
- Discount Department Stores (such as Wal-Mart, Kmart, Target, Kohls, TJ Maxx, etc.)
- Traditional Department Stores (such as JC Penney's, Sears, Macy's, Bloomingdales, Nordstrom, etc.)
- Internet Websites (such as Art.com, eBay.com)
- Direct Mail Catalog (such as Gumps, Ballard Designs)
- TV Shopping (such as QVC, HSN, Shop NBC)
- Art Show, Fair or Auction and/or Direct from Artist, etc.
- Interior Designer, Decorator or Design Firm
- Warehouse/Membership clubs (such as Costco, Sam's Club)

In addition, for purchases in the frame and wall decor categories, additional types of stores were tracked:

- Drug Stores and pharmacies (such as CVS, Walgreens, Rite Aid)
- Photo Finishing Labs
- Business/Office Supply Stores (such as Office Depot, Staples, Office Max)

Finally, for those who take digital pictures, we asked in which types of stores, including online services, they typically print copies of photographs

Additional data is gathered about a type of store's suitability as a source for custom framing

In addition, respondents were asked to rank specific types of retailers as to whether they are a good source for custom framing or not a place to use for custom framing.

The types of stores presented for evaluation as a source for custom framing were:

- Framing Shop/Custom Framing Shop
- Michaels
- Joann's
- Hobby Lobby
- Aaron Brothers
- AC Moore
- Art Gallery
- Mall Art Store
- Picture Framer
- Art Specialty Store
- Art.com
- Pictureframes.com

What Influences Consumers to Buy

An important objective of the survey was to understand the motivations and needs that drive purchases in the art, wall decor, picture frame and custom framing markets.

To discover why people buy, questions were included:

- Battery of attitude statements about art and custom framing
- These attitude statements are used to segment the survey sample into different personalities that are motivated by different factors in their pursuit of these products
- Changes in home or purchase of new home that motivated purchase
- Type and number of pictures displayed on home's walls
- Importance of a variety of factors, such as style, color, price, in selecting items to hang on the wall
- Role of personal photography and displaying personal pictures on framing purchases and display decisions
- Favorite themes or subjects for art
- Whether consumer has any pictures waiting to be framed, when they plan to frame these pieces and what will influence the framing decisions for the future.

Brands included in the surveyA variety of brands were included in the survey to measure purchases in the past year. The brands included were:

Custom Framing Provider Brands (i.e. specifically used for custom-framing)

- Aaron Brothers
- AllPosters.com
- Art.com
- Deck the Walls
- Great Frameup
- Hobby Lobby
- JoAnns
- Michaels
- Aaron Brothers

Retailer Brands (Any purchases)

- Aaron Brothers
- AC Moore
- AllPosters.com
- Amazon.com
- Art.com
- Artnet.com
- Ballard Designs
- Barewalls.com
- Bed Bath & Beyond
- Corbus
- Costco
- Crate & Barrel
- Deck the Walls
- eBay
- Fast Frame
- FatHead
- Hobby Lobby
- IKEA
- JoAnns
- Kmart
- Kohl's
- Michaels
- Overstock.com
- Posters.com
- Pottery Barn
- Prints Plus
- Restoration Hardware
- Room & Board
- Shutterfly
- Signals
- Snapfish
- Target
- The Great Frame Up
- Thomas Kinkade Signature Gallery
- Wal-Mart
- Wentworth Gallery
- Z Gallerie
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Aaron Brothers
  • Barewalls.com
  • Fastframe
  • JC Penney's
  • Overstock.com
  • Sam's Club
  • MORE
Introduction
The Changing Face of Personal Art Collections
Research Objectives
Methodology
Figure 1: Total Purchase Incidence, 2006-2012
Sample Specifications
Products Included in Survey
Deep Dive into Details about the Most Recent Item Purchased
Ready Made or Custom Framed? What Influences the Consumer in their Purchase
What Influences Consumers to Buy
Brands included in the survey
Framing Brands
Custom Framing Provider Brands (i.e. specifically used for custom-framing)
Retailer Brands (Any purchases)

Chapter 1: About Art, Wall Decor, Picture Frame & Custom-Framing Customer Demographics, What They Purchase & How
Much They Spend
Total Purchase Incidence of Art, Wall Decor, Picture Frames and Custom Framing
Figure 2: Overall Product Purchases, 2012, 2010 & 2006 by Major Product Category
Marketers: Take Action
Purchase Incidence among Category Buyers ONLY
Figure 3: Purchase Incidence among Category Buyers by Major Product Type, 2012, 2010 &2006
Cross-Category Buyers
Figure 4: Cross-Category Purchases, 2012
Art, Wall Decor, Picture Frame and Custom Framing Consumer Demographics
Figure 5: Demographics of Art, Wall Decor, Picture Frame and Custom Framing Buyers, 2012
Marketers Take Action
Demographics that Define the Art Customer
Demographics that Define the Custom-Framing Customer
Demographics that Define the Picture-Frame Customers
Demographics that Define the Wall-Decor Customers
Demographics Across Buyers in Different Categories
Other Demographics Distinctives among Art, Picture Frame, Wall Decor and Custom- Framing Consumers
Figure 6: Educational Attainment, 2012
Figure 7: Location of primary residence
Figure 8: Approximate value of home
Figure 9: Employment
Art, Wall Decor, Picture Frame and Custom Framing Spending Overview
Figure 10: Spending Overview by Product, 2012, 2010 & 2006
Marketers: Take Action
Total Spending by Demographic Segments
Figure 11: Total Spending by Demographic Segment,2012, 2010 & 2006
Marketers: Take Action
Spending by Product Category by Demographic Spending
Figure 12: Product Category Spending by Demographic Segments, 2012
Home Changes That Influence Purchases of Art, Wall Decor, Custom Framing and Picture Frames
Figure 13: Home Changes, Past Year and Plans for Next Year, 2010 & 2006
Marketers: Take Action
Marketers: Take Action
Figure 14: How Changes to Home Impact Category Purchase & Spending , 2010
Factors that Influence Purchase of Things to Display on the Walls
Figure 15: Factors that Influence Consumers' Purchase of Things to Display on Walls
Marketers: Take Action
About People’s Photography Hobbies and their Framing Needs
Figure 16: Presence of Family Photo Wall, 2012 & 2010
Figure 17: Take or Store Digital Photographs, 2012 & 2010
Figure 18: Where Store Digital Photographs 2012 & 2010
Marketers: Take Action
Figure 19: How People Share Digital Photographs, 2012 & 2010
Figure 20: Print & Frame any Digital Photographs, 2012 & 2010
Figure 21: Print to Photo Canvas, 2012
Figure 22: Type of Frame Used, 2012 & 2010
Figure 23: Size of Frames Used Most Often for Digital Photographs,2012 & 2010
Figure 24: Where Consumers Print Digital Photographs, 2012
Extent of Home’s Wall Decorations
Marketers: Take Action
Number of Framed Pictures on Display in the Home
Figure 26: Number of Framed Pictures in the Home,2012, 2010 & 2006
Rearranging Pictures and Wall Decorations on Display
Figure 27: How Often People Rearrange Wall Decorations
Marketers: Take Action
Likelihood to Buy More Items for Walls in Coming Year
Figure 28: Likelihood to Buy More Decorative Items for the Home's Walls in Coming Year, 2012
Product Category Buyers Likely to Buy Next Year
Figure 29: Very or Somewhat Likely to Buy Next Year by Product Category, 2012
Marketers: Take Action

Chapter 2 - About Art, Wall Decor, Picture Frames and Custom Framing Sales & Growth
Trends in the Market for Art, Wall Decor, Picture Frames & Custom Framing
Figure 30: Art, Wall Decor, Picture Frames and Custom Framing Sales in millions, 2012, 2009 & 2005
Trends in Art Sales by Product Type
Figure 31: Art Consumer Expenditures by Type, 2012, 2009 & 2005
Trends in Custom Framing Sales
Figure 32: Custom Framing Consumer Expenditures, 2009 & 2005
Trends in Picture Frame Sales
Figure 33: Picture Frames Consumer Expenditures by type 2012, 2009 & 2005
Trends in Wall Decor Sales
Figure 34: Wall Decor Consumer Expenditures by Product Type, 2012, 2009 & 2005
About Channels of Distribution for Art, Wall Decor, Picture Frames and Custom Framing
Trends in Where People Buy Art
Figure 35: Art Sales to Consumer by Distribution Channel,2012 & 2009
Trends in Where People Buy Custom Framing
Figure 36: Custom Framing Sales by Distribution Channel, 2012 & 2009
Trends in Where People Buy Picture Frames
Figure 37: Picture Frame Sales by Distribution Channel, 2009 & 2005
Trends in Where People Buy Wall Decor
Figure 38: Wall Decor Sales by Channel of Distribution, 2012 & 2009
Marketers: Take Action
Trends in the Market

Chapter 3 - About the Art Market, The Art Customers & Their Purchases
Overview Art Market
Details about the Art Consumer Market
Figure 39: Type of Art & Pictures Purchased in Past Year, 2012, 2010 & 2006
About Types of Unframed Art Reproductions Bought
Figure 40: Type of Unframed Art Reproductions Bought in Past Year, 2012. 2010 & 2006
Marketers: Take Action
About Types of Already-Framed Art Reproductions Bought
Figure 41: Type of Already-Framed Art Reproductions Bought in Past Year, 2012, 2010 & 2006
About Types of Original Art Bought
Figure 42: Types of Original Art Bought in Past Year, 2012, 2010 & 2006
Number of Art Pieces Bought in Past Year
Figure 43: Number of Individual Pieces of Art Bought in Past Year by Type, 2010, 2010 & 2006
Marketers: Take Action
Total Spending On Art in Past Year
Figure 44: Total Spending on Art & Prints in Past Year, 2012, 2010 & 2006
Where Art Buyers Shopped in Past Year
Figure 45: Where Consumers Shopped for Art & Pictures in Past Year, 2010 & 2006
Art Themes & Subjects with Strongest Personal Appeal
Figure 46: Art Themes that Have the Strongest Personal Appeal 2012, 2010 & 2006
Themes Trending in Popularity
Themes Declining in Popularity
Marketers: Take Action
Art Reproductions on Demand
Figure 47: Any Purchase Art Reproduction on Demand, 2012
About the Most Recent Art Purchased
Figure 48: Type of Most Recent Art Item Purchased,
Already-Framed Art under Glass
Figure 49: Whether Most Recent Already-Framed Art Reproduction Was Covered by Glasss
Displaying Unframed Art Reproductions
Figure 50: How Displayed Most Recent Unframed Art Reproduction, 2012
Average Amount Spent Buying the Most Recent Art Item
Figure 51: Average Amount Spent Buying Most Recent Art Item, 2012
Marketers: Take Action
Size of Most Recent Art Purchase
Figure 52: Size of Most Recent Art Purchased, 2012
Factors that Influenced Art Buyers in Making Their Most Recent Purchase
Figure 53: Factors that Most Influenced Buyer in Most Recent Art Purchase, 2010 & 2006
Marketers: Take Action
Room of House for Most Recent Art Purchase
Figure 54: Room of House for Most Recent Art Display, 2012
Where Art Buyers Shopped Most Recently to Purchase Art
Factors that Most Influenced Art Buyers in Their Shopping Choice
Marketers: Take Action
Executive Summary of Key Trends in the Art Market

Chapter 4 - About the Custom-Framing Market, The Custom-Framing Customers & Their Purchases
Overview Custom-Framing Market
Marketers: Take Action
About Items Custom-Framed
Figure 57:Type of Items Professionally Custom Framed in Past Year,2012, 2010 & 2006
Marketers: Take Action
Number of Items Custom Framed in Past Year
Figure 58: Number of Items Custom Framed in Past Year, 2010 & 2006
Marketers: Take Action
Average Amount Spent on All Custom Framing in Past Year
Figure 59: Total Amount Spent on Custom Framing in Past Year, 2012, 2010 & 2006
Use of Shadow-Box Frames
Figure 60: Shadow-Box Style of Frame Used in Custom Framing, 2012
Custom Framing Brand Awareness
Figure 61: Custom Framing Brand Awareness, 2012
Where Custom-Framing Customers Shopped for Custom Framing Services in Past Year
Figure 62: Where Customers Shopped for Custom Framing Services in Past Year, 2012, 2010 & 2006
About the Most Recent Custom Framing Purchased
Most Recent Item Custom Framed
Figure 63: Most Recent Item Custom Framed,2012
Amount Spent on Most Recent Custom Framing
Figure 64: Most Recent Amount Spent on Custom Framing, 2012
Size of the Most Recent Piece Custom Framed
Figure 65: Size of Most Recent Item Custom Framed, 2012
Marketers: Take Action
Type of Frame Selected for Most Recent Custom Framing
Figure 66: Type of Material Selected for Most Recent Custom Framing, 2012
Marketers: Take Action
Added-Value Features Selected for Most Recent Custom Framing
Figure 67: Added-Value Features Selected for Most Recent Custom Framing, 2012
Factors Rated Very Important in Influencing the Decision to Custom Frame
Figure 68: Factors Rated Very Important in Influencing the Decision to Custom Frame, 2012
Marketers: Take Action
Considered Ready-Made Frame for Most Recent Item
Figure 69: Before Custom Framing, Did Customer Consider Ready-Made Frame, 2012 & 2010
Why Custom Framed vs. Ready-Made Frame?
Figure 70: Why Decided Against Ready-Made Frame,2012 & 2010
Marketers: Take Action
Factors that Most Influenced Purchase of Custom-Framing
Figure 71: Factors that Most Influenced Custom-Framing Purchase, 2012 & 2010
Marketers: Take Action
Room of House for Most Recent Custom-Framing Purchase
Figure 72: Room of House for Most Recent Custom Framing Display, 2012
Where Custom-Framing Customers Shopped Most Recently
Figure 73: Where Most Recent Item Was Custom Framed, 2012, 2010 & 2006
Factors that Most Influenced Where Customer Shopped For Custom Framing Most Recently
Figure 74: Factors that Most Influenced Where Shopped for Custom Framing Most Recently, 2012
Marketers: Take Action
Rating Different Sources & Brands for Custom Framing
Figure 75: Rating Different Sources for Custom Framing, 2012
Likelihood for Future Custom Framing
Figure 76: Presence of Any Items Needing Custom Framing, 2012
Figure 77: When They Will Frame Pieces, 2012
Figure 78: How They Will Frame Pieces, 2012
Marketers: Take Action
Figure 79: What Will Influence Decision on Framing. 2012
Marketers: Take Action
About Consumers' Attitudes in Custom Framing
Figure 80: Custom-Framing Customers Attitudes, 2012
Changes in Custom-Framing Customers Attitudes
Figure 81: Changes in Attitudes, 2012 &2010
Key Trends in the Custom-Framing Market

Chapter 5 - About the Picture Frame Market, the Picture Frame Customers & Their Purchases
Overview Ready-Made Picture Frame Market
Details about the Picture Frame Consumer Market
Type of Picture Frames Bought
Figure 82: Type of Picture Frames Purchased in Past Year, 2012, 2010 & 2006
Number of Picture Frames Bought & Amount Spent on Frames
Figure 83: Number of Picture Frames Bought and Amount Spent in Past Yea.r 2012, 2010 & 2006
Where Picture Frame Customers Shopped in Past Year
Figure 84: Where Customers Shopped for Picture Frames in Past Year, 2012, 2010 & 2006
Picture Frames as Gifts
Figure 85: Picture Frames as Gift, 2012
About the Most Recent Picture Frame Purchased
Most Recent Picture Frame Purchase
Figure 86: Type of Most Recently Purchased Picture Frame, 2012
Most Recent Item Framed in Ready-Made Frame
Figure 87: Most Recent Item Framed in Ready-Made Frame, 2012
Marketers: Take Action
Considered Custom-Framing for Most Recent Item
Figure 88: Why Decided Not to Custom Frame, 2012
Amount Spent on Most Recent Picture Frame
Figure 89: Most Recent Amount Spent on Picture Frame by Type, 2012
Type of Frame Selected for Most Recent Picture Frame Purchased
Figure 90: Type of Material Selected for Most Recent Picture Frame Purchased, 2012
Ready-Made Frames & Preservation Features
Figure 91: Ready-Made Frames Preservation Features, 2012
Size of Most Recent Picture Frame Bought
Figure 92: Size of the Most Recent Picture Frame Bought, 2012
About Product Features of Ready-Made Picture Frames
Figure 93: Mats Bought with Ready-Made frames, 2012
Where Most Recent Ready-Made Frame Was Displayed
Figure 94: Where Most Recent Frame was Displayed, 2012
Factors Most Influential in the Most Recent Picture Frame Purchase
Figure 95: Factors that Most Influenced Most Recent Picture Frame Purchase, 2012
Where Picture Framing Customers Shopped Most Recently
Figure 96: Where Most Recent Picture Frame Was Purchased, 2012
Factors that Most Influenced Where Customer Shopped For Picture Frames Most Recently
Figure 97: Factors that Most Influenced Where Shopped for Picture Frames Most Recently, 2012
Likelihood for Future Picture Frame Purchases
Figure 98:Presence of Any Items Needing Framing, 2012
Figure 99: When They Will Frame Pieces, 2012
Figure 100: How They Will Frame Pieces, 2012
Figure 101: What Will Influence Decision on Framing, 2012
Framing Collectible Items
Figure 102: Purchase of Frame for Collectible Item, 2012
Figure 103: Type of Collectible Frame Brought
Key Trends in the Picture Frame Market

Chapter 6 - About the Wall Decor Market, the Wall Decor Customers & Their Purchases
Details about the Wall Decor Consumer Market
Overview Wall Decor Market
About Wall Decor Items Purchased
Figure 104: Type of Wall Decor Items Purchased in Past Year,2012, 2010 & 2006
Number of Wall Decor Items Bought
Figure 105: Number of Wall Decor Items Bought in Past Year, 2012, 2010 & 2006
Marketers: Take Action
Average Amount Spent on Wall Decor in Past Year
Figure 106: Total Amount Spent on Wall Decor in Past Year,2012, 2010 & 2006
Where Wall Decor Customers Shopped in Past Year
Figure 107: Where Customers Shopped for Wall Decor Items in Past Year, 2012, 2010 & 2006
About the Most Recent Wall Decor Item Purchased
Most Recent Wall Decor Purchase
Figure 108: Type of Most Recently Purchased Wall Decor, 2012
Amount Spent on Most Recent Wall Decor
Figure 109: Amount Spent on Most Recent Wall Decor Purchase, 2012
Factors Rated Very Important in Influencing the Choice of Wall Decor Item
Figure 110: Factors that Most Influenced Most Recent Wall Decor Purchase, 2012
Where Most Recent Wall Decor Item Was Displayed
Figure 111: Where Most Recent Wall Decor Item Was Displayed, 2010
Where Wall Decor Customers Shopped Most Recently
Figure 112: Where Most Recent Wall Decor Item Was Purchased, 2012
Factors that Most Influenced Where Customer Shopped For Wall Decor Items Most Recently
Figure 113: Factors that Most Influenced Where Shopped for Wall Decor Items Most Recently, 2012
Key Trends in the Wall Decor Market

Chapter 7 - About Art, Wall Decor, Picture Frame & Custom Framing Shopping
Details about Brands & Stores
Figure 114: Top Five Shopping Destinations for each Product, 2012
Top Three Influencers for Places to Shop by Product Category
Figure 115: Top Factors Influencing Product Category Shoppers in Their Destinations, 2012
Retailer Brand Usage
Figure 116: Retail Brand Purchase among Art, Custom Framing, Wall Decor & Picture Frame Customers, 2012

Chapter 8 - Attitudes and Personalities in Art and Wall Decor Consumer Markets
About Consumers' Attitudes about Art & Wall Decor
Figure 117: Buyers' Attitudes about Art & Wall Decor, 2012
Attitudes of Product Category Buyers
Figure 118: Attitudes about Buying Art by Product Category Purchases, 2012
Marketers: Take Action
Shifts in Attitudes about Art
Figure 119: Shifts in Attitudes about Art, 2012 & 2010
Marketers: Take Action
Three Personalities Characterize the Art and Wall Decor Market
Figure 120: Personalities in Art & Wall Decor Market, 2012
Shifts in Personality Types, 2010-2012
Figure 121: Personality Shifts 2010-2012
Attitude Statements by Personality Types
Figure 122: Attitude Statements by Personality, 2012
The Connoisseur Seeks Emotional Connection with and through his Art
The Home Decorator Is Most Interested in Decorating the Home's Walls
The Stylist Is Looking to Create a Style Statement through Art
Field Guide to the Art Buying Personalities
Figure 123: Field Guide to the Art Buyer Personalities

Chapter 9 - Trends in the Art, Wall Decor, Picture Frame and Custom Framing Markets
Survey Methodology
Overview of Art, Wall Decor, Frame & Custom Framing Consumers and their Annual Purchases
Marketers: Take Action
Marketers Take Action
Demographics that Define the Art Customer
Demographics that Define the Custom-Framing Customer
Demographics that Define the Picture-Frame Customers
Demographics that Define the Wall-Decor Customers
Demographics Across Buyers in Different Categories
Marketers: Take Action
About People’s Photography Hobbies and their Framing Needs
Marketers: Take Action
Extent of Home’s Wall Decorations
Marketers: Take Action
Rearranging Pictures and Wall Decorations on Display
Marketers: Take Action
Likelihood to Buy More Items for Walls in Coming Year
Marketers: Take Action
About Art, Wall Decor, Picture Frames and Custom Framing Industry Sales & Growth
About Channels of Distribution for Art, Wall Decor, Picture Frames and Custom Framing
Marketers: Take Action
Trends in the Market
Overview Art Market Details
Marketers: Take Action
Art Market Key Trends
Overview Custom-Framing Market Details
Marketers: Take Action
Custom-Framing Market Trends
Overview Picture Frame Market Details
Marketers: Take Action
Picture Frame Market Trends
Overview Wall Decor Market Details
Wall Decor Market Trends
About Consumers' Attitudes about Art & Wall Decor
Marketers: Take Action
Marketers: Take Action
Three Personalities Characterize the Art and Wall Decor Market
Note: Product cover images may vary from those shown
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- AC Moore
- Aaron Brothers
- AllPosters.com
- Amazon.com
- Art Gallery
- Art Gift Shop
- Art Specialty Store
- Art.com
- Artnet.com
- Ballard Designs
- Barewalls.com
- Bed Bath & Beyond
- Bloomingdales
- Corbus
- Costco
- Crate & Barrel
- Deck the Walls
- Ethan Allen
- Fast Frame
- Fastframe
- FatHead
- Furniture Land South
- Gabberts
- Great Frameup
- Gumps
- HSN
- Hallmark Store
- Hobby Lobby
- IKEA
- JC Penney's
- JoAnns
- Kirklands
- Kmart
- Kohls
- Macy's
- Mall Art Store
- Mathis Brothers
- Michaels
- Nordstrom
- Overstock.com
- Picture Framer
- Pictureframes.com
- Pier 1
- Posters.com
- Pottery Barn
- Prints Plus
- QVC
- Restoration Hardware
- Room & Board
- Sam's Club
- Sears
- Shop NBC
- Shutterfly
- Signals
- Snapfish
- TJ Maxx
- Target
- The Great Frame Up
- Thomas Kinkade Signature Gallery
- Wal-Mart
- Wentworth Gallery
- Z Gallerie
- eBay
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
Order Online - visit: https://www.researchandmarkets.com/reports/2501758
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