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The Internet Era of TV - It's a Multiscreen World

  • ID: 2501759
  • Report
  • March 2013
  • Region: Global
  • 78 Pages
  • ITMedia Consulting
Broadband TV is the engine of change in the world of content and convergence: penetration, market perspectives, business models, consumption modes, success stories, players' strategies.

Easy to use and displaying quality data, this Report is a basic tool for everyone needing quick information and analysis of a really hot topic, destined to dramatically change the communication world.

The report comes with more than 40 tables/graphs.

Reasons to Buy:

- Know the current and future value of the Internet Tv
- Know the role of multiscreen in this emerging market
- Know success stories and players' strategies
- Benefit from an indispensable tool to understand the market and its transformations, enriched with data, graphs and tables
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Executive summary


It's a multiscreen world
Content is King, Multiscreen is The Queen
Case history: M6 and the power of multiscreen
Life as a multiscreen experience
Multi-tasking vs complementary
Multiscreen is not a zero sum game
Case study: London Olympics and the rise of simultaneous viewing
Case history: London Olympics and the BBC's digital proposal
Case history: London Olympics and the BBC's iPlayer
A multi-screeners society
Change or Fail? The need to embrace the digital shift
Case history: U.K. the kingdom of multiscreen
BBC's iPlayer
ITV Player
Demand 5
Apple's iTunes
Google Play
Multiscreen and the dilution of advertising
Over the Top starts to pay off
Window of opportunity
Is cord cutting an issue?
Case history: Over the Top services overseas 1 - The U.S.
Case history: Over the Top services overseas 2 – Amazon's streaming ambitions
Case History: Connected TV in Europe: HbbTV

Market forecasts and prospect
Online video revenue
Online video advertising revenue
Pay-OTT revenue
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- Consumers have an insatiable appetite for media in all its forms, whether digital or offline. A new breed of urban consumer is gaining its first media experiences via smartphones and tablets, and has a strong preference for online content. Watching television while also using a smartphone or tablet is one of the most popular leisure activities of the mobile era. The mobile industry is working hard to create mobile apps and sites that relate to what's on TV, in order to capitalize on this behavior.

- With 2012 being a watershed year in the maturation and advance of the multiscreen experience exhibited in glorious fashion by the 2012 London Olympics, the demand by consumers for “TV Everywhere” will continue to evolve. The increase in demand and viewing of live TV will see a rise in VoD consumption and repeat usage as demand increases for a completely integrated multiscreen offering.

- ITMedia Consulting estimates that total revenue from the delivery of Internet video to TV or other portable, connected device in Western Europe will amount to more than €1 billion by the end of this year, with €652 million generated from advertising and €412 million from pay services (subscription and pay-per-programme). Over-the-top services will continue to gain momentum, and OTT revenue, with sales from advertising, subscriptions and transactions, is expected to climb to €2.88 billion in 2016, with an annual growth rate of 39%.

- If TV is still king, alternative screens are additive. In other words, there is no evidence that incremental screens cannibalize the use of other screens. Media consumption is apparently not a zero sum game. Consumption increases across all screens as more screens are used.
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- Australia
- Austria
- Czech Republic
- France
- Germany
- Italy
- Netherlands
- Norway
- Spain
- UK
- US
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