Global Air Freshener Industry 2012-2017: Trend, Profit, and Forecast Analysis

  • ID: 2523149
  • Report
  • Region: Global
  • Lucintel
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The global air freshener industry experienced good growth over the last five years and is expected to continue its growth momentum to reach approximately US $10.2 billion in 2017 with a CAGR of 4% over next five years.

The global air freshener industry witnessed solid growth due to changing demographic trends in various regions of the world. Europe represents the largest regional market for the global air freshener industry. The industry is consolidated with leading players that compete fiercely with one another to hold their place in the market. After recovering from recessionary period, the industry is now in a growing phase with rising per capita income, changing standards of living, and increasing consumers' spending power.

Lucintel's research indicates that the global air freshener industry witnessed grew during the last five years as product innovations, increased propensity for luxury products, and rising affluence were the driving forces for the industry demand. The industry is highly influenced by increasing demand in Asia Pacific and Rest of the World regions due to improving, well-appointed lifestyles and demographic factors with rising population in developing countries.

As per the study, some of the challenges of the industry include economic recession and constrained resources, along with others. The global air freshener industry is primarily driven by the purchasing power of consumers, their disposable income, and rising population. Product developments and innovations with availability of different product categories and decorative features attract customers. The rapidly growing industry is projected to register a faster growth encouraged by innovative products such as spray, automatic fresheners, and air freshener candles.

This comprehensive guide from Lucintel provides readers with valuable information and the tools needed to successfully drive critical business decisions with a thorough understanding of the market's potential. In a fast-paced ever-changing world, business leaders need every advantage available to them in a timely manner to drive change in the market and to stay ahead of their competition. This report provides business leaders with a keen advantage in this regard by making them aware of emerging trends and demand requirements on an annual basis.

Features and Scope of this Report:

To make any investment or strategic decision, you need adequate and timely information. This market report fulfills this core need. Some of the features of this market report are:

- Industry size estimates in terms of (US $) value by regions
- Global air freshener industry analysis annual trend (2006-2011) and forecast (2012-2017)
- Porter's Five Force analysis
- New product launch and merger and acquisition activity in global air freshener industry analysis
- Quarterly demand trend (Q1 2010-Q4 2011) and forecast analysis (Q1 2012-Q4 2013) for global air freshener industry analysis
- Gross and net profit trends in the global air freshener industry analysis
- Cost structure trend in the global as well as regional air freshener analysis

The report is in PowerPoint format and has hundreds of critical data and market insights that will help in effective decision-making.

Who Can Benefit From This Report?

This study is intended for senior level executives, sales, marketing and business development professionals at various nodes of value chain of this market. This multi-client market study from Lucintel is used by small to multi-national Fortune 500 companies and utilized for a variety of reasons as follows.

- Business development
- Strategic planning
- Business presentation
- Determination of market size and trend
- Competitive analysis
- Resource and inventory management
- Budgeting
- Investment decisions
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1. Executive Summary
2. Industry Definition and Scope
3. Industry Overview
4. Global Macroeconomic Overview
5. Industry Trends
6. Industry Forecasts
7. Emerging Trends
8. Conclusions

List of Figures

Chapter 3. Industry Overview
Figure 3.1: External forces shaping global air freshener industry

Chapter 4. Global Macroeconomic Overview
Figure 4.1: Global GDP growth rate trend
Figure 4.2: Global inflation rate trend
Figure 4.3: Global population growth rate trend
Figure 4.4: Global unemployment rate trend
Figure 4.5: Regional GDP growth rate trend
Figure 4.6: Regional inflation rate trend
Figure 4.7: Regional population growth rate trend
Figure 4.8: Regional unemployment rate trend

Chapter 5. Industry Trends
Figure 5.1: Global air freshener industry annual trend 2006-11 (US $B)
Figure 5.2: Global air freshener industry regional trend 2006-11 (US $B)
Figure 5.3: Global air freshener industry regional trend 2006-11 (%)
Figure 5.4: Global air freshener industry segment trend 2006-11 (US $B)
Figure 5.5: Global air freshener industry segment trend 2006-11 (%)
Figure 5.6: Global air freshener industry quarterly trend 2010-11 (US $B)
Figure 5.7: Global air freshener industry profitability trend 2006-11
Figure 5.8: Global air freshener industry revenue per employee trend 2006-11
Figure 5.9: Cost structure of global air freshener industry 2006-11
Figure 5.10: Cost structure in North American air freshener industry 2006-11
Figure 5.11: Cost structure in European air freshener industry 2006-11
Figure 5.12: Cost structure in Asia Pacific air freshener industry 2006-11
Figure 5.13: Top 5 companies Vs. air freshener industry gross profit & net profit analysis 2011
Figure 5.14: Cash on hand for global air freshener industry 2006-11 (US $B)
Figure 5.15: Cash on hand for global air freshener industry 2006-11 (%)
Figure 5.16: Asset for global air freshener industry 2007-12 (US $B)
Figure 5.17: Assets for global air freshener industry 2006-11 (%)
Figure 5.18: Debt for global air freshener industry 2006-11 (US $B)
Figure 5.19: Debt for global air freshener industry 2006-11 (%)
Figure 5.20: Industry shares of top players in global air freshener industry in 2006
Figure 5.21: Industry shares of top players in global air freshener industry in 2011
Figure 5.22: Global air freshener industry 2006 market share analysis
Figure 5.23: Global air freshener industry 2011 market share analysis

Chapter 6. Industry Forecasts
Figure 6.1: Global air freshener industry annual forecast 2012-17 (US $B)
Figure 6.2: Global air freshener industry quarterly forecast 2012-13 (US $B)
Figure 6.3: Global GDP growth rate forecast
Figure 6.4: Global inflation rate forecast
Figure 6.5: Global population growth rate forecast
Figure 6.6: Global unemployment rate forecast
Figure 6.7: Regional GDP growth rate forecast
Figure 6.8: Regional inflation rate forecast
Figure 6.9: Regional population growth rate forecast
Figure 6.10: Regional unemployment rate forecast
Figure 6.11: Global air freshener industry regional forecast 2012-17 (US $B)
Figure 6.12: Global air freshener industry regional forecast 2012-17 (%)
Figure 6.13: Global air freshener industry segment forecast 2012-17 (US $B)
Figure 6.14: Global air freshener industry segment forecast 2012-17 (%)

Chapter 7. Emerging Trends
Figure 7.1: Global air freshener industry opportunity by region
Figure 7.2: Global air freshener industry opportunity by segment

List of Tables

Chapter 3. Industry Overview
Table 3.1: Industry parameters of global air freshener industry
Table 3.2: Relative industry attractiveness by region

Chapter 5. Industry Trends
Table 5.1: Regional revenue growth rate
Table 5.2: Segment revenue growth rate
Table 5.3: Percentage change in cost structure
Table 5.4: Percentage change in cash on hand
Table 5.5: Percentage change in total asset
Table 5.6: Percentage change in total debt
Table 5.7: Key companies by revenue growth
Table 5.8: Key companies by revenue decline

Chapter 6. Industry Forecasts
Table 6.1: Global air freshener regional forecast growth rate
Table 6.2: Global air freshener segment forecast growth rate
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