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Packaged Food in Morocco

  • ID: 2544773
  • Report
  • Region: Morocco
  • 200 pages
  • Euromonitor International
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In 2018, packaged food continued to grow strongly in Morocco, partly thanks to the growing number of products offered across various areas. Many Moroccans also see packaged products sold inside supermarkets and hypermarkets as being healthy and of high quality, thus helping to gain the trust of local consumers.

The Packaged Food in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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PACKAGED FOOD IN MOROCCO
December 2018

List of Contents and Tables
Executive Summary
Packaged Food Records Strong Growth in 2018
Strong Growth Compared To Review Period
International Companies Continue To Dominate
Modern Retailers Gain Sales Share
Packaged Food Expected To Record Strong Growth Over Forecast Period
Foodservice
Sales To Foodservice
Consumer Foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Market Data
Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Edible Oils Will Always Be Part of Moroccan Cuisine
the Health and Wellness Trend Will Drive Sales Over the Forecast Period
Urbanisation and the Growing Population Will Drive Sales
Competitive Landscape
Lesieur Cristal Continues To Lead Edible Oils
Unpackaged Olive Oil Remains Popular
Companies Compete in the Health and Wellness Segment
Category Data
Table 19 Sales of Edible Oils by Category: Volume 2013-2018
Table 20 Sales of Edible Oils by Category: Value 2013-2018
Table 21 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 22 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 24 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 25 Distribution of Edible Oils by Format: % Value 2013-2018
Table 26 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 27 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023
Headlines
Prospects
Hectic Lifestyles in Large Cities Will Drive Sales
Promotional Activities Will Raise Awareness and Drive Sales
Rising Purchasing Power Is Set To Drive Sales
Competitive Landscape
Paty's Leads Ready Meals
Changing Lifestyles Are Making the Competition Fierce
Companies Are Changing Consumers' Perception of Ready Meals
Category Data
Table 30 Sales of Ready Meals by Category: Volume 2013-2018
Table 31 Sales of Ready Meals by Category: Value 2013-2018
Table 32 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 33 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 34 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018
Table 35 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 36 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 37 Distribution of Ready Meals by Format: % Value 2013-2018
Table 38 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 39 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 40 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 41 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023
Headlines
Prospects
Sauces, Dressings and Condiments Is Set To Record Healthy Growth
Changing Consumption Habits Will Benefit Sales
Product Diversification Will Lead To Growth
Competitive Landscape
Les Conserves De Meknès Aicha Maintains Its Lead
the Competitive Landscape Remains Stable
the Health and Wellness Segment Will Increase the Competition
Category Data
Table 42 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 43 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 44 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 45 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 46 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 47 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 48 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 49 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023
Headlines
Prospects
Soup Is Expected To Record Moderate Growth
Local Food Stalls and Small Restaurants Affect Sales of Soup
International Recipes and Unique Products Will Drive Sales
Competitive Landscape
Somafaco Leads Soup in Morocco
Packaged Soup Is Still Perceived As Unhealthy
Stable Competitive Environment
Category Data
Table 53 Sales of Soup by Category: Volume 2013-2018
Table 54 Sales of Soup by Category: Value 2013-2018
Table 55 Sales of Soup by Category: % Volume Growth 2013-2018
Table 56 Sales of Soup by Category: % Value Growth 2013-2018
Table 57 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 58 NBO Company Shares of Soup: % Value 2014-2018
Table 59 LBN Brand Shares of Soup: % Value 2015-2018
Table 60 Distribution of Soup by Format: % Value 2013-2018
Table 61 Forecast Sales of Soup by Category: Volume 2018-2023
Table 62 Forecast Sales of Soup by Category: Value 2018-2023
Table 63 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 64 Forecast Sales of Soup by Category: % Value Growth 2018-2023
Headlines
Prospects
Sweet Spreads Is Expected To Record Strong Growth in the Forecast Period
Jams and Preserves, Chocolate Spreads and Honey Will Continue To Lead
Improving Living Standards and Population Growth Will Benefit Sales
Competitive Landscape
Diva Distribution Leads Sweet Spreads in Morocco
Local Companies Are Ahead of International Players
Unpackaged Honey May Affect Sales
Category Data
Table 65 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 66 Sales of Sweet Spreads by Category: Value 2013-2018
Table 67 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 68 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 69 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 70 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 71 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 72 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 73 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 74 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 75 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 76 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023
Headlines
Prospects
Powder Standard Milk Formula Remains the Most Popular Baby Food in Morocco
Sales of Baby Food Remain Strong
A Decrease in Breastfeeding Benefits Baby Food Sales
Competitive Landscape
Nestlé Remains the Leading Player in Baby Food
Health and Wellness Is A Major Competitive Aspect in Baby Food
International Players Still Dominate Sales
Category Data
Table 77 Sales of Baby Food by Category: Volume 2013-2018
Table 78 Sales of Baby Food by Category: Value 2013-2018
Table 79 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 80 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 81 NBO Company Shares of Baby Food: % Value 2014-2018
Table 82 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 83 Distribution of Baby Food by Format: % Value 2013-2018
Table 84 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 85 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 86 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 87 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023
Headlines
Prospects
the Improving Image of Butter and Spreads Benefits Sales
Advertising Campaigns Remain the Best Strategy To Drive Sales
Butter Remains A Staple Ingredient in Morocco
Competitive Landscape
Copralim SA Continues To Lead Butter and Spreads
Local Players Lead Butter and Spreads
the Rise of Substitutes May Affect Sales
Category Data
Table 88 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 89 Sales of Butter and Spreads by Category: Value 2013-2018
Table 90 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 91 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 92 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 93 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 94 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 95 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 96 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 97 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 98 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Headlines
Prospects
Cheese Is Set To Record Strong Growth
Cheese Is Always Part of Moroccans' Food
Promotional Activities Fuel Sales
Competitive Landscape
Fromageries Bel Leads Cheese in 2018
the Competitive Landscape Remains Stable in 2018
Competition Is Strong in Health and Wellness
Category Data
Table 99 Sales of Cheese by Category: Volume 2013-2018
Table 100 Sales of Cheese by Category: Value 2013-2018
Table 101 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 102 Sales of Cheese by Category: % Value Growth 2013-2018
Table 103 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 104 Sales of Unprocessed Cheese by Type: % Value 2013-2018
Table 105 NBO Company Shares of Cheese: % Value 2014-2018
Table 106 LBN Brand Shares of Cheese: % Value 2015-2018
Table 107 Distribution of Cheese by Format: % Value 2013-2018
Table 108 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 109 Forecast Sales of Cheese by Category: Value 2018-2023
Table 110 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 111 Forecast Sales of Cheese by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth Expected To Remain Positive Over the Forecast Period
Increasing Concern Over Milk Prices in Morocco Is A Major Threat To Growth
Growing Concerns About the Effects of Milk on Health May Slow Down Growth
Competitive Landscape
Centrale Danone Continues To Lose Value Share in 2018
Companies Compete on Prices
Strong Advertising and Promotion Employed To Increase Value Share
Category Data
Table 112 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 113 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 114 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 115 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 116 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 117 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 118 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 119 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 120 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 121 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 122 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Yoghurt and Sour Milk Products Records Healthy Growth
New Product Development Drives Sales
Dairy-free Yoghurt Is Expected To Appear in the Forecast Period
Competitive Landscape
Centrale Danone Continues To Lose Share
Competitive Landscape Likely To See Changes
Health and Wellness Intensifies Competition
Category Data
Table 123 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 124 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 125 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 126 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 127 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018
Table 128 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 129 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 130 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 131 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 132 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 133 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 134 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Other Dairy Registers Healthy Growth
Health and Wellness Products Increase Sales
Growing Snacking Options Threaten Sales Over the Forecast Period
Competitive Landscape
Centrale Danone Still Dominates Sales of Other Dairy
Competitive Landscape Likely To Change
Health and Wellness Segment Increases Competition
Category Data
Table 135 Sales of Other Dairy by Category: Volume 2013-2018
Table 136 Sales of Other Dairy by Category: Value 2013-2018
Table 137 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 138 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 139 Sales of Cream by Type: % Value 2013-2018
Table 140 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 141 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 142 Distribution of Other Dairy by Format: % Value 2013-2018
Table 143 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 144 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 145 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 146 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth Driven by Premiumisation and Rising Disposable Income Levels
Boxed Assortments Benefit From Premiumisation and Gifting Trend
Health and Wellness Chocolate To Gain Ground
Competitive Landscape
Dislog Loses Share But Retains Lead and Maintains Current Value Sales Growth
Foods & Goods Sees Sales Soar Thanks To Offering Discounted Luxury
Intense Competition in Fragmented Business Environment
Category Data
Table 147 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 148 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 149 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 150 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 151 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 152 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 153 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 154 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 155 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 156 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 157 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 158 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Headlines
Prospects
Functional Benefits and Dental Health Concerns Boost Sugar-free Chewing Gum
Small, Affordable and Convenient Pack Sizes Benefit Sales
Strong Growth Ahead As Incomes Rise But Health Concerns May Hinder Bubble Gum
Competitive Landscape
Mondelez Continues To Extend Strong Lead
Domestic Player Maghreb Industries Struggles To Compete
Category Data
Table 159 Sales of Gum by Category: Volume 2013-2018
Table 160 Sales of Gum by Category: Value 2013-2018
Table 161 Sales of Gum by Category: % Volume Growth 2013-2018
Table 162 Sales of Gum by Category: % Value Growth 2013-2018
Table 163 Sales of Gum by Flavour: Rankings 2013-2018
Table 164 NBO Company Shares of Gum: % Value 2014-2018
Table 165 LBN Brand Shares of Gum: % Value 2015-2018
Table 166 Distribution of Gum by Format: % Value 2013-2018
Table 167 Forecast Sales of Gum by Category: Volume 2018-2023
Table 168 Forecast Sales of Gum by Category: Value 2018-2023
Table 169 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 170 Forecast Sales of Gum by Category: % Value Growth 2018-2023
Headlines
Prospects
Unit Price Growth Linked To Removal of Sugar Subsidies
Premiumisation and Gifting Trends Drive Growth in Toffees, Caramels and Nougat
Sugar-free Products Benefit From Growing Health and Wellness Trend
Competitive Landscape
Local Players Dominate Thanks To Extensive Distribution and Consumer Knowledge
Multinationals Benefit From Reduced Price Differential and Rising Incomes
Category Data
Table 171 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 172 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 173 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 174 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 175 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 176 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 177 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 178 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 179 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 180 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 181 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 182 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Headlines
Prospects
Modern Grocery Retailers and Cold Chain Improvements Drive Sales Growth
Frozen Yoghurt Benefits From Healthy Image and Franchise Expansion
Players and Retailers Strive To Reduced Seasonality in Sales
Competitive Landscape
Mobigen Benefits From Growing Interest in Premium Global Brands
Dislog Benefits From Growing Popularity of Ice Cream Parlours
Category Data
Table 183 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 184 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 185 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 186 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 187 Sales of Ice Cream by Leading Flavours: Rankings 2013-2018
Table 188 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 189 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 190 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 191 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 192 NBO Company Shares of Impulse Ice Cream: % Value 2014-2018
Table 193 LBN Brand Shares of Impulse Ice Cream: % Value 2015-2018
Table 194 NBO Company Shares of Take-home Ice Cream: % Value 2014-2018
Table 195 LBN Brand Shares of Take-home Ice Cream: % Value 2015-2018
Table 196 NBO Company Shares of Frozen Desserts: % Value 2014-2018
Table 197 LBN Brand Shares of Frozen Desserts: % Value 2015-2018
Table 198 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 199 Distribution of Ice Cream by Format: % Value 2013-2018
Table 200 Distribution of Frozen Desserts by Format: % Value 2013-2018
Table 201 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 202 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 203 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 204 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023
Headlines
Prospects
Smaller Pack Sizes Benefit From Shift Towards On-the-go Snacking
Savoury Biscuits Benefit From Healthy Image and Social Snacking
Health and Wellness Trends Impact Sales
Competitive Landscape
Jessy Diffusion Continues To Expand Lead
Fragmentation Diminishes As Consumers Trade Up
Category Data
Table 205 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 206 Sales of Savoury Snacks by Category: Value 2013-2018
Table 207 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 208 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 209 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 210 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 211 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 212 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 213 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 214 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 215 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Headlines
Prospects
Small Snack Packs Capitalise on On-the-go Snacking
Wafers Benefit From Blurring Lines With Countlines
Snack Bars Benefit From Healthy Image and Growing Interest in Breakfast Cereals
Competitive Landscape
Mondelez Further Extends Lead Thanks To Global Brand Appeal and Small Pack Sizes
Share Consolidation Seen As Competition Intensifies
Category Data
Table 216 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 217 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 218 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 219 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 220 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 221 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 222 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 223 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 224 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 225 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 226 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 227 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 228 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 229 Distribution of Snack Bars by Format: % Value 2013-2018
Table 230 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 231 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 232 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 233 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Headlines
Prospects
Baked Goods Expected To Record Positive Growth
Consumption of Bread Expected To Remain High
Women Joining the Workforce Expected To Benefit Packaged Bread
Competitive Landscape
Artisanal Accounts for the Largest Share of Baked Goods
Artisanal Products Still Leading Sales of Bread in Morocco
Growing Interest in Organic Bread in Morocco
Category Data
Table 234 Sales of Baked Goods by Category: Volume 2013-2018
Table 235 Sales of Baked Goods by Category: Value 2013-2018
Table 236 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 237 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 238 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 239 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 240 Distribution of Baked Goods by Format: % Value 2013-2018
Table 241 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 242 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 243 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 244 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023
Headlines
Prospects
Breakfast Cereals Expected To Record Strong Growth
Children Will Remain the Main Drivers of Sales in Breakfast Cereals
Health and Wellness Products Will Prevail
Competitive Landscape
Nestlé Maroc Strengthens Leading Position in 2018
Competitive Landscape Remains Unchanged
Growing Presence of Private Label
Category Data
Table 245 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 246 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 247 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 248 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 249 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 250 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 251 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 252 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 253 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 254 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 255 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Headlines
Prospects
Processed Fruit and Vegetables Will Continue To Be A Food Staple in Morocco
Growing Urbanisation and Population Will Benefit Sales Over Forecast Period
Prices of Fresh Fruit and Vegetables May Affect Sales of Processed Products
Competitive Landscape
Damandis SA Retains Fragile Lead
Frozen Products Are Gaining Share
Private Label Is Increasing in Popularity
Category Data
Table 256 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 257 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 258 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 259 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 260 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 261 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 262 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 263 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 264 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 265 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 266 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 267 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
Headlines
Prospects
Health Growth Expected Over the Forecast Period
Processed Meat and Seafood Will Remain A Staple Item in Morocco
Health and Wellness Features Are Expected To Drive Sales Over the Forecast Period
Competitive Landscape
Palmeraies Koutoubia Retains Leadership
Competitive Landscape Remains Unchanged
Fresh Seafood and Meat Are A Threat To Growth
Category Data
Table 268 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 269 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 270 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 271 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 272 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 273 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 274 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 275 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 276 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 277 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 278 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 279 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 280 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 281 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 282 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 283 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023
Headlines
Prospects
Rice, Pasta, and Noodles Set To Record Strong Growth
Pasta Is Gaining in Popularity
Popularity of Noodles Is Declining
Competitive Landscape
Mundiriz SA Retains Leadership of Rice, Pasta and Noodles
No Major Change in the Competitive Landscape
Changing Lifestyles Will Benefit Sales
Category Data
Table 284 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 285 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 286 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 287 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 288 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 289 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 290 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 291 NBO Company Shares of Rice: % Value 201
Note: Product cover images may vary from those shown
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