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Innovation Excellence in Central and Eastern Europe. A PwC Experience. Edition No. 1

  • ID: 2561427
  • Book
  • August 2012
  • Region: Europe
  • 216 Pages
  • John Wiley and Sons Ltd
Innovation is high on the executive agenda in virtually every industry because companies can no longer develop markets and access them without innovation. Dues to the dynamics of over a billion new customers, mostly in emerging markets, radical new technologies and science and global connectivity, our decade will be the ‘most innovative time’ since the industrial revolution.

There is no time to lose as the increasing democratic standards in Central and Eastern Europe (CEE) and the ongoing globalization have already led to a new wave of M&A activities.

The main question is: What must an enterprise do to stay in the market and even become more successful? Imitation and adaptation are only a possibility in the short run for a special type of company. Finally, Central and Eastern European countries face the challenge of not only responding to developments initiated elsewhere, but also of playing a more active and creative role in initiating change.  Through this book, PwC CEE will show you that innovation success is possible. Just do it!
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List of Figures 9

Preface 11

Introduction: Innovation is not unknown, but a systematic approach is lacking in Central and Eastern Europe 13

Size does not matter 15

In CEE the clocks are ticking at a different pace 19

Innovation is not just an easy way out of a crisis 23

Innovation performance catches up, slowly but surely 27

Why innovation is so hard 28

Outlook: How CEE can get to the top 33

1 PwC Success Formulas: What needs to be done first? 35

Innovations and consolidation influence each other 38

Which winner type are you? 45

Best practice examples prove the power of innovativeness 55

2 Innovation Concept: A must...
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Mark Okes-Voysey
Andrej Vizjak
Mike Kubena
Note: Product cover images may vary from those shown