Tchibo Schweiz AG in Retailing (Switzerland)

  • ID: 2566751
  • Company Profile
  • Region: Switzerland
  • 3 pages
  • Euromonitor International
1 of 4
Tchibo is expected to continue exploiting its strategy of selling not only coffee but also a weekly-changing range of non-food articles at low prices, a concept that has proven popular in Switzerland. The company has established itself in the Germans-peaking part of Switzerland and, more recently, in the country’s French-speaking areas, although it is also planning to expand into other parts of the country.

These Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 4
TCHIBO SCHWEIZ AG IN RETAILING (SWITZERLAND)

January 2016

LIST OF CONTENTS AND TABLES

Strategic Direction
Company Background
Digital Strategy
Summary 1 Tchibo Schweiz AG: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
Summary 2 Tchibo Schweiz AG: Private Label Portfolio
Competitive Positioning
Summary 3 Tchibo Schweiz AG: Competitive Position 2015
Note: Product cover images may vary from those shown
3 of 4

Loading
LOADING...

4 of 4
Note: Product cover images may vary from those shown
Adroll
adroll