Otto's AG in Retailing (Switzerland)

  • ID: 2566873
  • Company Profile
  • Region: Switzerland
  • 2 pages
  • Euromonitor International
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Otto's strategy is expected to remain focused on its aggressive price policy. However, to secure its position in the challenging Swiss retailing environment, Otto's must not only be able to sustain its low-cost strategy but will increasingly seek differentiation and diversification by offering new products and services.

These Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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OTTO'S AG IN RETAILING (SWITZERLAND)

December 2016

LIST OF CONTENTS AND TABLES

Strategic Direction
Company Background
Digital Strategy
Summary 1 Otto's AG: Share of Sales Generated by Internet Retailing 2014-2016
Competitive Positioning
Summary 2 Otto's AG: Competitive Position 2016
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