In 2017, home care registered a greater decline in retail volume terms than the CAGR of the review period. Demand decreased, as economic recession, inflation and food shortages prevented consumers from increasing spending on home care by dedicating their incomes to more pressing purchases such as food and basic services. On the other hand, the market remained adversely affected by a limited product offering.
The Home Care in Venezuela market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The Home Care in Venezuela market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
HOME CARE IN VENEZUELAList of Contents and Tables
- Executive Summary
- Crisis Continues To Affect Home Care
- Lack of Packaging Materials and Government Regulations Force Companies To Launch Smaller Pack Sizes
- Artisanal Products Continue To Increase
- Companies Likely To Remain Focused on Manufacturing Non-regulated Home Care Products
- Home Care Expected To Continue To Shrink
- Market Indicators
- Table 1 Households 2012-2017
- Market Data
- Table 2 Sales of Home Care by Category: Value 2012-2017
- Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
- Table 4 NBO Company Shares of Home Care: % Value 2013-2017
- Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
- Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
- Table 7 Distribution of Home Care by Format: % Value 2012-2017
- Table 8 Distribution of Home Care by Format and Category: % Value 2017
- Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
- Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
- Sources
- Summary 1 Research Sources
- Headlines
- Prospects
- Availability of Air Care Products Remains Limited in 2017
- Two Fragances Dominate
- Car Air Fresheners and Electric Air Fresheners Outperform in 2017
- Competitive Landscape
- SC Johnson & Son De Venezuela Ca Dominates Air Care
- International Brands Lead Air Care
- No Key Launches Or Packaging Innovations
- Category Data
- Table 11 Sales of Air Care by Category: Value 2012-2017
- Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
- Table 13 NBO Company Shares of Air Care: % Value 2013-2017
- Table 14 LBN Brand Shares of Air Care: % Value 2014-2017
- Table 15 Forecast Sales of Air Care by Category: Value 2017-2022
- Table 16 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
- Headlines
- Prospects
- Performance of Bleach Negatively Affected by Diminished Product Offering
- Bleach Is A Versatile Home Care Product for Consumers
- Crisis Forced Manufacturers To Reduce Variety of Packaging
- Competitive Landscape
- Serviquim Ca Leads
- Nevex Brand Remains Available Despite Exit of Clorox
- Local Producers Expected To Grow
- Category Data
- Table 17 Sales of Bleach: Value 2012-2017
- Table 18 Sales of Bleach: % Value Growth 2012-2017
- Table 19 NBO Company Shares of Bleach: % Value 2013-2017
- Table 20 LBN Brand Shares of Bleach: % Value 2014-2017
- Table 21 Forecast Sales of Bleach: Value 2017-2022
- Table 22 Forecast Sales of Bleach: % Value Growth 2017-2022
- Headlines
- Prospects
- Companies Changed Ingredients and Pack Sizes To Avoid Regulations
- Automatic Dishwashing Underperforms in Review Period
- Lemon the Most Popular Fragance of Hand Dishwashing
- Competitive Landscape
- Colgate-Palmolive Leads Dishwashing
- International Brands Lead the Category
- Consumers Change Purchasing Factors Over Review Period
- Category Indicators
- Table 23 Household Possession of Dishwashers 2012-2017
- Category Data
- Table 24 Sales of Dishwashing by Category: Value 2012-2017
- Table 25 Sales of Dishwashing by Category: % Value Growth 2012-2017
- Table 26 NBO Company Shares of Dishwashing: % Value 2013-2017
- Table 27 LBN Brand Shares of Dishwashing: % Value 2014-2017
- Table 28 Forecast Sales of Dishwashing by Category: Value 2017-2022
- Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
- Headlines
- Prospects
- Demand for Insecticides Grows But Product Offer Remains Limited
- Spray/aerosol the Most Popular Format
- Mosquitoes and Cockroaches the Most Common Insect Pests
- Competitive Landscape
- SC Johnson & Son De Venezuela Ca Dominates Home Insecticides
- Domestic Companies Maintain A Significant Presence
- No Key Launches Or Packaging Innovations
- Category Data
- Table 30 Sales of Home Insecticides by Category: Value 2012-2017
- Table 31 Sales of Home Insecticides by Category: % Value Growth 2012-2017
- Table 32 NBO Company Shares of Home Insecticides: % Value 2013-2017
- Table 33 LBN Brand Shares of Home Insecticides: % Value 2014-2017
- Table 34 Forecast Sales of Home Insecticides by Category: Value 2017-2022
- Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
- Headlines
- Prospects
- Government Regulations Force Companies To Get Creative
- Operating Difficulties Negatively Affect Sales
- Changing Consumer Habits
- Competitive Landscape
- Procter & Gamble De Venezuela Ca Regains the Lead
- International Brands and Manufacturers Account for Half of Retail Value Sales
- Local Competitor Fácil Quimica Strengthens Its Presence in Laundry Care
- Category Indicators
- Table 36 Household Possession of Washing Machines 2012-2017
- Category Data
- Table 37 Sales of Laundry Care by Category: Value 2012-2017
- Table 38 Sales of Laundry Care by Category: % Value Growth 2012-2017
- Table 39 Sales of Laundry Aids by Category: Value 2012-2017
- Table 40 Sales of Laundry Aids by Category: % Value Growth 2012-2017
- Table 41 Sales of Laundry Detergents by Category: Value 2012-2017
- Table 42 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
- Table 43 NBO Company Shares of Laundry Care: % Value 2013-2017
- Table 44 LBN Brand Shares of Laundry Care: % Value 2014-2017
- Table 45 NBO Company Shares of Laundry Aids: % Value 2013-2017
- Table 46 LBN Brand Shares of Laundry Aids: % Value 2014-2017
- Table 47 NBO Company Shares of Laundry Detergents: % Value 2013-2017
- Table 48 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
- Table 49 Forecast Sales of Laundry Care by Category: Value 2017-2022
- Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
- Headlines
- Prospects
- Shortages of Raw Materials Discourage Manufacturers From Maintaining Steady Production Levels
- Footwear Trends Impact Sales of Shoe Polish
- Furniture Polish and Metal Polish Outperform Overall Category
- Competitive Landscape
- Reckitt Benckiser Dominates
- No Key Launches Or Packaging Innovations Expected
- Category Data
- Table 51 Sales of Polishes by Category: Value 2012-2017
- Table 52 Sales of Polishes by Category: % Value Growth 2012-2017
- Table 53 NBO Company Shares of Polishes: % Value 2013-2017
- Table 54 LBN Brand Shares of Polishes: % Value 2014-2017
- Table 55 Forecast Sales of Polishes by Category: Value 2017-2022
- Table 56 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
- Headlines
- Prospects
- Prices of Home Care Disinfectants Skyrocket in 2017
- Liquid Remains the Most Popular Format
- Multi-purpose Cleaners the Largest Category
- Competitive Landscape
- Colgate-Palmolive Leads by Some Distance
- Price the Most Important Factor in Competition
- No Key Launches Or Innovations Expected
- Category Data
- Table 57 Sales of Surface Care by Category: Value 2012-2017
- Table 58 Sales of Surface Care by Category: % Value Growth 2012-2017
- Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
- Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
- Table 61 NBO Company Shares of Surface Care: % Value 2013-2017
- Table 62 LBN Brand Shares of Surface Care: % Value 2014-2017
- Table 63 Forecast Sales of Surface Care by Category: Value 2017-2022
- Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
- Headlines
- Prospects
- the Offering of Toilet Care Products Remains Limited
- Toilet Care Fight Against Cheaper Categories
- Toilet Liquids/foam Lead Category
- Competitive Landscape
- SC Johnson & Son De Venezuela Dominates Toilet Care
- Better Home Products Ca Leads Toilet Liquids
- Lack of Activity in 2017
- Category Data
- Table 65 Sales of Toilet Care by Category: Value 2012-2017
- Table 66 Sales of Toilet Care by Category: % Value Growth 2012-2017
- Table 67 NBO Company Shares of Toilet Care: % Value 2013-2017
- Table 68 LBN Brand Shares of Toilet Care: % Value 2014-2017
- Table 69 Forecast Sales of Toilet Care by Category: Value 2017-2022
- Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
